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7 Hard Truths About Running a Successful Coaching Business
Episode 4616th December 2024 • The Abundant Coach • Lauren Brollier Newton
00:00:00 00:29:02

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Welcome back to The Abundant Coach! Today’s episode is all about the unspoken realities of building a successful coaching business. Host Lauren Brollier Newton shares seven hard truths that every coach needs to understand, based on her experience of growing a seven-figure coaching business.

If you’ve ever struggled with rejection, time management, or the emotional ups and downs of entrepreneurship, this episode will be a game-changer. Lauren reveals what it really takes to build a thriving business while maintaining your passion for coaching. From reframing failure to mastering your calendar, these lessons will help you create not just a successful business, but a life you truly love.

Key Takeaways

  • Becoming an entrepreneur is essential to scaling your coaching business and maximizing your impact.
  • Loneliness is natural in the early stages but can be mitigated by joining supportive communities and networks.
  • The greatest rewards in coaching come from taking bold, calculated risks.
  • Failure is feedback that provides valuable lessons for growth and improvement.
  • Effective time management is critical for maintaining focus and achieving your goals.
  • Financial planning is essential; not every dollar you earn will be take-home income.
  • Rejection isn’t personal—stay focused on the yes’s and keep showing up.

Ready to build a thriving, successful coaching business? 

Join The Life Coach Accelerator, a free 5-day challenge hosted by Lauren Brollier Newton. This challenge is designed to help aspiring and experienced coaches take their careers to the next level.

Discover how to:

  • Identify your unique calling and the clients you’re meant to serve.
  • Take the most important steps toward building a sustainable and successful business.
  • Overcome common challenges, attract clients, and charge what you’re worth.

Don’t wait to create the business and life you’ve been dreaming of. 

Sign up for The Life Coach Accelerator today. Your successful coaching business starts here!

Transcripts

00;00;03;23 - 00;00;31;29

Lauren Brollier Newton

Welcome to the abundant coach. I'm your host, Lauren Brollier Newton. This is a weekly podcast about creating full spectrum success with a thriving coaching business, while making a profound difference in the world. Each week, you'll discover insights, strategies, and inspiration to help you attract your ideal clients. Facilitate real transformation in their lives, and grow your coaching business while living your purpose with true freedom and fulfillment.

00;00;32;02 - 00;00;54;10

Lauren Brollier Newton

Welcome back to The Abundant Coach. I'm super thrilled to be with you as always. And today we're going to talk about seven Hard Truths about running a successful coaching business and what a hard truths mean. Okay, so I was pondering talking about this is like unspoken, legit things that occur when you're running a coaching business but nobody talks about.

00;00;54;10 - 00;01;10;06

Lauren Brollier Newton

And then when you discover it, it's like, well, that's a hard truth. I wish someone would have told me that beforehand. So we're going to go there today. I want to start like I often do, with a quote. I love this quote. A winner is just a loser who tried one more time. And that's by George M Moore Jr.

00;01;10;10 - 00;01;39;03

Lauren Brollier Newton

I love that there's so a brave thinking is do we don't. We wouldn't really use the words winners and losers energetically. It's just not an expansive feeling. But when you think about what George is saying here, a winner is just a loser who tried one more time. It's so sums up running a business, because ultimately you're going to see that one of the hard truths we talk about lots of these hard truths, actually, that we talk about have to do with how many times in the course of running your own business, you're going to have to pick yourself back up.

00;01;39;06 - 00;01;54;09

Lauren Brollier Newton

So we'll come back to that quote. I'm going to break down the seven hard truths. And you know that these episodes where it's just me and you chatting, are about 30 minutes long and I got seven truths. So if I'm doing my math right, I have about four minutes to talk about each of these hard truths. So let's just dive right in here.

00;01;54;12 - 00;02;22;29

Lauren Brollier Newton

Hard truth number one, entrepreneur is your number one hat that you're wearing. And I think for many people who become coaches because they have a heart for helping people, a spiritual longing to do this work in the world, a calling. This can be a hard truth if you don't know it beforehand that you are actually going to be required to fall in love with the vehicle that gets you the impact that you've been dreaming of.

