Transcripts
Welcome to the show.
Speaker:You know who I am Tigo and you're watching Expert Talk
Speaker:with TGo.
Speaker:Yeah. You know,
Speaker:that's what I'm talking about.
Speaker:And you know,
Speaker:I love bringing experts,
Speaker:but not just any Expert.
Speaker:I like bringing unique experts that are making unbelievable trailblazing actions
Speaker:all over the world.
Speaker:And today we've got a guy who he loves motorcycles.
Speaker:He knows everything about sailing.
Speaker:We're going to get into that.
Speaker:And he's sassy.
Speaker:What does that mean?
Speaker:Sit right there.
Speaker:We'll be right back.
Speaker:Hey everybody.
Speaker:Welcome back.
Speaker:And let's welcome to the show.
Speaker:Hey Josh,
Speaker:what's happening.
Speaker:What's going on till you go.
Speaker:So good to be here.
Speaker:So good to have you here,
Speaker:man. I mean,
Speaker:you and I had the privilege of being on your show
Speaker:and I want to thank you again for having me on
Speaker:fire builders.
Speaker:I mean,
Speaker:it was a lot of fun.
Speaker:You are the man,
Speaker:but I want to go back.
Speaker:We're going to get the fire Bill and everybody hold on,
Speaker:hold on.
Speaker:We got to get there,
Speaker:but I want to go back because you've had a very
Speaker:interesting life.
Speaker:You not the super geek like me that sits in the
Speaker:dark room and just create stuff.
Speaker:You're that guy.
Speaker:I mean,
Speaker:you were like a captain of a ship or something,
Speaker:right? That's right.
Speaker:That's right.
Speaker:Yeah, it was,
Speaker:I, I did not take a traditional coding software development background,
Speaker:not at all.
Speaker:And in fact,
Speaker:my, my,
Speaker:I have a Spanish major.
Speaker:I have a bachelor's in Spanish,
Speaker:a master's in mechanical engineering.
Speaker:I had a,
Speaker:you know,
Speaker:I had maybe a year and a half captaining,
Speaker:tall ships and worked my way all the way up the
Speaker:chain to get there for years and years,
Speaker:that was an amazing experience.
Speaker:Sail on these ships all over the world,
Speaker:learned a lot about myself,
Speaker:learned a lot about how to deal with other people,
Speaker:how To get along.
Speaker:And then I,
Speaker:I went,
Speaker:you know,
Speaker:I, I developed a whole bunch of machinery and things for
Speaker:the entertainment industry.
Speaker:So a lot of stuff that like Cirque de Solei uses
Speaker:and everything.
Speaker:So it's just been a whole bunch of different,
Speaker:crazy things that have led up to all of this software
Speaker:stuff. Okay.
Speaker:So you,
Speaker:we, you kind of skipped past it.
Speaker:You said something about tall ships.
Speaker:Now I'm from Chicago.
Speaker:A tall ship is something in a tub that a little
Speaker:kid plays with.
Speaker:What is a tall ship versus like a regular sailboat?
Speaker:Like how many people can get on it?
Speaker:What does that mean?
Speaker:So the like,
Speaker:it's not necessarily size so much as it is the style.
Speaker:So these tall ships are like the pirate ships that you
Speaker:would see in the movies kind of thing,
Speaker:right? They're traditionally rigged sailing vessels.
Speaker:They operate the same way they operated back in,
Speaker:you know,
Speaker:the 18 hundreds,
Speaker:so to speak.
Speaker:So that's,
Speaker:that's essentially these tall ships are absolutely incredible that all over
Speaker:the world,
Speaker:they have crews everywhere from like three people to 50 people.
Speaker:And I sailed on a number of these things all in
Speaker:my twenties.
Speaker:You know,
Speaker:I, as soon as I got my Spanish degree,
Speaker:I packed up my bag.
Speaker:I told my parents that I was just going to be
Speaker:joining this ship.
Speaker:And at the time they didn't charge you for it at
Speaker:all. You could just volunteer.
Speaker:They said,
Speaker:give us three weeks.
Speaker:And we will teach you everything that you need to know
Speaker:about sailing.
Speaker:And so I did,
Speaker:and I spent three weeks with him and then another three
Speaker:weeks. And then another three weeks,
Speaker:by the time it was all said and done.
Speaker:I had spent like maybe three and a half months with
Speaker:this ship.
Speaker:I helped them downrange everything.
Speaker:And then I just jumped off that one onto another one
Speaker:that was headed out the Saint Lawrence Seaway.
Speaker:We sailed to Halifax,
Speaker:Bermuda, Bahamas.
Speaker:And that just kicked off my entire career.
Speaker:Wait a minute though,
Speaker:you don't look like you're a hundred years old.
Speaker:I mean,
Speaker:I thought those kinds of shifts were around in like 1909.
Speaker:You try to tell me those kinds of shifts are around
Speaker:today. Yeah.
Speaker:But they they're built,
Speaker:you know,
Speaker:they're built as complete.
Speaker:They're not like,
Speaker:like some people call them reproduction.
Speaker:Some people call it the replicas.
