If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time.

Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind).

This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule.

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Takeaways:

• To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy").
• Effective time management in podcasting requires precise scheduling for learning new tools or platforms.
• Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience).
• Being overwhelmed by podcasting tasks can be alleviated by understanding your available time.
• Use tools to track your productivity and identify what activities yield the best results.
• Avoid the hustle culture; prioritize your health and family while managing your podcasting goals.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

• schoolofpodcasting.com
• practicalprepping.info
• toggl.com
• Switchy in App Sumo
• Site Behaviour
• Motion AI Scheduling Tool
• Mouthy Broad Media
• Pod Page
• Timer
• FTC Fines
• Spanish Newspaper Had Inflated Numbers

Mentioned in this episode:

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Question of the Month

When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?

Question of the Month

Live Appearnaces - Where Will I Be

I'd love to meet you. I love speaking and hanging out at podcast events. Here is a link to a page that lists all of my appearances.

Where Will I Be?

Dave Jackson: 00:00:02

You know, if you want to be successful in podcasting, you got to do this, you got to do that, and then don't forget to do this and the hokey pokey and turn yourself around because, you know, that's what it's all about.

Dave Jackson: 00:00:11

And it seems a little overwhelming sometimes.

Dave Jackson: 00:00:14

And so one of the great things about doing a live show is people can ask me questions and doctor asks like, how do you guys handle all this stuff?

Dave Jackson: 00:00:23

And so today I'm going to remind you that when you say, all right, I'm going to start doing this or I'm going to add this, well, if you add something, that means you're subtracting something as well.

Dave Jackson: 00:00:35

Start the show.

Co-host: 00:00:36

The school of podcasting with Dave Jackson.

Dave Jackson: 00:00:42

Podcasting since: 2005

Dave Jackson: 00:00:49

Thanking you so much for tuning in.

Dave Jackson: 00:00:51

If you're new to the show, welcome aboard.

Dave Jackson: 00:00:53

We talk about planning, launching, growing, and if you want to, monetizing your podcast.

Dave Jackson: 00:00:59

And today we're going to talk about keeping your sanity, which is helpful when you're trying to do a podcast.

Dave Jackson: 00:01:04

My website, schoolofpodcasting.com use the coupon code listener when you sign up for either a monthly or yearly subscription and that comes with a 30 day money back guarantee.

Dave Jackson: 00:01:18

I'm doing my show.

Dave Jackson: 00:01:19

Ask the podcast coach and a regular, what would you call it?

Dave Jackson: 00:01:24

A regular audience member.

Dave Jackson: 00:01:25

She's almost always in the chat and she's very nice.

Dave Jackson: 00:01:28

She sends us super chats, which are nice.

Dave Jackson: 00:01:30

Doctor from Mouthy Broad Media said, hey, you and Jim both have full time jobs and yet you have multiple podcasts.

Dave Jackson: 00:01:41

How do you guys do that?

Dave Jackson: 00:01:43

And so I've talked in the past about time management a little bit and I kind of went back and looked and I was like, you know, I have new insights on this.

Dave Jackson: 00:01:54

And I'll be the first to say it is kind of duh, but it's not.

Dave Jackson: 00:02:00

Because what happens is when something new comes along, it engages us very much on an emotional level.

Dave Jackson: 00:02:12

Right?

Dave Jackson: 00:02:12

We are sitting here and we're like, ooh, this is that one thing I need.

Dave Jackson: 00:02:17

And if I do this and I have this tool, this is the missing piece.

Dave Jackson: 00:02:22

If I just had this, now I'm gonna get it and everything's going to be amazing.

Dave Jackson: 00:02:29

And we see other people and this could be everything from YouTube shorts to back in the day.

Dave Jackson: 00:02:36

Back in the day audiograms.

Dave Jackson: 00:02:39

Remember when audiograms came on, we're all like, oh, it's lines that blink.