00;02;23;01 - 00;02;40;21

Lauren Brollier Newton

Being an entrepreneur is actually what you're signing up for when you become a coach, and a lot of people don't know that beforehand. Don't let that scare you, though, because my invitation to you is like, let's say you want to try. I love to travel. My husband and I love to travel. We're really like we live in the United States.

00;02;40;21 - 00;02;57;02

Lauren Brollier Newton

I know many of you who listener all around the world, but we live in the United States, so we love to travel to different places that we've never been to before and explore. But we also love to road trip and, you know, like landmass wise, the United States is a huge place. You could live a whole lifetime and never get to all the places that you want to go and explore.

00;02;57;02 - 00;03;13;25

Lauren Brollier Newton

And so we love road trips too. So recently he and I have been talking about our next car. Right now we have a Toyota Highlander. It's beautiful. It's the Platinum Edition. It's got like the lovely leather and the trim and all the all the things that you don't need, but you would want, like the seat heaters and the seat coolers and the steering wheel heater.

00;03;13;27 - 00;03;31;15

Lauren Brollier Newton

And now we have a baby. So we're talking about what vehicle would we love as our family grows and as we go on these road trips, we love to go on. What does this have to do with you? And being an entrepreneur? My husband and I aren't necessarily in love with the vehicle. We're not like, oh, I'm so excited about the vehicle.

00;03;31;15 - 00;03;45;23

Lauren Brollier Newton

I mean, yes, I love the features in this and that, but ultimately we're excited about the road trip, right? And the car is the vehicle that takes you in a comfortable and efficient and easy way to where you're wanting to go. Seem like with airplane travel, you're not like, oh, I'm so excited to get on the airplane. The airplane is cool.

00;03;46;00 - 00;04;03;13

Lauren Brollier Newton

I like that I get the little pretzels or peanuts. I like that I get have a drink or whatever, but ultimately I'm getting to my destination. So I invite you to think about the hard truth of actually my number one hat I'm wearing is being an entrepreneur is to think about that in the way that it's bringing you.

00;04;03;13 - 00;04;21;20

Lauren Brollier Newton

It's the vehicle that takes you to the type of impact you'd like to have. Because one of the things that I can promise you is if you don't embrace this part of it, you're not going to have a very big impact. Now, let me paint the barn door red on this, because I ran my own coaching business for years and now I'm here, am I here?

00;04;21;20 - 00;04;42;21

Lauren Brollier Newton

I am at Brave Thinking Institute, and I am what we call the Director of Coach Certification here. I also serve as the acting Chief Program officer for this division. And so I have my executive hat on as well. And I can tell you that this entrepreneur hat didn't leave me when I became part of the institute. This entrepreneur hat I use more than ever.

00;04;42;22 - 00;05;05;05

Lauren Brollier Newton

How can we bring better material? How can we bring better development? How can we smooth out our systems? How could we make decisions in a way that affects more people in a positive way? This entrepreneur hat doesn't go away. I want to be very clear about this. Whether you run your own coaching business or let's say that you get hired to work for a company as the coach, I promise you that this hat will still be there.

00;05;05;08 - 00;05;30;04

Lauren Brollier Newton

This entrepreneurial of hat of getting creative, using more systems, marketing, doing all the things that help people know about you so that you can serve them and impact their lives. So the hard truth, number one, is your entrepreneur hat is your number one hat, meaning fall in love with the vehicle, which is being an entrepreneur, being a business owner that helps you impact more people.

00;05;30;06 - 00;05;57;18

Lauren Brollier Newton

Number two, hard truth about running a successful coaching business is at first, it can feel really lonely. And I want you to know that up front. For many of you, you will go from a W2 job, a job where you're around a lot of people and you're working on a bigger team to being a solopreneur. I remember when I very, very first got certified as a coach.

00;05;57;18 - 00;06;18;18

Lauren Brollier Newton

Now the great news is when you do get a certification or, become part of a community like asset Brave Thinking Institute or wherever you choose to go in and get your training. The great news is baked into the cake. There's usually an aspect of community. So for me, I was grateful because I had twice a week calls and I had all this training and I had a built in community, so it was definitely less lonely.

