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Captain of his own destiny... Josh Koerpel
Episode 23rd April 2021 • Expert Talk with TGo • Theresa Goss
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Welcome to the show.

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You know who I am Tigo and you're watching Expert Talk

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with TGo.

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Yeah. You know,

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that's what I'm talking about.

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And you know,

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I love bringing experts,

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but not just any Expert.

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I like bringing unique experts that are making unbelievable trailblazing actions

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all over the world.

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And today we've got a guy who he loves motorcycles.

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He knows everything about sailing.

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We're going to get into that.

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And he's sassy.

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What does that mean?

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Sit right there.

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We'll be right back.

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Hey everybody.

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Welcome back.

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And let's welcome to the show.

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Hey Josh,

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what's happening.

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What's going on till you go.

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So good to be here.

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So good to have you here,

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man. I mean,

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you and I had the privilege of being on your show

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and I want to thank you again for having me on

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fire builders.

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I mean,

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it was a lot of fun.

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You are the man,

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but I want to go back.

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We're going to get the fire Bill and everybody hold on,

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hold on.

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We got to get there,

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but I want to go back because you've had a very

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interesting life.

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You not the super geek like me that sits in the

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dark room and just create stuff.

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You're that guy.

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I mean,

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you were like a captain of a ship or something,

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right? That's right.

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That's right.

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Yeah, it was,

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I, I did not take a traditional coding software development background,

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not at all.

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And in fact,

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my, my,

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I have a Spanish major.

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I have a bachelor's in Spanish,

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a master's in mechanical engineering.

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I had a,

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you know,

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I had maybe a year and a half captaining,

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tall ships and worked my way all the way up the

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chain to get there for years and years,

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that was an amazing experience.

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Sail on these ships all over the world,

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learned a lot about myself,

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learned a lot about how to deal with other people,

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how To get along.

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And then I,

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I went,

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you know,

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I, I developed a whole bunch of machinery and things for

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the entertainment industry.

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So a lot of stuff that like Cirque de Solei uses

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and everything.

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So it's just been a whole bunch of different,

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crazy things that have led up to all of this software

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stuff. Okay.

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So you,

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we, you kind of skipped past it.

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You said something about tall ships.

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Now I'm from Chicago.

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A tall ship is something in a tub that a little

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kid plays with.

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What is a tall ship versus like a regular sailboat?

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Like how many people can get on it?

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What does that mean?

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So the like,

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it's not necessarily size so much as it is the style.

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So these tall ships are like the pirate ships that you

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would see in the movies kind of thing,

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right? They're traditionally rigged sailing vessels.

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They operate the same way they operated back in,

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you know,

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the 18 hundreds,

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so to speak.

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So that's,

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that's essentially these tall ships are absolutely incredible that all over

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the world,

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they have crews everywhere from like three people to 50 people.

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And I sailed on a number of these things all in

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my twenties.

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You know,

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I, as soon as I got my Spanish degree,

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I packed up my bag.

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I told my parents that I was just going to be

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joining this ship.

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And at the time they didn't charge you for it at

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all. You could just volunteer.

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They said,

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give us three weeks.

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And we will teach you everything that you need to know

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about sailing.

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And so I did,

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and I spent three weeks with him and then another three

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weeks. And then another three weeks,

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by the time it was all said and done.

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I had spent like maybe three and a half months with

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this ship.

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I helped them downrange everything.

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And then I just jumped off that one onto another one

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that was headed out the Saint Lawrence Seaway.

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We sailed to Halifax,

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Bermuda, Bahamas.

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And that just kicked off my entire career.

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Wait a minute though,

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you don't look like you're a hundred years old.

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I mean,

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I thought those kinds of shifts were around in like 1909.

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You try to tell me those kinds of shifts are around

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today. Yeah.

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But they they're built,

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you know,

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they're built as complete.

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They're not like,

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like some people call them reproduction.

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Some people call it the replicas.

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Like essentially it's the same exact tooling.

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It's the same style of build,

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right? How you manipulate the wood,

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join it all together.

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They build these things the same way.

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They built them way back in the day.

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And they're complete working vessels and they have all kinds of

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all kinds of different purposes.

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Some of them just represent the Goodwill of say Maryland or

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Baltimore. Some of them are all involved in freshwater research.

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Like the Dennis Sullivan up and the great lakes.

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You know,

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some of them are attached to the state,

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like the brig,

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Niagra and Erie,

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Pennsylvania. Some of them are just like sail training vessels.

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You know,

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we would just take kids around The Bahamas and stuff and

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teach them how to sail for six weeks.