Dave Jackson: 00:02:43

Yes, this is what my audience has been asking me, dave, I like your show, but can you give me lines that blink and jump around with your voice?

Dave Jackson: 00:02:54

And we said, yes, here are audiograms.

Dave Jackson: 00:02:57

And then we all did audiograms.

Dave Jackson: 00:02:59

And we went from looking like something different to looking like everyone else.

Dave Jackson: 00:03:03

Very much like, what is it?

Dave Jackson: 00:03:05

Cap, cut, or, you know, one of these short, you know, upload five hours of video and we will make 4.6 million shorts that you can use after you spend 10 hours figuring out the two that are usable.

Dave Jackson: 00:03:18

And we all look like everybody else.

Dave Jackson: 00:03:21

And so this is kind of a.

Dave Jackson: 00:03:24

Again, it's one of those words of wisdom that is so simple and yet we forget about it because we see something and we go, ooh, if you want to add something, you have to subtract something.

Dave Jackson: 00:03:40

I know.

Dave Jackson: 00:03:41

Wise words from Sage, Dave.

Dave Jackson: 00:03:44

What do you mean, old man?

Dave Jackson: 00:03:48

I mean, if I go, you know, I've always known that I should be doing more on LinkedIn.

Dave Jackson: 00:03:56

I should.

Dave Jackson: 00:03:56

I'm going to start doing more.

Dave Jackson: 00:03:58

I'm going to add LinkedIn to my marketing efforts.

Dave Jackson: 00:04:02

Sounds like a great idea.

Dave Jackson: 00:04:03

If you're a business and you're doing a podcast about your business, yeah, probably a good idea to go hang out where the other business people are.

Dave Jackson: 00:04:11

Although when I logged into LinkedIn, I was like, did I accidentally type in Facebook?

Dave Jackson: 00:04:19

But nonetheless, if I want to add LinkedIn to my marketing efforts, I have to subtract something if you're 100% busy.

Dave Jackson: 00:04:32

And so, yes, today we're kind of talking time management, but I want to hinge on this.

Dave Jackson: 00:04:40

To add something, you must subtract something.

Dave Jackson: 00:04:43

And so Dr.

Dave Jackson: 00:04:45

Was like, how do you guys find the time to do this?

Dave Jackson: 00:04:49

I have, I don't know, four or five 15 something podcasts.

Dave Jackson: 00:04:52

It's crazy, right?

Dave Jackson: 00:04:54

And it's a joke, but it's not a joke.

Dave Jackson: 00:04:57

I have no children, I have no pets, and I have no spouse.

Dave Jackson: 00:05:03

So I have a lot of free time.

Dave Jackson: 00:05:04

Probably more than you.

Dave Jackson: 00:05:06

If you have a minivan, four kids, soccer practice, and a spouse.

Dave Jackson: 00:05:10

And that's you live you, I live me, we're all happy, right?

Dave Jackson: 00:05:14

But that's true.

Dave Jackson: 00:05:15

I do have more time.

Dave Jackson: 00:05:16

But even with that, There are only 24 hours in a day.

Dave Jackson: 00:05:20

And I'm here to tell you a, we talked about this on the show.

Dave Jackson: 00:05:25

You're probably not as busy as you think.

Dave Jackson: 00:05:28

And I'll give you an example.

Dave Jackson: 00:05:31

There are days when I always record it Sunday, as I record this right now.

Dave Jackson: 00:05:36

And there are days when I get home from church, I eat lunch, I sit on my couch.

Dave Jackson: 00:05:43

And if I heaven, heaven help me.

Dave Jackson: 00:05:45

If I put my foot up on a footstool, I'm gone.

Dave Jackson: 00:05:48

I'm taking a nap, and I will wake up, turn on the TV to see how many points the Browns are losing by, and there will be a voice in my head that says, you should go do your podcast stuff.

Dave Jackson: 00:05:59

Because, you know, I haven't missed a Monday.