00;06;18;20 - 00;06;44;17

Lauren Brollier Newton

And still it was jarring because I was a teacher and and when I quit that, I was actually the literacy coach for my school. And I had this little, oh my gosh, this is so crazy. So I had this little tiny office. It was really meant to be a closet or like a workroom, but they turned it into an office because they were out of space, to the point where one time we took a picture of me sitting in the office with a sad face and sent it to the superintendent to show him, like I'm in a closet.

00;06;44;19 - 00;07;06;15

Lauren Brollier Newton

But I worked in this little closet. The great news is, in this little closet, there was, a revolving door of kids coming into my class to this little closet of a classroom, and the principal walking in and parents coming in to see me and teachers walking. And it was busy all day long. And I remember very starkly when I first started coaching, I was living in my parents basement.

00;07;06;15 - 00;07;23;11

Lauren Brollier Newton

You've all heard that story. My parents are, like, not thrilled about every time I say that or tell that story, it's like, we sound like we just shut down the basement. But I always tell the mom that I'm very grateful. I'm thankful for the space that you gave me. I'm thankful that I had something that many people don't have, and that's a place to fall back on.

00;07;23;13 - 00;07;44;24

Lauren Brollier Newton

ad pink shag carpet from like:

00;07;44;24 - 00;08;08;25

Lauren Brollier Newton

Now, being in this pink shag carpet basement by myself with my two cats. Yes. Very sad. And starting my coaching business. And I wasn't expecting. And this is why it's a hard truth is, I wasn't expecting to feel that stark difference because I'm in coaching to help people. But at the level of fact, I only had a couple clients at that point, so it's not like I was with my coaching clients all the time.

00;08;08;27 - 00;08;30;28

Lauren Brollier Newton

And so I want to prepare you that as you build your successful coaching business, sometimes it can feel lonely. That doesn't mean that we just let ourselves feel lonely. Like I mentioned, I made sure I showed up for every call. Everything that my Brave Thinking Institute community offered me. I was there, I was at in-person events, whatever I was invited to, I was there, and I built friendships with other coaches who were doing the same thing.

00;08;31;01 - 00;08;50;07

Lauren Brollier Newton

Second thing is that I also made sure that I did other things that got me out in the community, like networking and meeting people, other business owners, even if they weren't coaches, they're entrepreneurs. They know what the life feels like. And so I'm not saying that that hard truth is like you're just going to be lonely. There's things you can do to solve it, but I don't want you to be surprised when that occurs.

00;08;50;10 - 00;09;20;20

Lauren Brollier Newton

Okay? So number one, entrepreneur is your number one hat. That's a hard truth for many coaches. Number two, it can be really lonely at first. Number three. And this is really important. You are going to become an entrepreneur. You're going to be running a coaching business. And the reason entrepreneurs, at least in the United States. But I think across the world we can look at examples of entrepreneurs have the biggest rewards you can go from school teacher to millionaire.

00;09;20;23 - 00;09;57;27

Lauren Brollier Newton

n my parents basement to this:

00;09;57;29 - 00;10;21;15

Lauren Brollier Newton

someone who, like me as a teacher, didn't do before. I have much bigger reward financially now because I was willing to take the entrepreneurial journey. And so I think a lot of people don't realize, like, I just think not just coaches, but like a lot of people just in the general public, I hear them talking about entrepreneurs and the types of tax breaks they get and things like that.

00;10;21;18 - 00;10;45;23

Lauren Brollier Newton

And I think there's just a lack of understanding sometimes of how much freaking risk and how much blood, sweat and tears and how much you try and try and try again in owning your own business in a way that just, frankly, the person who's not paying the taxes, the payroll, the expenses, the toil, the getting up in the middle of the night to practice for a speaking engagement can never understand.

00;10;45;25 - 00;11;03;24

Lauren Brollier Newton

And so when you're getting into this, I think it's very important to realize you will have the biggest rewards. There is no cap on the income that a coach can make. You also have to realize that you have to be willing to take risks, because that's why you get rewarded so deeply, because you're willing to do something that most people on the planet are not willing to do.