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So they're just all kinds of different reasons for their existence,

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but they're all around.

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And this is something that's still around.

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I mean,

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I mean,

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we're going through COVID everybody knows that we're going through COVID

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right now.

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But if you know,

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with COVID is over,

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this is something that if somebody wanted to be able to

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take a tour or they wanted to maybe work on those

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ships, you can still do that in 2021.

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So what made you leave there?

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I mean,

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what made you go,

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okay. I got my sea legs.

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I'm out because I'm prior Navy.

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So I'm just sitting here going,

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Oh my God,

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this is cool.

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What made you go it's time for me to hit the

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shore and started doing something else.

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And I had you hit a plateau after a while.

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So you kind of get to a point where the only

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way up is tug boats and container ships and cruise ships

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and stuff,

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and really big vessels.

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You either do that or you go the private route.

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So you go find a ship that's sailing around the BVIs

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and hopefully you get a cool owner and you just crew

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on one of those.

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Neither of those really,

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I don't know,

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was attractive to me.

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I had didn't have the greatest experience with privatized sail,

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and I definitely didn't want to do like containerships and tug

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boats just wasn't for me.

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So I quit it all.

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And I actually sold a whole bunch of stuff.

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I moved off the boat that we were living in on

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key West,

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and I just flew to India.

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And from there bought a motorcycle in new Delhi and spent

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like the next two months realigning my life.

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As I rode to Tibet on this,

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on this bike,

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through the Himalayas.

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So that,

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that like capped off the tall ship experience.

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You are like modern day Indiana Jones or something.

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It's like,

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Ooh, who gets on a plane and goes to India,

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says, okay,

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I'll get a motorcycle and just go for it.

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What made you decide to pick and the other?

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And you could have went anywhere in the world for one

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why'd you pick that and why motorcycle touring other than of

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course motorcycles are cool.

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I love them.

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Well, I'll tell ya,

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India, India was really attractive because the cost of living was

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low. And,

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you know,

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we didn't have a lot of money at the time.

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So, so that was attractive.

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In fact,

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the two most expensive things about that entire trip,

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getting there and all of the shots that you need to

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get there before you actually arrive.

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Those are the two most expensive things.

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Everything else,

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absolutely. 100% affordable and amazing.

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I just loved India.

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I really loved it.

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I, I liked what the lawlessness of it.

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And you know,

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you technically are not,

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you can't as a foreigner,

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like buy a,

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a motorcycle there,

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but there are ways around it.

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And so you just kind of figure it out.

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Everything like happens in India,

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it just all works out.

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And, and the reason that I chose the motorcycle was because

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way back in the day,

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readings that in the art of motorcycle maintenance and,

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and talking about how these,

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you know,

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when you're on a bike,

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your, a part of the environment,

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you know,

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you're not separated from it so much.

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And yeah.

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And as you are,

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it is a feeling that I can't explain.

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I've had my motorcycle license longer than you've been on this

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planet since 1983.

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I think it was when I got my Motorcycle longer And

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longer. You bought an 80.

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Okay. Okay.

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So it's still your baby 1983.

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And it's an experience that you just,

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once you get off of them and you're not on them

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for, while you still have that burning desire to get back

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out there and,

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and really enjoy the environment,

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you know,

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cause you gotta be so conscious of everything when you're out

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there and you can't just drift off that you can in

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a car,

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you know,

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and you've gotta be completely conscious of everything.

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Cause the rabbit crossing the road,

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good could take you out.

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So I'm sitting here thinking there's gotta be people that are

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watching that are either,

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you know,

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they're boomers and they've,

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they've finished their first career and now they're,

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refiring on their second and they're going,

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man, I've always wanted to sail.

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I've always wanted to get on a motorcycle and just let

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my hair down and go,

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you know?

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And then there's gotta be young people that are going,

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I've been trapped in a building or a house for a

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year with this COVID stuff,

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man, when this is over,

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I'm going to get me a motorcycle.

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I'm going to go to India or The Bahamas,

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or I might go get on the sailboat.

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What would you tell them?

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What tips would you tell them for traveling internationally?

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And what tips would you tell them about?

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Is this still a good thing to do?

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Get on a motorcycle and go,

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It's always a good thing to do in my opinion.

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So, so I think honestly I think people that want to

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do that now have a harder time.

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Not because their circumstances are harder,

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it doesn't matter how much you prepare for these trips.

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Things are still gonna go wrong,

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but that's the fun of it.

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That's the challenge,

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right? The fact that it's challenging you in all of these

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different ways,

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those are the kinds of experiences that one will just stretch

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in and make you grow.