Speaker:Like essentially it's the same exact tooling.
Speaker:It's the same style of build,
Speaker:right? How you manipulate the wood,
Speaker:join it all together.
Speaker:They build these things the same way.
Speaker:They built them way back in the day.
Speaker:And they're complete working vessels and they have all kinds of
Speaker:all kinds of different purposes.
Speaker:Some of them just represent the Goodwill of say Maryland or
Speaker:Baltimore. Some of them are all involved in freshwater research.
Speaker:Like the Dennis Sullivan up and the great lakes.
Speaker:You know,
Speaker:some of them are attached to the state,
Speaker:like the brig,
Speaker:Niagra and Erie,
Speaker:Pennsylvania. Some of them are just like sail training vessels.
Speaker:You know,
Speaker:we would just take kids around The Bahamas and stuff and
Speaker:teach them how to sail for six weeks.
Speaker:So they're just all kinds of different reasons for their existence,
Speaker:but they're all around.
Speaker:And this is something that's still around.
Speaker:I mean,
Speaker:I mean,
Speaker:we're going through COVID everybody knows that we're going through COVID
Speaker:right now.
Speaker:But if you know,
Speaker:with COVID is over,
Speaker:this is something that if somebody wanted to be able to
Speaker:take a tour or they wanted to maybe work on those
Speaker:ships, you can still do that in 2021.
Speaker:So what made you leave there?
Speaker:I mean,
Speaker:what made you go,
Speaker:okay. I got my sea legs.
Speaker:I'm out because I'm prior Navy.
Speaker:So I'm just sitting here going,
Speaker:Oh my God,
Speaker:this is cool.
Speaker:What made you go it's time for me to hit the
Speaker:shore and started doing something else.
Speaker:And I had you hit a plateau after a while.
Speaker:So you kind of get to a point where the only
Speaker:way up is tug boats and container ships and cruise ships
Speaker:and stuff,
Speaker:and really big vessels.
Speaker:You either do that or you go the private route.
Speaker:So you go find a ship that's sailing around the BVIs
Speaker:and hopefully you get a cool owner and you just crew
Speaker:on one of those.
Speaker:Neither of those really,
Speaker:I don't know,
Speaker:was attractive to me.
Speaker:I had didn't have the greatest experience with privatized sail,
Speaker:and I definitely didn't want to do like containerships and tug
Speaker:boats just wasn't for me.
Speaker:So I quit it all.
Speaker:And I actually sold a whole bunch of stuff.
Speaker:I moved off the boat that we were living in on
Speaker:key West,
Speaker:and I just flew to India.
Speaker:And from there bought a motorcycle in new Delhi and spent
Speaker:like the next two months realigning my life.
Speaker:As I rode to Tibet on this,
Speaker:on this bike,
Speaker:through the Himalayas.
Speaker:So that,
Speaker:that like capped off the tall ship experience.
Speaker:You are like modern day Indiana Jones or something.
Speaker:It's like,
Speaker:Ooh, who gets on a plane and goes to India,
Speaker:says, okay,
Speaker:I'll get a motorcycle and just go for it.
Speaker:What made you decide to pick and the other?
Speaker:And you could have went anywhere in the world for one
Speaker:why'd you pick that and why motorcycle touring other than of
Speaker:course motorcycles are cool.
Speaker:I love them.
Speaker:Well, I'll tell ya,
Speaker:India, India was really attractive because the cost of living was
Speaker:low. And,
Speaker:you know,
Speaker:we didn't have a lot of money at the time.
Speaker:So, so that was attractive.
Speaker:In fact,
Speaker:the two most expensive things about that entire trip,
Speaker:getting there and all of the shots that you need to
Speaker:get there before you actually arrive.
Speaker:Those are the two most expensive things.
Speaker:Everything else,
Speaker:absolutely. 100% affordable and amazing.
Speaker:I just loved India.
Speaker:I really loved it.
Speaker:I, I liked what the lawlessness of it.
Speaker:And you know,
Speaker:you technically are not,
Speaker:you can't as a foreigner,
Speaker:like buy a,
Speaker:a motorcycle there,
Speaker:but there are ways around it.
Speaker:And so you just kind of figure it out.
Speaker:Everything like happens in India,
Speaker:it just all works out.
Speaker:And, and the reason that I chose the motorcycle was because
Speaker:way back in the day,
Speaker:readings that in the art of motorcycle maintenance and,
Speaker:and talking about how these,
Speaker:you know,
Speaker:when you're on a bike,
Speaker:your, a part of the environment,
Speaker:you know,
Speaker:you're not separated from it so much.
Speaker:And yeah.
Speaker:And as you are,
Speaker:it is a feeling that I can't explain.
Speaker:I've had my motorcycle license longer than you've been on this
Speaker:planet since 1983.
Speaker:I think it was when I got my Motorcycle longer And
Speaker:longer. You bought an 80.
Speaker:Okay. Okay.
Speaker:So it's still your baby 1983.