00;11;03;27 - 00;11;22;08

Lauren Brollier Newton

Put yourself out there, answer a call, do the do. All right, so that's number three. Is that the biggest risks and biggest rewards come because you have to take the biggest risks as an entrepreneur. That's why there's really no cap on the income. It's not just the model itself. It's that you're going to have to put yourself out there and take risks and do things that most people aren't willing to do.

00;11;22;10 - 00;11;45;15

Lauren Brollier Newton

But the greatness is when you're willing to do that, and you don't have to do it overnight. But when you're willing to do that, you stretch yourself into a type of lifestyle you could never even imagine. This is totally off topic. It's so far off topic, but I'm going to share it with you because it just shows you the type of things that you can do when you put yourself out there.

00;11;45;15 - 00;12;05;23

Lauren Brollier Newton

So I start this. I'm living in my parents basement. I'm taking risks. I'm putting myself out there. I'm living in a basement. So I put a screen behind me so people can tell that I'm living in the pink shag carpet room. Okay, I put myself out there networking and I'm doing all sorts of things to stretch myself. And over time I become rewarded financially for that.

00;12;05;25 - 00;12;24;23

Lauren Brollier Newton

I really now am in a position, and I'm not saying this to impress you about me. I want to be very, very clear about this. I'm trying to show you what it can look like for you when you put yourself in this position, is that I have come to the spot now where I could really. The world is my oyster.

00;12;24;25 - 00;12;51;03

Lauren Brollier Newton

I can likely create anything that I want to create one, because I have the principles that I was gifted with by doing my training at Brave Thinking Institute. Now being part of this esteemed faculty in this institute, yes, but the world is also my oyster because I took all those risks. Why did Matt Boggs and Mary Morrissey, the founders of the Coach Certification Division, hand me the opportunity to bring this podcast to you and to write curriculum and to do things in this institute.

00;12;51;03 - 00;13;11;19

Lauren Brollier Newton

Why did they hand it to me? Because I logged the miles I put in the work. I took the risks. I put myself out there. I took the six years of running my own business. I took all the training. You see what I'm saying? It's like nobody's handed this to me. It wasn't like I just, you know, woke up and had a silver spoon in my mouth or something.

00;13;11;19 - 00;13;33;00

Lauren Brollier Newton

It's like, no, I did the do I lived the principles, I worked the system. I, put myself out there, I took the risks. And that's why I have all the opportunities that I have now. So it's a combination of wonderful mentors and the willingness to do something with that mentorship. Because, listen, I'm not the only coach who has this training.

00;13;33;03 - 00;13;49;25

Lauren Brollier Newton

Any any of our coaches can create this level of success. Why more coaches don't. And I'm not just talking about brain thinking. Institute coaches I'm talking about across the planet is because you do have to take risks and that's why you have the biggest rewards, and that's why you can be put in these positions when you're willing to do that.

00;13;49;29 - 00;14;15;07

Lauren Brollier Newton

All right. So hard truth number four. The way you relate to failure will mean everything to the success that you have or don't have in this business. One of the things that we learn at Brave Thinking Institute is that Thomas Edison is responsible for bringing the whole power grid that lit up New York City for the first time.

00;14;15;07 - 00;14;36;05

Lauren Brollier Newton

He creates the incandescent bulb and is able to create this grid that lights up a whole city. And when Edison was in that, in that New York City phase of life, a journalist asked him, how did you endure so many failures? Because it was documented that he had something like 10,000 failures in just trying to create the incandescent bulb.

00;14;36;07 - 00;15;00;29

Lauren Brollier Newton

And Edison said, I didn't fail, I never failed. No, you've got it wrong. I just found 10,000 ways it didn't work. In other words, Edison was taking all the failure and using it as feedback to make tweaks to what would eventually become lighting up all of New York City. And so as an entrepreneur, as a coach, in our case, a brave thinking institute coach.

00;15;00;29 - 00;15;21;16

Lauren Brollier Newton

But many of you are in different modalities all across the planet. The way that you relate to failure is going to make or break you. The longevity of this work comes from the willingness to look at failure as no, I just found the way it didn't work, and that led me to the way that it does work. No one shows up for your webinar.