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But two,

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those are the things that you are 100%.

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Remember when you come back years and years from now,

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when you reflect on the trip,

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you're going to be like,

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man, you know,

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I can't believe that happened to me.

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And I know we survived and you know,

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that kind of thing.

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So, so the reason that I think that it's harder for

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people is because when I did it now,

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the sailing thing was 2002,

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2002 was the very first time that I was on the

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boat. And the motorcycle thing was 2008.

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And coming from a tall ship world,

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I did not embrace technology at all.

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I barely had a cell phone.

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I wasn't really using email at all.

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So the reason I say that is because now that it's

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so easy to get information,

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if you wanted to look up,

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Oh, what do I need to do to,

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to ride a motorcycle to the bet you can Google it

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and you'll get all of these opinions about it.

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Most likely from people that have never done it that have

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never done it.

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Right? Some people will have listened to them,

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but the people and it's just harder because you're,

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you're going to get a whole lot of reasons why you

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should do it.

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And I just wish that you would push that all aside,

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just make up your mind and go do it and find

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out for yourself because most of those people are dead wrong.

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So Yeah.

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Go ahead.

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Go ahead.

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No, go ahead.

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So yeah.

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So yeah,

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that's what I would say.

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That that would be my advice is that like prepare of

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course, like look up what you're going to need.

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You're going to have to,

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if you go to India,

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you're gonna have to get a whole bunch of shots and

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you're going to have to probably get some anti-malarial pills and

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you're going to,

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there's a way that things are done,

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but don't expect to know it all right.

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Just go there and experience and live in the moment.

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And I promise you,

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things will work out.

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You know,

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you have had a wide variety of life.

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And I love that.

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You know,

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I'm one of those people where my parents,

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when I was a child,

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I listened to him and say,

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if I woulda coulda shoulda,

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you know,

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and I said,

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I never want to say that.

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And I've lived all over the world and stuff because I

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wanted to just go do it and figure it out.

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But what is the one thing that you haven't done?

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What is something that you said I'm going to do it

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when I get 50 or maybe when I'm finished with this

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humongous project?

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I to take six months and just go,

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is there something in your wheelhouse that you haven't done yet?

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There's a couple of things.

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I mean,

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honestly, one,

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one big thing,

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at least for me,

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like one big thing.

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I've always wanted to learn how to play blues,

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piano. Okay.

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Always, I've just thought that it was the coolest thing ever.

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And I've never really been able to do it because I've

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never had a place of my own,

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like an apartment I've always been moving around or I've been

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living in the boat and stuff.

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You can get a keyboard,

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but it's just not quite the same.

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Like I want the,

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I want the weight and feel,

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I want to like to jam on this thing,

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you know?

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And that's something that I have yet to be able to

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actually materialize it'll happen though.

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I promise That is so cool.

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Now I have this visual view with the perfect hat on,

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you know,

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not a cigarette with something hanging from your lip right here.

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And you're in new Orleans of the club and just,

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you know,

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killing it.

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And we bring in cameras cause like he did it and

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he did it.

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You know what I'm going to do?

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And I'm going to you and you have,

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when you do it,

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I'm going to follow you.

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You know,

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you're a very successful entrepreneur.

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You're a business partner.

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I'm going to call him that Elvis.

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We've been hearing a little background back there.

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Elvis is so cool.

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I can't wait.

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Cause you promised you were going to work on getting autograph

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cards. I'm going to hold you to it.

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I cannot wait to get my autograph card from Elvis,

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the rooster,

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you know,

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I'm going to put it right behind me,

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everybody. What the heck is that?

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But you have shifted off to yet another adventure and now

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you're sassy.

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I mean,

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you're doing,

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and if people don't know what that means,

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you're doing software as a service.

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You're actually building software platforms and information type things.

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And you're your own show host.

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You have a thing called fire builder.

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What is that all about?

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What are you doing now?

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Well, so both the show and the software share the same

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name and actually the software came first and fire builders live.

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The show that you were on.

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Amazing. We had an amazing time.

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It was fun.

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That show was in essentially in response to me not being

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able to travel and,

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and not being able to promote the software itself.

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And so I was like,

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ah, screw it.

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You know,

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I'll just bring people to me.

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And that's how the whole thing started.

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And then it just grew with amazing,

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just amazing people,

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amazing guests and referrals and stuff.

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So, so the software I've always loved software.

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I've, you know,

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I learned a lot of coding and programming theory and,

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and wrote a lot of programs and doing the master's in

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mechanical engineering.

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It was a Boston.