Dave Jackson: 00:06:02

And I'm like, no, no, I got it.

Dave Jackson: 00:06:04

I'm just going to watch one more series of this sports game or whatever and eventually I will get up to do it.

Dave Jackson: 00:06:11

And there's some principle that whatever time is left for you to do it, that's how much time it takes.

Dave Jackson: 00:06:20

It's actually called Parkinson's Law.

Dave Jackson: 00:06:23

And being a person in his middle aged, I don't want anything to do with the word Parkinson's.

Dave Jackson: 00:06:30

But the adage is work expands so as to fill the time which available for completion.

Dave Jackson: 00:06:37

So there are times when I don't take a nap involuntary, in many cases, when I just get up and I do it and it will still take me, let's say it takes me eight hours to do the podcast.

Dave Jackson: 00:06:50

But if I happen to fall on the couch and take an involuntary nap and I wake up and I'm like, oh, now I've only got five hours, oddly enough, I can still do the exact same job.

Dave Jackson: 00:07:01

I just saw the movie Saturday night about Saturday Night Live and there's a great quote, it says, we don't start the show because we're ready.

Dave Jackson: 00:07:11

e start the show because it's: 11:30

Dave Jackson: 00:07:13

And sometimes it's just, well, I've done as much research as I could.

Dave Jackson: 00:07:18

This is as good as I'm going to get.

Dave Jackson: 00:07:20

And this is what I give.

Dave Jackson: 00:07:21

So sometimes you do what you can with what you got where you are.

Dave Jackson: 00:07:25

So I say this as I record this and I look to my right, there is a football game on screen number two that I'm ignoring.

Dave Jackson: 00:07:33

But nonetheless, if I really wanted to focus right now, I would turn that off.

Dave Jackson: 00:07:39

So some tips on this.

Dave Jackson: 00:07:40

Number one, I have this football game on, but I'm not really watching it because I'm going to watch it later where I can fast forward.

Dave Jackson: 00:07:49

I use YouTube TV and I can just actually go in and just hit, skip, skip, skip, watch a play.

Dave Jackson: 00:07:56

Watch the guy fall down, he stands up, skip, skip, skip, watch.

Dave Jackson: 00:08:00

And I can buzz through a football game very, very quickly.

Dave Jackson: 00:08:03

And I think right now many different services have a button.

Dave Jackson: 00:08:08

It's like, watch the key plays.

Dave Jackson: 00:08:10

And I can watch a football game in about Five minutes.

Dave Jackson: 00:08:13

The other thing I have to realize, can I.

Dave Jackson: 00:08:17

I don't want to, like, poop all over sports, but in the end, it's billionaires with a team of millionaires, and no matter what you say or do, you have no effect on the outcome of the game.

Dave Jackson: 00:08:31

Now, on the bright side of sports, you don't know what's going to happen, and that's great storytelling, but in my case, I do.

Dave Jackson: 00:08:39

The Browns are going to lose.

Dave Jackson: 00:08:40

It's just kind of a thing they're really, really good at.

Dave Jackson: 00:08:42

So keep that in mind.

Dave Jackson: 00:08:44

If you're going to add something, you have to subtract something.

Dave Jackson: 00:08:47

So at Pod Page this week, my boss and I, Brendan, had said, you know, we should look into using LinkedIn a bit more for marketing.

Dave Jackson: 00:08:59

And so the first thing we did was we put it on the schedule.

Dave Jackson: 00:09:05

So when you add something again, what are you taking off?

Dave Jackson: 00:09:11

Or when you add something to the schedule, like, I don't know, LinkedIn, you also need to put down on the schedule time to learn this platform.

Dave Jackson: 00:09:23

So if you're like, hey, I'm going to stop using Audacity, I'm going to switch to Hindenburg.

Dave Jackson: 00:09:29

Okay, then put on the schedule time to learn Hindenburg, because otherwise, what's the point?