00;15;21;19 - 00;15;42;25

Lauren Brollier Newton

That's a failure. That's feedback. Okay, so no one showed up. What step could I take to get people to show up? Could I make an easier registration process? Maybe it's more reminder emails, maybe it's personal phone calls. Maybe I didn't invite enough people in the first place and only one person registered. It isn't failure, it's feedback. It's literally just no one showed up.

00;15;42;25 - 00;15;59;25

Lauren Brollier Newton

That's feedback. That's a way for me to then say, okay, how do I get people to show up? If you keep looking at it like nobody showed up, I'm a failure. Blah. This means something about me and my business. You will have a very short shelf life in this industry in any entrepreneurial endeavor. Honestly, that was number four.

00;15;59;27 - 00;16;18;27

Lauren Brollier Newton

So we're on seven hard truths about running a successful coaching business. Let's recap. Number one entrepreneurs are number one hat number two, it's loneliest first. Number three, you get the biggest rewards because you have to be willing to take the biggest risk. And number four, the way you relate to failure will mean everything. All right. Let's get to number five.

00;16;19;00 - 00;16;46;01

Lauren Brollier Newton

Number five hard truth. Your calendar skills are going to matter a lot more than you think. Your ability to work with your calendar in a way that serves your vision and serves your business is going to mean so much more than you think it will mean. One of the number one things we see at Braves Thinking Institute with our coaches at first, is just not knowing how to manage their time, not knowing what value to put on different things.

00;16;46;01 - 00;17;13;06

Lauren Brollier Newton

And so we're constantly sending them to different trainings and doing things that support them, being able to learn how to focus their time. Because when they first come in to get certified, that is a skill that most new coaches don't have. We have a wonderful program in the institute called elevate. It is a program that happens. Our coach, our coaches come and get certified, and if they love continued business building support, we have a program available called elevate.

00;17;13;08 - 00;17;33;15

Lauren Brollier Newton

And it's literally meant to elevate their business to the next level. And one of the things we do in these one day intensives, we have for our coaches is we help them make a 90 day plan of action, and that 90 day plan of action is between now and the next, elevate intensive so that you've got 90 days to work on the thing that you say you're going to work on.

00;17;33;17 - 00;18;02;06

Lauren Brollier Newton

One of the things we do during the intensive is we work on not just saying, okay, here's the plan, but actually getting that plan into the calendar. And I can tell you that that is one of the most self-limiting, belief inducing, paradigm rising activity is resistance. Inducing activities is the calendar. And it's interesting. And we bring our coaches in for a great landing, and then they feel really confident about the calendar by the time they leave.

00;18;02;12 - 00;18;24;29

Lauren Brollier Newton

But it's interesting to see how many paradigms and limiting beliefs and, and resistance comes up around using a calendar. They're like, I don't want to feel pigeonholed. And this feels constrictive and this and what we teach about the calendar, just in a quick summary, is we show them the calendar is actually a tool to put the life that you want to live on paper.

00;18;25;01 - 00;18;45;17

Lauren Brollier Newton

Nobody's forcing you to do any actions. Nobody's making you do your calendar in a certain way. This is your opportunity to design a life that you love with the actions you're committing to take on paper. Our founder, Mary Morrissey, always says the calendar is the number one transformation tool that you have. Because if you want to know what you're committed to, just look at your calendar.

00;18;45;20 - 00;19;09;16

Lauren Brollier Newton

That's what you've been committed to up until now. And if your calendar is filled with things that don't serve your business, you actually have full right and permission to move your calendar around until it serves your dreams. And so your calendar is going to become way more important than you might ever think it was going to be. When you're an entrepreneur and you get to make any decision you want, the distraction, the delay, the lack of focus that's going to break you.

00;19;09;18 - 00;19;26;16

Lauren Brollier Newton

But if you use a structure that we call a calendar, it can make you. And so I want to make sure that for any of you who are listening to this podcast or any of our other podcasts, you're like, I want more of that. Just know that you can come do anything you'd love with Brave Thinking as a tool, we have all kind of cool, deeper trainings on these things.