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I actually taught a programming language called MATLAB for like four

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years. So,

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so I understood the concepts,

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but I also knew that that software was gonna be the

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way that I wanted to add value to the world and

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do it on my own terms.

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I can be like as creative and as like technically proficient

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as possible.

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So I,

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when I was working as an engineer,

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I decided to teach myself how to create mobile apps.

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I created three of them.

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I worked with a developer over in India,

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some of the developers in the Ukraine,

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I worked with a graphic designers and stuff and pulled it

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all together for like absolutely nothing.

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I mean,

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I really did.

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I really watched how much I spent and did it the

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right way from the ground up.

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And I put them out there and there's just,

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no one cared.

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Like nobody cared at all.

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And that was really my first like punch in the face

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to really going all in creating something and having,

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having the realities of the market setting.

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So for me,

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I was like,

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well, you know,

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something's got to change.

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And that thing has to be me learning about sales and

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marketing. And I went real deep into that.

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I studied,

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I applied,

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I experimented,

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I moved away from the software for a little bit and

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started helping people with their marketing,

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like implementing it because I had this engineering background and it

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was easier for me to do that.

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And that I was doing copywriting and graphics and all of

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the technical,

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like implementation of it all for end-to-end users,

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huge marketing campaigns,

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big e-commerce stuff.

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And through all of that,

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I learned a thing or two about the problems in the

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marketing industry,

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the online coaching industry,

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like all of that.

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And I just started creating software for my own use and

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it worked well enough that other people started using it as

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well. And now they're subscription products that everybody can use.

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Wow. We're going to take a little break and we come

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back, we're going to find out from Josh,

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how he went from being a captain of a ship to

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being a captain of his digital industries.

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So sit right there.

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We'll be right back.

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Hey everybody.

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Welcome back.

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You know where you are Expert talk and guess who I

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am. Yeah,

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that's right.

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I'm TGo.

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We're talking to Josh today and he's talking about sailing motorcycling

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through India and becoming a sassy software developer.

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So Hey Josh,

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let's talk about what exactly is fire builder?

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Where do they find it?

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What do they find your show?

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Let's get into that stuff.

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Dig in.

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Okay. Let's do it well.

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So here's so fire builders,

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the software,

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right? This thing I created,

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I here's the here's the context.

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I built this as an MVP for my mom.

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Like she was the very first customer.

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She was the person that I actually built this software for

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before I w I was thinking that it was going to

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be like this big thing,

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and people are going to use it and stuff.

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I built this for her because I,

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you know,

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she needed help.

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She was an author.

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She is an author,

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but she was writing a book and she needed help writing

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every day.

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And she leaned on me a little bit to help her

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break it down and have her like write just a little

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bit. She was in this just slump.

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So instead of talking to her on the phone every day,

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cause I needed to work to,

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I was like,

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man, maybe there's something that I can create that will give

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her this intimate feeling of me being there every day and

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supporting her and motivating her.

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But at the same time,

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right, helping her break down her own goals,

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into little simple steps that,

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that she can follow and,

Speaker:

and do it for 30 days consistently.

Speaker:

Right. So then I would create this thing,

Speaker:

press play 30 days later emerge and see what happened.

Speaker:

Right. And how she did well.

Speaker:

She used it for 30 days and 30 days later,

Speaker:

she's like,

Speaker:

this was the coolest and most amazing thing I've ever experienced.

Speaker:

I got so much done.

Speaker:

And not only did I get it done,

Speaker:

like it helped me kind of break this stuff down into

Speaker:

simplistic steps.

Speaker:

But the fact that it was from you really made the

Speaker:

difference, right.

Speaker:

It was from somebody that I wanted their approval almost.

Speaker:

Right. And,

Speaker:

and that pinged off this,

Speaker:

this idea for me,

Speaker:

that that is a huge portion of accountability that most apps

Speaker:

out there just completely ignore.

Speaker:

Right? There's one,

Speaker:

it's one thing to have a,

Speaker:

to do app,

Speaker:

right. And it'll get some reminders and stuff.

Speaker:

It's another,

Speaker:

to get those reminders as,

Speaker:

as a narrative,

Speaker:

as a story from somebody that you respect and that you

Speaker:

want to get closer to.

Speaker:

So that's how fire builders started.

Speaker:

And now coaches and consultants use it to,

Speaker:

to scale their personal attention and develop relationships with 1,000

Speaker:

thousand people all at the same time and all with the

Speaker:

touch of a button.

Speaker:

So you built the virtual Josh.

Speaker:

I built a whole bunch of virtual.

Speaker:

I built like a cloning machine for Josh.