Speaker:And it's an experience that you just,
Speaker:once you get off of them and you're not on them
Speaker:for, while you still have that burning desire to get back
Speaker:out there and,
Speaker:and really enjoy the environment,
Speaker:you know,
Speaker:cause you gotta be so conscious of everything when you're out
Speaker:there and you can't just drift off that you can in
Speaker:a car,
Speaker:you know,
Speaker:and you've gotta be completely conscious of everything.
Speaker:Cause the rabbit crossing the road,
Speaker:good could take you out.
Speaker:So I'm sitting here thinking there's gotta be people that are
Speaker:watching that are either,
Speaker:you know,
Speaker:they're boomers and they've,
Speaker:they've finished their first career and now they're,
Speaker:refiring on their second and they're going,
Speaker:man, I've always wanted to sail.
Speaker:I've always wanted to get on a motorcycle and just let
Speaker:my hair down and go,
Speaker:you know?
Speaker:And then there's gotta be young people that are going,
Speaker:I've been trapped in a building or a house for a
Speaker:year with this COVID stuff,
Speaker:man, when this is over,
Speaker:I'm going to get me a motorcycle.
Speaker:I'm going to go to India or The Bahamas,
Speaker:or I might go get on the sailboat.
Speaker:What would you tell them?
Speaker:What tips would you tell them for traveling internationally?
Speaker:And what tips would you tell them about?
Speaker:Is this still a good thing to do?
Speaker:Get on a motorcycle and go,
Speaker:It's always a good thing to do in my opinion.
Speaker:So, so I think honestly I think people that want to
Speaker:do that now have a harder time.
Speaker:Not because their circumstances are harder,
Speaker:it doesn't matter how much you prepare for these trips.
Speaker:Things are still gonna go wrong,
Speaker:but that's the fun of it.
Speaker:That's the challenge,
Speaker:right? The fact that it's challenging you in all of these
Speaker:different ways,
Speaker:those are the kinds of experiences that one will just stretch
Speaker:in and make you grow.
Speaker:But two,
Speaker:those are the things that you are 100%.
Speaker:Remember when you come back years and years from now,
Speaker:when you reflect on the trip,
Speaker:you're going to be like,
Speaker:man, you know,
Speaker:I can't believe that happened to me.
Speaker:And I know we survived and you know,
Speaker:that kind of thing.
Speaker:So, so the reason that I think that it's harder for
Speaker:people is because when I did it now,
Speaker:the sailing thing was 2002,
Speaker:2002 was the very first time that I was on the
Speaker:boat. And the motorcycle thing was 2008.
Speaker:And coming from a tall ship world,
Speaker:I did not embrace technology at all.
Speaker:I barely had a cell phone.
Speaker:I wasn't really using email at all.
Speaker:So the reason I say that is because now that it's
Speaker:so easy to get information,
Speaker:if you wanted to look up,
Speaker:Oh, what do I need to do to,
Speaker:to ride a motorcycle to the bet you can Google it
Speaker:and you'll get all of these opinions about it.
Speaker:Most likely from people that have never done it that have
Speaker:never done it.
Speaker:Right? Some people will have listened to them,
Speaker:but the people and it's just harder because you're,
Speaker:you're going to get a whole lot of reasons why you
Speaker:should do it.
Speaker:And I just wish that you would push that all aside,
Speaker:just make up your mind and go do it and find
Speaker:out for yourself because most of those people are dead wrong.
Speaker:So Yeah.
Speaker:Go ahead.
Speaker:Go ahead.
Speaker:No, go ahead.
Speaker:So yeah.
Speaker:So yeah,
Speaker:that's what I would say.
Speaker:That that would be my advice is that like prepare of
Speaker:course, like look up what you're going to need.
Speaker:You're going to have to,
Speaker:if you go to India,
Speaker:you're gonna have to get a whole bunch of shots and
Speaker:you're going to have to probably get some anti-malarial pills and
Speaker:you're going to,
Speaker:there's a way that things are done,
Speaker:but don't expect to know it all right.
Speaker:Just go there and experience and live in the moment.
Speaker:And I promise you,
Speaker:things will work out.
Speaker:You know,
Speaker:you have had a wide variety of life.
Speaker:And I love that.
Speaker:You know,
Speaker:I'm one of those people where my parents,
Speaker:when I was a child,
Speaker:I listened to him and say,
Speaker:if I woulda coulda shoulda,
Speaker:you know,
Speaker:and I said,
Speaker:I never want to say that.
Speaker:And I've lived all over the world and stuff because I
Speaker:wanted to just go do it and figure it out.
Speaker:But what is the one thing that you haven't done?
Speaker:What is something that you said I'm going to do it
Speaker:when I get 50 or maybe when I'm finished with this
Speaker:humongous project?
Speaker:I to take six months and just go,
Speaker:is there something in your wheelhouse that you haven't done yet?
Speaker:There's a couple of things.
Speaker:I mean,
Speaker:honestly, one,
Speaker:one big thing,
Speaker:at least for me,
Speaker:like one big thing.
Speaker:I've always wanted to learn how to play blues,
Speaker:piano. Okay.
Speaker:Always, I've just thought that it was the coolest thing ever.
Speaker:And I've never really been able to do it because I've
Speaker:never had a place of my own,
Speaker:like an apartment I've always been moving around or I've been
Speaker:living in the boat and stuff.