00;19;26;23 - 00;19;48;21

Lauren Brollier Newton

You know, I lay it all out there in the podcast in the time that we have, and you're always invited to take it deeper, if that's what you would love. So the calendar way more important, work on those skills. It's way more important than you might think it is. All right. Hard truth number six. So this might seem obvious to some of you, but you would be surprised how many coaches don't realize this.

00;19;48;23 - 00;20;20;25

Lauren Brollier Newton

You don't get to keep every dollar you bring into your coaching business. I don't care what kind of coaching you do, what kind of modality, where you got certified. If you bring in 100,000 gross, that's not your actual take home. So if you bring in 100,000 gross income, then you have to pay taxes on that. First and foremost, I think that's pretty true in most countries that there's going to be some level of tax for most people in the United States, you're going to pay like 20 to 30% just to the federal government, then to your state.

00;20;20;27 - 00;20;42;23

Lauren Brollier Newton

So let's think about that, right. Not you're not going to pay 20 or 30% on gross. You're going to pay that based on the expenses. Write your office paper or your, laptop, your zoom account. All those different things that you pay for are part of your expenses. So I really love a method of accounting called profit. First, there's a book about it.

00;20;42;23 - 00;21;06;18

Lauren Brollier Newton

I can do a podcast about it. Maybe I can get, Michael, who wrote the book. I think his name is Michael. I'm looking back because I'm looking on my bookshelf, but any we can get him to come on the podcast and talk more about it. But it's a method of taking your profit first and making sure that you're paying your expenses, paying yourself, having taxes in mind, having profit in mind because you don't get to keep every dollar.

00;21;06;20 - 00;21;25;00

Lauren Brollier Newton

So as you're visioning for the income that you would love, if you would love $100,000 take home, then as a beginning coach, I would probably say that you want to envision that you're bringing in, I don't know, 125 or 150,000. So just something to be aware of. I know for many of you that I've had businesses before, it's obvious.

00;21;25;07 - 00;21;39;07

Lauren Brollier Newton

And for those of you who've been employees, of course you pay taxes, but it just kind of comes out of your paycheck. And sometimes it could be a shock when you become an entrepreneur or a coach running your own business, that you don't get to keep every dollar. Now, in the beginning, you're going to be the only employee.

00;21;39;07 - 00;22;02;27

Lauren Brollier Newton

You get to decide how the expenses are run and all of that stuff. So you're going to take home most of it, but just be aware that there's expenses and taxes and other things that are going to come into play. All right. Hard truth number seven I think this is a wonderful truth. I don't know that it's a hard truth, but I think the hard part is not realizing how many of these you're going to get in the beginning.

00;22;03;00 - 00;22;21;17

Lauren Brollier Newton

Part truth number seven is that you will get a lot of nos. No, I don't want you to be my coach. No, I don't want to come to your workshop. Nobody shows up. There's going to be a lot of no's upfront. And the great news is those no's our personal. So the hard truth is you're going to hear no more than you hear.

00;22;21;17 - 00;22;49;16

Lauren Brollier Newton

any entrepreneurial endeavor.:

00;22;49;18 - 00;23;11;02

Lauren Brollier Newton

ple see the ad. I'm okay with:

00;23;11;02 - 00;23;29;21

Lauren Brollier Newton

I want to make it available to you. I'm not going to stop making episodes because people say no. That's what the greatest coaches make peace with, is that there aren't going to be more than no's than yeses. Of course there are. It's a hard truth, because a lot of people don't know that going into it. So the knows are personal.

00;23;29;24 - 00;23;47;12

Lauren Brollier Newton

That's the other thing is, if someone says no, they don't want to get coached by you or no, they don't want to come to your workshop. It's not because they hate you, it's like, let's. Brown has a great quote where he says, rejection is a myth. It's not like someone says no to you. And then they reach out and they smack you like that's not it.

00;23;47;14 - 00;24;20;22

Lauren Brollier Newton

So it's important to know that you are going to hear more no's than yeses. It's a hard truth, and it's a truth that persists throughout, time. No matter how successful you get, you will hear more no's and yeses. Don't make that mean something about you. It isn't personal. I. Over the course of my business, I had, I have this I have the record of this so I could pull it up, but I served personally, like they enrolled in a program where I got to work with them personally, not just an online program where they watched videos from me, but like a really personal program.