Speaker:

And, and so then other people started using it,

Speaker:

right. They started asking if they could break down their goals,

Speaker:

even though they didn't know me,

Speaker:

like Josh Had,

Speaker:

I was like,

Speaker:

I was like,

Speaker:

is, are they still gonna use it?

Speaker:

Like they don't know who I am and stuff,

Speaker:

but they did.

Speaker:

And then it got to a point where coaches saw what

Speaker:

was going on and said,

Speaker:

Hey, this is a really cool idea,

Speaker:

but I don't want the stories to be from Josh.

Speaker:

I want them to be from me.

Speaker:

I have a hundred people in a mastermind.

Speaker:

I want to hold them accountable.

Speaker:

And the same way that you hold your Mom accountable.

Speaker:

Right. So it caused me to totally revamp the entire thing.

Speaker:

I re-imagined it,

Speaker:

I created a second MVP,

Speaker:

a white label bubble this time where it's totally customizable branding

Speaker:

wise. And I had paying customers for that.

Speaker:

And once you do that,

Speaker:

you know,

Speaker:

you're on the right track.

Speaker:

And then we just built a software from the ground up.

Speaker:

So what's it been like?

Speaker:

Cause that's an amazing accomplishment.

Speaker:

You have flipped the coin and,

Speaker:

and getting people to understand that,

Speaker:

you know,

Speaker:

as a person who has coached people for years and years

Speaker:

and production and media,

Speaker:

try and get them past these little red lights,

Speaker:

a little green light fears that they have,

Speaker:

but they're used to being out like you were on ships,

Speaker:

you're in other countries you're,

Speaker:

you know,

Speaker:

in the free air,

Speaker:

riding your motorcycle and get them to go in and do

Speaker:

something like this.

Speaker:

I mean,

Speaker:

your office literally is outside,

Speaker:

but what's that been like to make that shift from being

Speaker:

this free spirit outside to being this creative field spirit indoors,

Speaker:

We'll tell you it's,

Speaker:

it's been,

Speaker:

I don't think it's been that big of a change for

Speaker:

me. I've always been a really balanced person when it came

Speaker:

to like the technical stuff and,

Speaker:

and, and figuring that out and then mixing that,

Speaker:

balancing that with just,

Speaker:

just like passion to go out and just tackle things and

Speaker:

go explore and be more creative.

Speaker:

But as far as like bringing in and,

Speaker:

and focusing,

Speaker:

it has been the most challenging part for me because,

Speaker:

you know,

Speaker:

I'm the kind of person that just wants.

Speaker:

Like I want to experience the most potent life I possibly

Speaker:

can. And,

Speaker:

and, and I'm doing that.

Speaker:

I just had to find a product,

Speaker:

something that I could deliver to the world that was valuable.

Speaker:

That also fulfilled me,

Speaker:

that also fulfilled my need for validation,

Speaker:

that what I was doing was helping.

Speaker:

And that gave me this sense of purpose that,

Speaker:

you know,

Speaker:

that, that helped me.

Speaker:

They ended up being like my why so to speak.

Speaker:

So this fire builders,

Speaker:

software, fire builders.io,

Speaker:

I can see now,

Speaker:

right? All of these people being held accountable and breaking down

Speaker:

their goals and,

Speaker:

and, and accomplishing things,

Speaker:

small things on a daily basis from all of these coaches

Speaker:

that are using it.

Speaker:

And when I opened up the laptop in the morning and

Speaker:

I see the readout of,

Speaker:

Hey, Wanda did this today.

Speaker:

And Terry did this,

Speaker:

and John did this as they're shooting for this goal and

Speaker:

this goal,

Speaker:

and this goal,

Speaker:

I say to myself,

Speaker:

like, here's,

Speaker:

here's a bunch of people that are actually pushing towards their

Speaker:

dreams with something that I've built.

Speaker:

And that's incredibly fulfilling for me,

Speaker:

Be just wild to be able to see that.

Speaker:

Now, before we talk about your show,

Speaker:

cause we have to,

Speaker:

I don't want hate mail.

Speaker:

I'm going to ask Summit and give me a minute,

Speaker:

you know,

Speaker:

before we do that,

Speaker:

I got to ask you,

Speaker:

where do they find it?

Speaker:

Is it something that somebody,

Speaker:

you know,

Speaker:

you have to be in a certain like level and their

Speaker:

business, they need to have X amount of clients or been

Speaker:

a coach for 10 years or something like that.

Speaker:

How does that Work?

Speaker:

No, the,

Speaker:

the there's no prerequisites or anything.

Speaker:

I mean,

Speaker:

you can use this for a variety of different applications.