Speaker:You can get a keyboard,
Speaker:but it's just not quite the same.
Speaker:Like I want the,
Speaker:I want the weight and feel,
Speaker:I want to like to jam on this thing,
Speaker:you know?
Speaker:And that's something that I have yet to be able to
Speaker:actually materialize it'll happen though.
Speaker:I promise That is so cool.
Speaker:Now I have this visual view with the perfect hat on,
Speaker:you know,
Speaker:not a cigarette with something hanging from your lip right here.
Speaker:And you're in new Orleans of the club and just,
Speaker:you know,
Speaker:killing it.
Speaker:And we bring in cameras cause like he did it and
Speaker:he did it.
Speaker:You know what I'm going to do?
Speaker:And I'm going to you and you have,
Speaker:when you do it,
Speaker:I'm going to follow you.
Speaker:You know,
Speaker:you're a very successful entrepreneur.
Speaker:You're a business partner.
Speaker:I'm going to call him that Elvis.
Speaker:We've been hearing a little background back there.
Speaker:Elvis is so cool.
Speaker:I can't wait.
Speaker:Cause you promised you were going to work on getting autograph
Speaker:cards. I'm going to hold you to it.
Speaker:I cannot wait to get my autograph card from Elvis,
Speaker:the rooster,
Speaker:you know,
Speaker:I'm going to put it right behind me,
Speaker:everybody. What the heck is that?
Speaker:But you have shifted off to yet another adventure and now
Speaker:you're sassy.
Speaker:I mean,
Speaker:you're doing,
Speaker:and if people don't know what that means,
Speaker:you're doing software as a service.
Speaker:You're actually building software platforms and information type things.
Speaker:And you're your own show host.
Speaker:You have a thing called fire builder.
Speaker:What is that all about?
Speaker:What are you doing now?
Speaker:Well, so both the show and the software share the same
Speaker:name and actually the software came first and fire builders live.
Speaker:The show that you were on.
Speaker:Amazing. We had an amazing time.
Speaker:It was fun.
Speaker:That show was in essentially in response to me not being
Speaker:able to travel and,
Speaker:and not being able to promote the software itself.
Speaker:And so I was like,
Speaker:ah, screw it.
Speaker:You know,
Speaker:I'll just bring people to me.
Speaker:And that's how the whole thing started.
Speaker:And then it just grew with amazing,
Speaker:just amazing people,
Speaker:amazing guests and referrals and stuff.
Speaker:So, so the software I've always loved software.
Speaker:I've, you know,
Speaker:I learned a lot of coding and programming theory and,
Speaker:and wrote a lot of programs and doing the master's in
Speaker:mechanical engineering.
Speaker:It was a Boston.
Speaker:I actually taught a programming language called MATLAB for like four
Speaker:years. So,
Speaker:so I understood the concepts,
Speaker:but I also knew that that software was gonna be the
Speaker:way that I wanted to add value to the world and
Speaker:do it on my own terms.
Speaker:I can be like as creative and as like technically proficient
Speaker:as possible.
Speaker:So I,
Speaker:when I was working as an engineer,
Speaker:I decided to teach myself how to create mobile apps.
Speaker:I created three of them.
Speaker:I worked with a developer over in India,
Speaker:some of the developers in the Ukraine,
Speaker:I worked with a graphic designers and stuff and pulled it
Speaker:all together for like absolutely nothing.
Speaker:I mean,
Speaker:I really did.
Speaker:I really watched how much I spent and did it the
Speaker:right way from the ground up.
Speaker:And I put them out there and there's just,
Speaker:no one cared.
Speaker:Like nobody cared at all.
Speaker:And that was really my first like punch in the face
Speaker:to really going all in creating something and having,
Speaker:having the realities of the market setting.
Speaker:So for me,
Speaker:I was like,
Speaker:well, you know,
Speaker:something's got to change.
Speaker:And that thing has to be me learning about sales and
Speaker:marketing. And I went real deep into that.
Speaker:I studied,
Speaker:I applied,
Speaker:I experimented,
Speaker:I moved away from the software for a little bit and
Speaker:started helping people with their marketing,
Speaker:like implementing it because I had this engineering background and it
Speaker:was easier for me to do that.
Speaker:And that I was doing copywriting and graphics and all of
Speaker:the technical,
Speaker:like implementation of it all for end-to-end users,
Speaker:huge marketing campaigns,
Speaker:big e-commerce stuff.
Speaker:And through all of that,
Speaker:I learned a thing or two about the problems in the
Speaker:marketing industry,
Speaker:the online coaching industry,
Speaker:like all of that.
Speaker:And I just started creating software for my own use and
Speaker:it worked well enough that other people started using it as
Speaker:well. And now they're subscription products that everybody can use.
Speaker:Wow. We're going to take a little break and we come
Speaker:back, we're going to find out from Josh,
Speaker:how he went from being a captain of a ship to
Speaker:being a captain of his digital industries.
Speaker:So sit right there.
Speaker:We'll be right back.
Speaker:Hey everybody.