Dave Jackson: 00:09:37

And so right now.

Dave Jackson: 00:09:39

So let me stick with Brendan Brennan, and I went to this LinkedIn school from Josh somebody.

Dave Jackson: 00:09:46

I'll put a link in the show notes.

Dave Jackson: 00:09:47

It wasn't bad.

Dave Jackson: 00:09:49

Some really things I'll be talking about here in this show that apply to podcasting, that he applied it to LinkedIn, but I'm like, that's actually really true when it just comes to content creation.

Dave Jackson: 00:09:59

But we also put on the schedule, okay, here's when we're gonna learn it, and here's when we're gonna talk about it and how we can implement some of this stuff.

Dave Jackson: 00:10:08

So it's not enough to say, I'm going to do this.

Dave Jackson: 00:10:11

You have to put on the calendar.

Dave Jackson: 00:10:13

Here's where I'm going to learn how to do this.

Dave Jackson: 00:10:17

And then put on the calendar.

Dave Jackson: 00:10:18

Here is where I will do what I learned.

Dave Jackson: 00:10:21

Because so many times we go to podfest or Podcast Movement or some sort of summit and we learn a bunch of stuff and then we never put it into play.

Dave Jackson: 00:10:32

I just started using a tool called Site Behavior, and it's kind of a Google Analytics type of replacement.

Dave Jackson: 00:10:42

It also makes little videos.

Dave Jackson: 00:10:45

This is kind of creepy.

Dave Jackson: 00:10:46

Of people that come to your website.

Dave Jackson: 00:10:48

So if for some reason I'm not getting people to click on the follow button, I can see maybe they're confused.

Dave Jackson: 00:10:54

Maybe they don't understand what page to go to or whatever it is.

Dave Jackson: 00:10:57

And right now, it's on AppSumo for, I think, 49 bucks.

Dave Jackson: 00:11:00

But one of the things that kind of bummed me out about it is I sent a thing to their email, and I'm like, hey, actually, yeah, roll the jingle.

Dave Jackson: 00:11:07

And now it's time for a power rant.

Dave Jackson: 00:11:12

And this drives me nuts.

Dave Jackson: 00:11:13

I mean, this drives me 100% nuts.

Dave Jackson: 00:11:17

If I buy a software program and you do not have a video, said the teacher, that explains how to use this, I want to lovingly and caringly punch you in the face just a little, because, you know, this doesn't do me any good if I don't know how to use it.

Co-host: 00:11:39

Ugh.

Dave Jackson: 00:11:40

Finally, back to the show.

Dave Jackson: 00:11:43

So to add something, you have to subtract something.

Dave Jackson: 00:11:47

One more quick example that I'm going through, like, just a second ago.

Dave Jackson: 00:11:52

Mark Lawley and Crystal Lawley, they do practical prepping.

Dave Jackson: 00:11:55

Find it at practicalpreping.info no bunkers, no zombies.

Dave Jackson: 00:11:59

It's just about, you know, surviving things like hurricanes.

Dave Jackson: 00:12:03

And he, as you might imagine, has seen a surge in his Facebook group.

Dave Jackson: 00:12:07

I think he said he's over a hundred and something thousand now in his Facebook group, and his episodes are going up.

Dave Jackson: 00:12:14

But Mark uses this thing called motion.

Dave Jackson: 00:12:17

And of course, it has AI in it.

Dave Jackson: 00:12:19

But here's the thing that I was like, ooh, I can tie in more than one calendar.

Dave Jackson: 00:12:23

So I could tie in my pod page calendar and my school of podcasting calendar and all my tasks, et cetera, et cetera.

Dave Jackson: 00:12:30

So I said, hey, I think I'm gonna add this to help organize me.

Dave Jackson: 00:12:35

And I just went through the first day of, like, four little lessons, I guess you could say.

Dave Jackson: 00:12:41

But the first one took me 28 minutes.