Speaker:

Most people use it to hold their clients accountable throughout the

Speaker:

week in between zoom sessions.

Speaker:

So they can keep them warm,

Speaker:

keep them engaged,

Speaker:

right. Keep them purchasing.

Speaker:

Right. Another really amazing after effect and artifact of this that

Speaker:

didn't really notice until people started using it are these little

Speaker:

daily insights that you get from everybody end up being the

Speaker:

best copywriting and marketing material that you could ever ever ask

Speaker:

for. It is like straight up a playbook for how to

Speaker:

sell things and what to sell them.

Speaker:

So, so anyway,

Speaker:

fire builders.io,

Speaker:

that is the website,

Speaker:

Fire builders.io.

Speaker:

Okay. We're going to make sure.

Speaker:

So at the bottom third,

Speaker:

so people don't call me and say,

Speaker:

well, how do we give you a minute?

Speaker:

We're going to put it down there.

Speaker:

Okay. Give me a minute.

Speaker:

So let's talk about fire builders live and then,

Speaker:

cause that is an awesome show.

Speaker:

I was on it and it was awesome before I got

Speaker:

there. Hopefully I didn't break it and now it's even bigger.

Speaker:

But tell me all about it.

Speaker:

How did you get started?

Speaker:

What's that about?

Speaker:

I'll tell ya so,

Speaker:

well, how do you feel when you host these things?

Speaker:

What, what,

Speaker:

how many shows do you think you've done?

Speaker:

Oh, we're over 120 episodes,

Speaker:

right. About now at this particular moment.

Speaker:

Yeah. Do you,

Speaker:

do you feel like you would just,

Speaker:

you would,

Speaker:

you could do this for the rest of your life.

Speaker:

Like this is something that you just get really excited about.

Speaker:

Yeah. Yeah.

Speaker:

You know,

Speaker:

it's like,

Speaker:

I can't wait to see where it goes and we can

Speaker:

open our studios again and bring people in again and see

Speaker:

how we do in front of the live audience.

Speaker:

I'm always looking for new platforms,

Speaker:

blah, blah,

Speaker:

blah, blah,

Speaker:

blah. So yeah,

Speaker:

I totally do.

Speaker:

And I mean,

Speaker:

and I mean the,

Speaker:

a like the interview process too,

Speaker:

like the way that you're able to sit down with people

Speaker:

and just like dig into some cool,

Speaker:

right. It's a cool feeling.

Speaker:

It really is.

Speaker:

It's turns out that's what I've been doing my entire life.

Speaker:

I just didn't realize that it was the S the exact

Speaker:

same skills that I was learning.

Speaker:

And all of these,

Speaker:

all of these traumatic events that would happen getting shipwrecked over

Speaker:

and France.

Speaker:

Right. We got that trip in India.

Speaker:

We got avalanched in to this little Buddhist monastery town called

Speaker:

Causa for two and a half weeks.

Speaker:

Like all of these things.

Speaker:

Yeah. All of these things that happen to you,

Speaker:

you end up,

Speaker:

you end up developing a conversational skill.

Speaker:

And that has helped me big time on the show.

Speaker:

I feel like if I didn't have any of that,

Speaker:

and I tried to create a podcast,

Speaker:

I'd struggle hardcore.

Speaker:

And I did struggle at the very beginning,

Speaker:

you know,

Speaker:

you know,

Speaker:

like, yeah,

Speaker:

I do the show or I did it six days a

Speaker:

week live at the same time every day with six different

Speaker:

guests to do that.

Speaker:

And I did that consistently since April of last year.

Speaker:

And so it's like,

Speaker:

it's, I tell you,

Speaker:

it's helped me immerse myself in this world and get good

Speaker:

at being a good host and controlling the conversation and letting

Speaker:

guests kind of wander off and say something that they think

Speaker:

is important,

Speaker:

but then looping them back to the nucleus of our conversation

Speaker:

and actively listening.

Speaker:

Yeah, exactly.

Speaker:

Like there's a,

Speaker:

there's an art to it.

Speaker:

And, and it's helped me get a little bit better at

Speaker:

that. And,

Speaker:

and great,

Speaker:

you know,

Speaker:

I'm very grateful that I've just been able to meet so

Speaker:

many really interesting people,

Speaker:

yourself included.

Speaker:

It's just been fantastic.

Speaker:

Oh yeah.

Speaker:

You and Elvis are stuck with me now.

Speaker:

You guys are family and then you guys are family,

Speaker:

that's it?

Speaker:

So what's your show about who's your guests?

Speaker:

You know,

Speaker:

let's talk about that.