Speaker:Welcome back.
Speaker:You know where you are Expert talk and guess who I
Speaker:am. Yeah,
Speaker:that's right.
Speaker:I'm TGo.
Speaker:We're talking to Josh today and he's talking about sailing motorcycling
Speaker:through India and becoming a sassy software developer.
Speaker:So Hey Josh,
Speaker:let's talk about what exactly is fire builder?
Speaker:Where do they find it?
Speaker:What do they find your show?
Speaker:Let's get into that stuff.
Speaker:Dig in.
Speaker:Okay. Let's do it well.
Speaker:So here's so fire builders,
Speaker:the software,
Speaker:right? This thing I created,
Speaker:I here's the here's the context.
Speaker:I built this as an MVP for my mom.
Speaker:Like she was the very first customer.
Speaker:She was the person that I actually built this software for
Speaker:before I w I was thinking that it was going to
Speaker:be like this big thing,
Speaker:and people are going to use it and stuff.
Speaker:I built this for her because I,
Speaker:you know,
Speaker:she needed help.
Speaker:She was an author.
Speaker:She is an author,
Speaker:but she was writing a book and she needed help writing
Speaker:every day.
Speaker:And she leaned on me a little bit to help her
Speaker:break it down and have her like write just a little
Speaker:bit. She was in this just slump.
Speaker:So instead of talking to her on the phone every day,
Speaker:cause I needed to work to,
Speaker:I was like,
Speaker:man, maybe there's something that I can create that will give
Speaker:her this intimate feeling of me being there every day and
Speaker:supporting her and motivating her.
Speaker:But at the same time,
Speaker:right, helping her break down her own goals,
Speaker:into little simple steps that,
Speaker:that she can follow and,
Speaker:and do it for 30 days consistently.
Speaker:Right. So then I would create this thing,
Speaker:press play 30 days later emerge and see what happened.
Speaker:Right. And how she did well.
Speaker:She used it for 30 days and 30 days later,
Speaker:she's like,
Speaker:this was the coolest and most amazing thing I've ever experienced.
Speaker:I got so much done.
Speaker:And not only did I get it done,
Speaker:like it helped me kind of break this stuff down into
Speaker:simplistic steps.
Speaker:But the fact that it was from you really made the
Speaker:difference, right.
Speaker:It was from somebody that I wanted their approval almost.
Speaker:Right. And,
Speaker:and that pinged off this,
Speaker:this idea for me,
Speaker:that that is a huge portion of accountability that most apps
Speaker:out there just completely ignore.
Speaker:Right? There's one,
Speaker:it's one thing to have a,
Speaker:to do app,
Speaker:right. And it'll get some reminders and stuff.
Speaker:It's another,
Speaker:to get those reminders as,
Speaker:as a narrative,
Speaker:as a story from somebody that you respect and that you
Speaker:want to get closer to.
Speaker:So that's how fire builders started.
Speaker:And now coaches and consultants use it to,
Speaker:to scale their personal attention and develop relationships with 1,000
Speaker:thousand people all at the same time and all with the
Speaker:touch of a button.
Speaker:So you built the virtual Josh.
Speaker:I built a whole bunch of virtual.
Speaker:I built like a cloning machine for Josh.
Speaker:And, and so then other people started using it,
Speaker:right. They started asking if they could break down their goals,
Speaker:even though they didn't know me,
Speaker:like Josh Had,
Speaker:I was like,
Speaker:I was like,
Speaker:is, are they still gonna use it?
Speaker:Like they don't know who I am and stuff,
Speaker:but they did.
Speaker:And then it got to a point where coaches saw what
Speaker:was going on and said,
Speaker:Hey, this is a really cool idea,
Speaker:but I don't want the stories to be from Josh.
Speaker:I want them to be from me.
Speaker:I have a hundred people in a mastermind.
Speaker:I want to hold them accountable.
Speaker:And the same way that you hold your Mom accountable.
Speaker:Right. So it caused me to totally revamp the entire thing.
Speaker:I re-imagined it,
Speaker:I created a second MVP,
Speaker:a white label bubble this time where it's totally customizable branding
Speaker:wise. And I had paying customers for that.
Speaker:And once you do that,
Speaker:you know,
Speaker:you're on the right track.
Speaker:And then we just built a software from the ground up.
Speaker:So what's it been like?
Speaker:Cause that's an amazing accomplishment.
Speaker:You have flipped the coin and,
Speaker:and getting people to understand that,
Speaker:you know,
Speaker:as a person who has coached people for years and years
Speaker:and production and media,
Speaker:try and get them past these little red lights,
Speaker:a little green light fears that they have,
Speaker:but they're used to being out like you were on ships,
Speaker:you're in other countries you're,
Speaker:you know,
Speaker:in the free air,
Speaker:riding your motorcycle and get them to go in and do
Speaker:something like this.
Speaker:I mean,
Speaker:your office literally is outside,
Speaker:but what's that been like to make that shift from being
Speaker:this free spirit outside to being this creative field spirit indoors,
Speaker:We'll tell you it's,
Speaker:it's been,
Speaker:I don't think it's been that big of a change for
Speaker:me. I've always been a really balanced person when it came
Speaker:to like the technical stuff and,
Speaker:and, and figuring that out and then mixing that,
Speaker:balancing that with just,
Speaker:just like passion to go out and just tackle things and
Speaker:go explore and be more creative.