Dave Jackson: 00:12:44

Okay, I got three more to go.

Dave Jackson: 00:12:46

And it doesn't do any good to buy software if you're not going to use it.

Dave Jackson: 00:12:50

So I put it on my calendar, which is now in motion.

Dave Jackson: 00:12:54

You know, learn motion.

Dave Jackson: 00:12:56

So otherwise you're just wasting your money.

Dave Jackson: 00:12:59

Now, one other thing I want to say about wasting your money is just because it's bright and shiny doesn't mean it's something that you need, because you're like, yep, Dave, totally agree.

Dave Jackson: 00:13:11

I bought this new thing, and now I'm going to put the time on the calendar to learn it.

Dave Jackson: 00:13:15

And then in the end, you don't use it because, well, it was bright and shiny.

Dave Jackson: 00:13:20

It wasn't really useful.

Dave Jackson: 00:13:21

But when I Looked at motion, I was like, okay, yeah, because I've used todoist in the past.

Dave Jackson: 00:13:26

But here's the other thing.

Dave Jackson: 00:13:28

There is no one way, like what works for you may not work for me.

Dave Jackson: 00:13:34

What works for Mark and Krista may not work for me.

Dave Jackson: 00:13:38

But I knew that.

Dave Jackson: 00:13:39

I'm a huge fan of todoist, but the one thing I needed to put on my todoist was look at todoist.

Dave Jackson: 00:13:47

Yeah, I know, sad.

Dave Jackson: 00:13:49

So I was like, you know, let's try this motion thing.

Dave Jackson: 00:13:51

It slices, it dices, it even juliennes.

Dave Jackson: 00:13:54

But nonetheless, I said, hey, I think I'm gonna add this to organizing my show.

Dave Jackson: 00:14:00

So what am I taking out?

Dave Jackson: 00:14:02

Well, probably exercise, which is bad.

Dave Jackson: 00:14:06

You know, maybe I'm gonna sleep is sometimes things that are bad, you don't want to do that.

Dave Jackson: 00:14:10

But I know I've made this point for nauseum now, but when you add something, you have to take something away.

Dave Jackson: 00:14:16

Otherwise you just burn out and end up crispy.

Dave Jackson: 00:14:19

Yeah, yeah, yeah, but I get it.

Dave Jackson: 00:14:22

You're going, but how do we know what to do?

Dave Jackson: 00:14:25

The old joke, 50% of my marketing is working.

Dave Jackson: 00:14:29

I just don't know which 50%.

Dave Jackson: 00:14:33

Well, I use a tool and if you haven't figured this out, I'm somewhat addicted to appsumo and I think it's still on appsumo.

Dave Jackson: 00:14:39

It's called switchy.

Dave Jackson: 00:14:41

And what I do is I can go in and say, hey, go here to learn.school of podcasting.com but make the link.

Dave Jackson: 00:14:52

I have a domain for this.

Dave Jackson: 00:14:54

Supportthis show.com maybe I put YouTube and then I take that link supporttheshow.com YouTube and I use that link every time I put the word YouTube on YouTube.

Dave Jackson: 00:15:08

And consequently I can then see how many clicks are coming from, you guessed it, YouTube and Twitter and threads.

Dave Jackson: 00:15:17

If you do this.

Dave Jackson: 00:15:18

Now, to be completely transparent, I don't always use that stuff.

Dave Jackson: 00:15:23

I'm like, and it's so stupid because it takes, I don't know, four seconds to make a link.

Dave Jackson: 00:15:28

But there's times I'm like, I'm just gonna put the link.

Dave Jackson: 00:15:31

But if I want to really know where my traffic is coming from.

Dave Jackson: 00:15:35

And this is a replacement for things like bitly and etc, etc.

Dave Jackson: 00:15:40

And again, why do I use this one?

Dave Jackson: 00:15:42

Because it's a one time payment and it's a great tool.