Speaker:

So fire builders live,

Speaker:

I take big ideas,

Speaker:

break them down into small steps.

Speaker:

So every guest that comes on,

Speaker:

we take their,

Speaker:

the whole,

Speaker:

the whole learning process,

Speaker:

whatever it is they teach,

Speaker:

or they do,

Speaker:

or they live by example,

Speaker:

whatever that is.

Speaker:

And we distill it into first principles,

Speaker:

which is a,

Speaker:

just a fancy old engineering term for distilling it down into

Speaker:

its essence.

Speaker:

And then focusing on one particular thing.

Speaker:

So every guest comes on and we talk about,

Speaker:

Hey, what's the one thing that you need to know to

Speaker:

do X or another way that I frame it with some

Speaker:

people is if you wanted to teach an eight year old

Speaker:

kid, that,

Speaker:

where would you start?

Speaker:

And that just gives people a singular concept to focus on.

Speaker:

So they can take that away from the show and actually

Speaker:

apply it to their own life.

Speaker:

And so,

Speaker:

yeah, so I,

Speaker:

I mean,

Speaker:

I tell you I've had guests,

Speaker:

I've had guests like VH1 hosts,

Speaker:

MIT professors,

Speaker:

national geographic documentarians.

Speaker:

I had the mayor of key West on a few months

Speaker:

ago, famous singers songwriters.

Speaker:

I had to bring Bruce Springsteen's and Aretha Franklin's basis.

Speaker:

Frank Centeno on.

Speaker:

Well, I just,

Speaker:

just like all kinds of really interesting people from all around

Speaker:

the world that have something to,

Speaker:

to teach people and are,

Speaker:

are excited about life.

Speaker:

And when you,

Speaker:

when you hear them,

Speaker:

when you see them,

Speaker:

you can't help but be infected with their enthusiasm.

Speaker:

So that's,

Speaker:

that's what I like about it.

Speaker:

So you said you were doing six days a week,

Speaker:

are you no longer doing six days a week?

Speaker:

Well, I backed off to human levels now,

Speaker:

so I'm doing that stuff.

Speaker:

So, yeah,

Speaker:

so almost 200 episodes,

Speaker:

a six days a week.

Speaker:

And, and instead,

Speaker:

it's going to be two days a week and that's going

Speaker:

to give me a little bit more time to do some

Speaker:

marketing and focus more on the software instead of the show

Speaker:

all the time And hang out with Elvis.

Speaker:

Let me,

Speaker:

let's just be honest.

Speaker:

You're going to hang out with Elvis.

Speaker:

We're going to hang out anyway.

Speaker:

You know,

Speaker:

and he's rough man.

Speaker:

Like he,

Speaker:

he, he's a crazy guy.

Speaker:

Sometimes I don't even feel like I can keep up with

Speaker:

that rooster.

Speaker:

So now that you've had your experience with building your software

Speaker:

and, and getting all into that,

Speaker:

are you planning on doing other type softwares?

Speaker:

Are you,

Speaker:

are you looking at other projects down the road?

Speaker:

I mean,

Speaker:

have you got the bug now?

Speaker:

I'm a programmer.

Speaker:

So I know what that's like.

Speaker:

So have you got the bug now?

Speaker:

You're going,

Speaker:

okay. Yeah,

Speaker:

we can automate this.

Speaker:

We can do that.

Speaker:

Are you going through that right now?

Speaker:

Well, I,

Speaker:

I am.

Speaker:

I feel like I'm always going through that and like,

Speaker:

I have a very super secret,

Speaker:

but incredibly promising thing going on.

Speaker:

And the West and these days,

Speaker:

something new,

Speaker:

never seen it before done.

Speaker:

I know people say that all the time,

Speaker:

but it's the truth and this case,

Speaker:

and I've been doing small-scale tests for the last like month

Speaker:

or so to try and understand better the user behavior.

Speaker:

And once I really get a handle on that,

Speaker:

then, then the step,

Speaker:

then the how to monetize it.

Speaker:

Like, I know how to monetize it,

Speaker:

but like the best way to monetize it.

Speaker:

So that's,

Speaker:

that's an exciting thing.

Speaker:

And that has to do with a bunch of automations and

Speaker:

stuff. That's pretty hands-off as well.

Speaker:

So I got some cool things in the works.

Speaker:

He got some cool things and it works.

Speaker:

And then the people that are out there they're going well,

Speaker:

I'm not techie.

Speaker:

And I don't know what he's talking about.

Speaker:

Yeah, but you use Facebook,

Speaker:

man. You go on Instagram and guess who did,

Speaker:

who did all that?