Speaker:But as far as like bringing in and,
Speaker:and focusing,
Speaker:it has been the most challenging part for me because,
Speaker:you know,
Speaker:I'm the kind of person that just wants.
Speaker:Like I want to experience the most potent life I possibly
Speaker:can. And,
Speaker:and, and I'm doing that.
Speaker:I just had to find a product,
Speaker:something that I could deliver to the world that was valuable.
Speaker:That also fulfilled me,
Speaker:that also fulfilled my need for validation,
Speaker:that what I was doing was helping.
Speaker:And that gave me this sense of purpose that,
Speaker:you know,
Speaker:that, that helped me.
Speaker:They ended up being like my why so to speak.
Speaker:So this fire builders,
Speaker:software, fire builders.io,
Speaker:I can see now,
Speaker:right? All of these people being held accountable and breaking down
Speaker:their goals and,
Speaker:and, and accomplishing things,
Speaker:small things on a daily basis from all of these coaches
Speaker:that are using it.
Speaker:And when I opened up the laptop in the morning and
Speaker:I see the readout of,
Speaker:Hey, Wanda did this today.
Speaker:And Terry did this,
Speaker:and John did this as they're shooting for this goal and
Speaker:this goal,
Speaker:and this goal,
Speaker:I say to myself,
Speaker:like, here's,
Speaker:here's a bunch of people that are actually pushing towards their
Speaker:dreams with something that I've built.
Speaker:And that's incredibly fulfilling for me,
Speaker:Be just wild to be able to see that.
Speaker:Now, before we talk about your show,
Speaker:cause we have to,
Speaker:I don't want hate mail.
Speaker:I'm going to ask Summit and give me a minute,
Speaker:you know,
Speaker:before we do that,
Speaker:I got to ask you,
Speaker:where do they find it?
Speaker:Is it something that somebody,
Speaker:you know,
Speaker:you have to be in a certain like level and their
Speaker:business, they need to have X amount of clients or been
Speaker:a coach for 10 years or something like that.
Speaker:How does that Work?
Speaker:No, the,
Speaker:the there's no prerequisites or anything.
Speaker:I mean,
Speaker:you can use this for a variety of different applications.
Speaker:Most people use it to hold their clients accountable throughout the
Speaker:week in between zoom sessions.
Speaker:So they can keep them warm,
Speaker:keep them engaged,
Speaker:right. Keep them purchasing.
Speaker:Right. Another really amazing after effect and artifact of this that
Speaker:didn't really notice until people started using it are these little
Speaker:daily insights that you get from everybody end up being the
Speaker:best copywriting and marketing material that you could ever ever ask
Speaker:for. It is like straight up a playbook for how to
Speaker:sell things and what to sell them.
Speaker:So, so anyway,
Speaker:fire builders.io,
Speaker:that is the website,
Speaker:Fire builders.io.
Speaker:Okay. We're going to make sure.
Speaker:So at the bottom third,
Speaker:so people don't call me and say,
Speaker:well, how do we give you a minute?
Speaker:We're going to put it down there.
Speaker:Okay. Give me a minute.
Speaker:So let's talk about fire builders live and then,
Speaker:cause that is an awesome show.
Speaker:I was on it and it was awesome before I got
Speaker:there. Hopefully I didn't break it and now it's even bigger.
Speaker:But tell me all about it.
Speaker:How did you get started?
Speaker:What's that about?
Speaker:I'll tell ya so,
Speaker:well, how do you feel when you host these things?
Speaker:What, what,
Speaker:how many shows do you think you've done?
Speaker:Oh, we're over 120 episodes,
Speaker:right. About now at this particular moment.
Speaker:Yeah. Do you,
Speaker:do you feel like you would just,
Speaker:you would,
Speaker:you could do this for the rest of your life.
Speaker:Like this is something that you just get really excited about.
Speaker:Yeah. Yeah.
Speaker:You know,
Speaker:it's like,
Speaker:I can't wait to see where it goes and we can
Speaker:open our studios again and bring people in again and see
Speaker:how we do in front of the live audience.
Speaker:I'm always looking for new platforms,
Speaker:blah, blah,
Speaker:blah, blah,
Speaker:blah. So yeah,
Speaker:I totally do.
Speaker:And I mean,
Speaker:and I mean the,
Speaker:a like the interview process too,
Speaker:like the way that you're able to sit down with people
Speaker:and just like dig into some cool,
Speaker:right. It's a cool feeling.
Speaker:It really is.
Speaker:It's turns out that's what I've been doing my entire life.
Speaker:I just didn't realize that it was the S the exact
Speaker:same skills that I was learning.
Speaker:And all of these,
Speaker:all of these traumatic events that would happen getting shipwrecked over
Speaker:and France.
Speaker:Right. We got that trip in India.
Speaker:We got avalanched in to this little Buddhist monastery town called
Speaker:Causa for two and a half weeks.