Dave Jackson: 00:15:46

It also does things like it'll make like a LinkedIn tree.

Dave Jackson: 00:15:49

If you want to see this in action, go toPower of Podcasting dot com.

Dave Jackson: 00:15:53

It does a lot of stuff.

Dave Jackson: 00:15:55

It also Shows you how many clicks came from, where, and what were they using.

Dave Jackson: 00:16:00

Was this on a computer or a phone, Android or iOS?

Dave Jackson: 00:16:04

It's actually a really cool tool.

Dave Jackson: 00:16:06

So if you're like, I don't know what's working, you have to be disciplined, but you can actually then do that.

Dave Jackson: 00:16:12

And so what I'm doing now is I'm tracking where is my, you know, traffic coming from.

Dave Jackson: 00:16:18

And also then what are they doing when they land on my website.

Dave Jackson: 00:16:22

And I'm doing that with site behavior.

Dave Jackson: 00:16:24

So for less than 100 bucks, I got a pretty idea, a good idea of where my traffic is coming from.

Dave Jackson: 00:16:32

And what do they do when they get here?

Co-host: 00:16:35

Yeah, yeah, yeah.

Dave Jackson: 00:16:37

And so what do I do?

Dave Jackson: 00:16:39

What have I subtracted?

Dave Jackson: 00:16:41

I don't watch multiple shows anymore.

Dave Jackson: 00:16:45

Like, right now I watch Murders in the Building, and that's about it.

Dave Jackson: 00:16:49

And then maybe I'll watch Reacher on Amazon.

Dave Jackson: 00:16:53

And the other thing is, I never just watch TV.

Dave Jackson: 00:16:59

And 95% of the time, I will be watching this on a computer.

Dave Jackson: 00:17:04

Why?

Dave Jackson: 00:17:04

Because I have a chrome extension that enables me just like a podcast to watch it.

Dave Jackson: 00:17:10

1.25, 1.5, 1.7 if I want to.

Dave Jackson: 00:17:13

And when it comes to the commercials, if I'm watching something I taped, I can blow through those at 4x.

Dave Jackson: 00:17:19

So that's, you know, pennies make dollars, seconds make minutes.

Dave Jackson: 00:17:23

So anything I can do to speed this up, I do.

Dave Jackson: 00:17:27

And I no longer watch Friends, even though I love that show and Seinfeld and some of the other ones that, oh, I love this show.

Dave Jackson: 00:17:34

No, I don't.

Dave Jackson: 00:17:35

Then what am I doing instead is because I used to watch those on, I don't know, my lunch or whatever.

Dave Jackson: 00:17:41

Now I'm watching YouTube videos on storytelling, on marketing, on tools, etc.

Dave Jackson: 00:17:48

And that's the only few times I actually watch.

Dave Jackson: 00:17:51

I have a giant TV in my living room, and it's very dusty.

Dave Jackson: 00:17:55

But I will watch YouTube now, as I'm doing kind of research in my living room, I'm not watching old reruns of stuff that I've already seen five times.

Dave Jackson: 00:18:06

And those shows that I really like, like Murders in the Building, I'm not watching that on my lunch.

Dave Jackson: 00:18:13

I'm using that as a carrot.

Dave Jackson: 00:18:14

And I can only watch Murders in the Building.

Dave Jackson: 00:18:17

Right now I'm really into Reacher.

Dave Jackson: 00:18:18

And I just found this show with Sylvester Stallone in it.

Dave Jackson: 00:18:22

His voice is so deep when he talks, he cuts about Tulsa, and that's really got me roped in.

Dave Jackson: 00:18:29

And so shows that I really like that would take me away from doing things that I want to do.

Dave Jackson: 00:18:36

I say, all right, if you want to watch that show, Davey, then you got to be riding an exercise bike.

Dave Jackson: 00:18:42

You got to be riding your elliptical because, you know, all sitting in a chair all day makes Dave fat, fatter than he's ever been.