Speaker:

All this techie people y'all get to enjoy the other side

Speaker:

of it.

Speaker:

But somebody like Josh has to build it first.

Speaker:

Can you imagine if we didn't have Facebook where we'd be

Speaker:

right now,

Speaker:

especially during something like COVID I got a couple of questions.

Speaker:

I know I got to get you out of the hot

Speaker:

seat because you're a busy,

Speaker:

busy guy.

Speaker:

But one question I've got is I know you're down in

Speaker:

Florida. Are you still getting out in the water?

Speaker:

Are you still having that time?

Speaker:

Yup. Yup.

Speaker:

And open invite,

Speaker:

by the way,

Speaker:

whenever you want to come down,

Speaker:

we got,

Speaker:

we got boats down here and we'll get you out on

Speaker:

the water.

Speaker:

There's an,

Speaker:

a beautiful sandbar,

Speaker:

right? We just beached the boat right there on the sandbar,

Speaker:

hang out,

Speaker:

drink a couple beers,

Speaker:

whatever, you know,

Speaker:

whatever we,

Speaker:

whatever we want to do out there.

Speaker:

Okay. So the show is over by.

Speaker:

No, I'm kidding.

Speaker:

And then this is going to sound kind of strange,

Speaker:

but I'm going to throw you into the deep end as

Speaker:

they like to say,

Speaker:

you know,

Speaker:

let's go back way back and talk to Joshua when he

Speaker:

was 10,

Speaker:

when you were a 10,

Speaker:

what did you want to be when you grew up?

Speaker:

All I did was draw Garfield.

Speaker:

The cat.

Speaker:

That's all I did when I was 10.

Speaker:

Yeah. I got so good at drawing Garfield in any way,

Speaker:

shape or form like anything.

Speaker:

So I was convinced that I was going to be an

Speaker:

illustrator, some kind of cartoonist or something like that,

Speaker:

which honestly is really kind of is.

Speaker:

I mean,

Speaker:

some of the best guys,

Speaker:

they tell a story in three frames,

Speaker:

right? It takes skill to be able to do that.

Speaker:

And that's kinda what I'm trying to do,

Speaker:

but just in a software sense.

Speaker:

Well, man,

Speaker:

you are awesome.

Speaker:

You're amazing.

Speaker:

You know,

Speaker:

I'm a super and I got to have you come back

Speaker:

on the show.

Speaker:

I want to know what's coming up next.

Speaker:

I'm coming to Florida and hitting that sand beach.

Speaker:

I'm telling you,

Speaker:

I just want to do some fishing men and women fishing

Speaker:

person. I want to thank you for coming on.

Speaker:

I want to thank you for hanging out and being a

Speaker:

part of our virtual family.

Speaker:

Cause you stuck with me now.

Speaker:

You and I will.

Speaker:

Oh man.

Speaker:

Well Elvis' and I are seriously honored digo.

Speaker:

This has been great.

Speaker:

I really appreciate it.

Speaker:

And I love the show.

Speaker:

You're doing a fantastic job with it.

Speaker:

Seriously. It's impressive.

Speaker:

I feel like I learned something from you every time that

Speaker:

we, that we see Elvis agrees.

Speaker:

Like that's my biggest fan.

Speaker:

Seriously. So thank you again for having me.

Speaker:

This has been great.

Speaker:

Thank you for being on,

Speaker:

okay. You guys know how we do this.

Speaker:

This is how we do it.

Speaker:

We bring experts on,

Speaker:

they sit down and share a bit of their story.

Speaker:

A little bit of their journey,

Speaker:

you know,

Speaker:

just enough to wet your beak is my mother used to

Speaker:

say, well,

Speaker:

this is where you can see how you can grow.

Speaker:

So if you're sitting at home going,

Speaker:

I want to own my own business,

Speaker:

but I don't think it's the right time.

Speaker:

Or if you're sitting home because of everything that's going on

Speaker:

in the world.

Speaker:

And it,

Speaker:

wasn't your choice to sit at home.

Speaker:

You got the time.

Speaker:

Now's the time to get out there and virtually get out

Speaker:

or get out in your neighborhood and start doing something new,

Speaker:

starting being an adventure you need help.

Speaker:

Josh just told you about fire builders.

Speaker:

You know,

Speaker:

Expert Talk is here.

Speaker:

We're going to do this thing for now.

Speaker:

I'm going to thank you for coming and watching the show.

Speaker:

I'm going to hope you come back next time and watch

Speaker:

it again.

Speaker:

And as always I'm Tega and I'll talk to you next

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