Speaker:Like all of these things.
Speaker:Yeah. All of these things that happen to you,
Speaker:you end up,
Speaker:you end up developing a conversational skill.
Speaker:And that has helped me big time on the show.
Speaker:I feel like if I didn't have any of that,
Speaker:and I tried to create a podcast,
Speaker:I'd struggle hardcore.
Speaker:And I did struggle at the very beginning,
Speaker:you know,
Speaker:you know,
Speaker:like, yeah,
Speaker:I do the show or I did it six days a
Speaker:week live at the same time every day with six different
Speaker:guests to do that.
Speaker:And I did that consistently since April of last year.
Speaker:And so it's like,
Speaker:it's, I tell you,
Speaker:it's helped me immerse myself in this world and get good
Speaker:at being a good host and controlling the conversation and letting
Speaker:guests kind of wander off and say something that they think
Speaker:is important,
Speaker:but then looping them back to the nucleus of our conversation
Speaker:and actively listening.
Speaker:Yeah, exactly.
Speaker:Like there's a,
Speaker:there's an art to it.
Speaker:And, and it's helped me get a little bit better at
Speaker:that. And,
Speaker:and great,
Speaker:you know,
Speaker:I'm very grateful that I've just been able to meet so
Speaker:many really interesting people,
Speaker:yourself included.
Speaker:It's just been fantastic.
Speaker:Oh yeah.
Speaker:You and Elvis are stuck with me now.
Speaker:You guys are family and then you guys are family,
Speaker:that's it?
Speaker:So what's your show about who's your guests?
Speaker:You know,
Speaker:let's talk about that.
Speaker:So fire builders live,
Speaker:I take big ideas,
Speaker:break them down into small steps.
Speaker:So every guest that comes on,
Speaker:we take their,
Speaker:the whole,
Speaker:the whole learning process,
Speaker:whatever it is they teach,
Speaker:or they do,
Speaker:or they live by example,
Speaker:whatever that is.
Speaker:And we distill it into first principles,
Speaker:which is a,
Speaker:just a fancy old engineering term for distilling it down into
Speaker:its essence.
Speaker:And then focusing on one particular thing.
Speaker:So every guest comes on and we talk about,
Speaker:Hey, what's the one thing that you need to know to
Speaker:do X or another way that I frame it with some
Speaker:people is if you wanted to teach an eight year old
Speaker:kid, that,
Speaker:where would you start?
Speaker:And that just gives people a singular concept to focus on.
Speaker:So they can take that away from the show and actually
Speaker:apply it to their own life.
Speaker:And so,
Speaker:yeah, so I,
Speaker:I mean,
Speaker:I tell you I've had guests,
Speaker:I've had guests like VH1 hosts,
Speaker:MIT professors,
Speaker:national geographic documentarians.
Speaker:I had the mayor of key West on a few months
Speaker:ago, famous singers songwriters.
Speaker:I had to bring Bruce Springsteen's and Aretha Franklin's basis.
Speaker:Frank Centeno on.
Speaker:Well, I just,
Speaker:just like all kinds of really interesting people from all around
Speaker:the world that have something to,
Speaker:to teach people and are,
Speaker:are excited about life.
Speaker:And when you,
Speaker:when you hear them,
Speaker:when you see them,
Speaker:you can't help but be infected with their enthusiasm.
Speaker:So that's,
Speaker:that's what I like about it.
Speaker:So you said you were doing six days a week,
Speaker:are you no longer doing six days a week?
Speaker:Well, I backed off to human levels now,
Speaker:so I'm doing that stuff.
Speaker:So, yeah,
Speaker:so almost 200 episodes,
Speaker:a six days a week.
Speaker:And, and instead,
Speaker:it's going to be two days a week and that's going
Speaker:to give me a little bit more time to do some
Speaker:marketing and focus more on the software instead of the show
Speaker:all the time And hang out with Elvis.
Speaker:Let me,
Speaker:let's just be honest.
Speaker:You're going to hang out with Elvis.
Speaker:We're going to hang out anyway.
Speaker:You know,
Speaker:and he's rough man.
Speaker:Like he,
Speaker:he, he's a crazy guy.
Speaker:Sometimes I don't even feel like I can keep up with
Speaker:that rooster.
Speaker:So now that you've had your experience with building your software
Speaker:and, and getting all into that,
Speaker:are you planning on doing other type softwares?
Speaker:Are you,
Speaker:are you looking at other projects down the road?
Speaker:I mean,
Speaker:have you got the bug now?
Speaker:I'm a programmer.
Speaker:So I know what that's like.
Speaker:So have you got the bug now?
Speaker:You're going,
Speaker:okay. Yeah,
Speaker:we can automate this.
Speaker:We can do that.
Speaker:Are you going through that right now?
Speaker:Well, I,
Speaker:I am.
Speaker:I feel like I'm always going through that and like,
Speaker:I have a very super secret,
Speaker:but incredibly promising thing going on.
Speaker:And the West and these days,
Speaker:something new,
Speaker:never seen it before done.