00;24;20;24 - 00;24;48;03

Lauren Brollier Newton

I could probably say that I personally coached more than 300 people. I made the offer to coach with me to probably more than a thousand people. So you can see when I talk about having built a seven figure business using this brave Thinking Institute modality and the training that I received, that multi-millions of dollars came from hearing 70% no's and 30% yeses.

00;24;48;03 - 00;25;08;05

Lauren Brollier Newton

On a good day. So just know that there's nothing going wrong there. It's everything going right. And just know this. Also that those nos that you heard, you still impacted those for that person's life, even if it was, a small conversation or a workshop and they said no, you still got out there and you did the do.

00;25;08;07 - 00;25;31;02

Lauren Brollier Newton

So well done. So those are the seven hard truths about running a successful coaching business. But I want to I want to frame it up this way. Those hard truths are also the things that will become the most spiritual, the most meaningful, the most. Wow, I'm the person doing this. Like, let's go back to number one entrepreneurs, your number one hat.

00;25;31;08 - 00;25;52;11

Lauren Brollier Newton

I didn't expect that when I became a coach, but I'm so grateful for that now. I'm so thankful for that. It's what helps me help you on this podcast. It's why. It's why Matt and Mary trusted me to to carry on this division with their oversight, of course. But like, that's why they trust me to be the day to day decision maker of this division.

00;25;52;13 - 00;26;08;22

Lauren Brollier Newton

Because I put that hat on so many times because I have that experience. So when I say that these are hard truths, I want you to know that they're also the things that you're going to look back and say, thank God for those things. I'm grateful. It felt lonely at first because then I cherished every moment in this community.

00;26;08;22 - 00;26;36;05

Lauren Brollier Newton

ristian mystic, I think maybe:

00;26;36;10 - 00;27;01;22

Lauren Brollier Newton

And she teaches out of his book that he says, when the dark night comes upon you, all of us will have a dark knight of the soul, not if just one and you've probably had many dark nights already in your human journey. If you're listening to this podcast, because I don't think many 5 or 6 year old listen to this podcast, but by the time you're 20 or 20 5 or 30, you've probably already had a dark night of the soul by Saint John of the cross is when the dark night comes upon you.

00;27;01;24 - 00;27;31;05

Lauren Brollier Newton

You're going to try to fight it. You're going to try to resist it. But when you just surrender yourself to it, three things are will happen. You're going to feel relief that you're just embracing this is happening. You're going to feel release that now you actually get to face it and all that. But the third thing is really why I'm sharing this here is that he says, A very strange thing will happen is that you won't want it to end too soon, because you want everything it's come to teach you.

00;27;31;07 - 00;27;47;09

Lauren Brollier Newton

So I don't know that I ever had a super, super dark night in soul as an entrepreneur, but what I can tell you is that in the dark moments when I look back on them, I'm like, oh yeah, I want everything that came to teach you. You want everything. All of these hard truth come to teach you. You do.

00;27;47;09 - 00;28;02;12

Lauren Brollier Newton

I know that for sure. And you're going to look back and you're going to say, no, this challenge, I don't want it to end too soon, because I've just. The potency of everything that's come to teach me is so strong. So let's go back to our opening quote. A winner is just a loser who tried one more time.

00;28;02;15 - 00;28;18;12

Lauren Brollier Newton

This is really these hard truths are about just keep it, keep it on keeping on because you really do want everything it's come to teach you. Well, it's been a pleasure serving you, Lauren. Brilliant Newton for brave Thinking Institute and I will see you on the next episode.

00;28;18;14 - 00;28;49;19

Lauren Brollier Newton

Thanks for joining me this week on The Abundant Coach. Visit our website at Brave Thinking institute.com/coach Certification where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast so you'll never miss an episode. And while you're at it, if you loved the show, please rate and review to find out how to jump start your abundant coaching career and more about my journey to seven figure coach, check out our free.

00;28;49;19 - 00;28;57;05

Lauren Brollier Newton

Meant to Be a Life Coach quiz available at bti.com/coach quiz. I'll see you in the next episode.

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