Speaker:I know people say that all the time,
Speaker:but it's the truth and this case,
Speaker:and I've been doing small-scale tests for the last like month
Speaker:or so to try and understand better the user behavior.
Speaker:And once I really get a handle on that,
Speaker:then, then the step,
Speaker:then the how to monetize it.
Speaker:Like, I know how to monetize it,
Speaker:but like the best way to monetize it.
Speaker:So that's,
Speaker:that's an exciting thing.
Speaker:And that has to do with a bunch of automations and
Speaker:stuff. That's pretty hands-off as well.
Speaker:So I got some cool things in the works.
Speaker:He got some cool things and it works.
Speaker:And then the people that are out there they're going well,
Speaker:I'm not techie.
Speaker:And I don't know what he's talking about.
Speaker:Yeah, but you use Facebook,
Speaker:man. You go on Instagram and guess who did,
Speaker:who did all that?
Speaker:All this techie people y'all get to enjoy the other side
Speaker:of it.
Speaker:But somebody like Josh has to build it first.
Speaker:Can you imagine if we didn't have Facebook where we'd be
Speaker:right now,
Speaker:especially during something like COVID I got a couple of questions.
Speaker:I know I got to get you out of the hot
Speaker:seat because you're a busy,
Speaker:busy guy.
Speaker:But one question I've got is I know you're down in
Speaker:Florida. Are you still getting out in the water?
Speaker:Are you still having that time?
Speaker:Yup. Yup.
Speaker:And open invite,
Speaker:by the way,
Speaker:whenever you want to come down,
Speaker:we got,
Speaker:we got boats down here and we'll get you out on
Speaker:the water.
Speaker:There's an,
Speaker:a beautiful sandbar,
Speaker:right? We just beached the boat right there on the sandbar,
Speaker:hang out,
Speaker:drink a couple beers,
Speaker:whatever, you know,
Speaker:whatever we,
Speaker:whatever we want to do out there.
Speaker:Okay. So the show is over by.
Speaker:No, I'm kidding.
Speaker:And then this is going to sound kind of strange,
Speaker:but I'm going to throw you into the deep end as
Speaker:they like to say,
Speaker:you know,
Speaker:let's go back way back and talk to Joshua when he
Speaker:was 10,
Speaker:when you were a 10,
Speaker:what did you want to be when you grew up?
Speaker:All I did was draw Garfield.
Speaker:The cat.
Speaker:That's all I did when I was 10.
Speaker:Yeah. I got so good at drawing Garfield in any way,
Speaker:shape or form like anything.
Speaker:So I was convinced that I was going to be an
Speaker:illustrator, some kind of cartoonist or something like that,
Speaker:which honestly is really kind of is.
Speaker:I mean,
Speaker:some of the best guys,
Speaker:they tell a story in three frames,
Speaker:right? It takes skill to be able to do that.
Speaker:And that's kinda what I'm trying to do,
Speaker:but just in a software sense.
Speaker:Well, man,
Speaker:you are awesome.
Speaker:You're amazing.
Speaker:You know,
Speaker:I'm a super and I got to have you come back
Speaker:on the show.
Speaker:I want to know what's coming up next.
Speaker:I'm coming to Florida and hitting that sand beach.
Speaker:I'm telling you,
Speaker:I just want to do some fishing men and women fishing
Speaker:person. I want to thank you for coming on.
Speaker:I want to thank you for hanging out and being a
Speaker:part of our virtual family.
Speaker:Cause you stuck with me now.
Speaker:You and I will.
Speaker:Oh man.
Speaker:Well Elvis' and I are seriously honored digo.
Speaker:This has been great.
Speaker:I really appreciate it.
Speaker:And I love the show.
Speaker:You're doing a fantastic job with it.
Speaker:Seriously. It's impressive.
Speaker:I feel like I learned something from you every time that
Speaker:we, that we see Elvis agrees.
Speaker:Like that's my biggest fan.
Speaker:Seriously. So thank you again for having me.
Speaker:This has been great.
Speaker:Thank you for being on,
Speaker:okay. You guys know how we do this.
Speaker:This is how we do it.
Speaker:We bring experts on,
Speaker:they sit down and share a bit of their story.
Speaker:A little bit of their journey,
Speaker:you know,
Speaker:just enough to wet your beak is my mother used to
Speaker:say, well,
Speaker:this is where you can see how you can grow.
Speaker:So if you're sitting at home going,
Speaker:I want to own my own business,
Speaker:but I don't think it's the right time.
Speaker:Or if you're sitting home because of everything that's going on
Speaker:in the world.
Speaker:And it,
Speaker:wasn't your choice to sit at home.
Speaker:You got the time.
Speaker:Now's the time to get out there and virtually get out
Speaker:or get out in your neighborhood and start doing something new,
Speaker:starting being an adventure you need help.
Speaker:Josh just told you about fire builders.
Speaker:You know,
Speaker:Expert Talk is here.
Speaker:We're going to do this thing for now.
Speaker:I'm going to thank you for coming and watching the show.
Speaker:I'm going to hope you come back next time and watch
Speaker:it again.
Speaker:And as always I'm Tega and I'll talk to you next