Dave Jackson: 00:18:51

And while we're kind of on that subject, I do my best to avoid fast food because A, it's not that fast and B, it's not that cheap.

Dave Jackson: 00:19:03

If you time yourself from the time you leave to go to McDonald's, wait in the drive thru lane, come home, find out that they, you know, messed up your order, you probably could have cooked something that was cheaper and better for you.

Dave Jackson: 00:19:20

I know today not only is it podcast day, but normally about 7 o'clock I go out, fire up the grill and cook a family size thing of chicken thighs that I then eat all week.

Dave Jackson: 00:19:31

So I batch cook as opposed to batch record.

Dave Jackson: 00:19:35

But that saves me time.

Dave Jackson: 00:19:36

When it's time to make a meal, it's here it is, microwave for two minutes, throw some broccoli in there and you're good to go.

Dave Jackson: 00:19:44

So that's another way to save time.

Dave Jackson: 00:21:05

And speaking of doing research and saving time, I mentioned how I now watch YouTube on my lunch.

Dave Jackson: 00:21:13

And I also when I walk around the neighborhood or if I'm grocery shopping, there are shows that I listen to about podcasting because sometimes I'll learn something that I didn't realize that was going on.

Dave Jackson: 00:21:26

But there are times when I will listen to.

Dave Jackson: 00:21:28

I think for me about if I get three episodes that either a deliver no value or be like almost negative value.

Dave Jackson: 00:21:40

I was listening to a podcast about podcasting and they legitimately and look, you do you right but they were saying here's how you can make money with your podcast.

Dave Jackson: 00:21:51

Put so many ads into your show that is obnoxious and then sell a version that has no ads.

Dave Jackson: 00:22:00

And I went, well, that's a thing.

Dave Jackson: 00:22:04

But I was like, I'm not listening to these guys anymore.

Dave Jackson: 00:22:06

Swipe, left, delete.

Dave Jackson: 00:22:07

And by that I mean if shows don't deliver value, maybe it's time to put them out to pasture.

Co-host: 00:22:14

Yeah, yeah, yeah.

Dave Jackson: 00:22:15

Some tools.

Dave Jackson: 00:22:17

Free toggle T O G G G L.com you can simply click on it, start your project and I'm here to tell you if you've never done this, it is eye opening.

Dave Jackson: 00:22:28

And then I just went to, I think it was Walmart.com or Amazon.

Dave Jackson: 00:22:32

I bought a little kitchen timer and you can either click a button and it will count up or you could set it for like 25 minutes, press a button and it will count down.

Dave Jackson: 00:22:42

I do that when I do coaching.

Dave Jackson: 00:22:45

Because if somebody, you know, bought 30 minutes worth of coaching when we start, I will set that bad boy for 25 minutes and at that point I'll like, hey, we're almost up.

Dave Jackson: 00:22:54

Any questions you need answered before we leave?

Dave Jackson: 00:22:58

Because if you're like me, when the creative juices get flowing, there are times when it's amazing, but also it will help you see that there are times when you should be doing the creative stuff.

Dave Jackson: 00:23:13

And you are now looking at shorts again or reels or whatever, and you're like, wait, why am I watching Ted nugent videos from 77 California Jam at 2:30 in the morning?

Dave Jackson: 00:23:26

So by kind of having that clock in front of you, it is a little pressure.

Dave Jackson: 00:23:32

Not going to lie.

Dave Jackson: 00:23:33

It's a little bit, but it's a good kind of pressure to go, hey, hey, hey.

Dave Jackson: 00:23:37

Stay focused.

Dave Jackson: 00:23:38

You can do this, keep doing that.

Dave Jackson: 00:23:41

But there's one more thing we need to talk about.

Co-host: 00:23:43

Yeah, yeah, yeah.

Dave Jackson: 00:23:45

I'm not talking about becoming part of the hustle generation or movement or whatever you want to call it.

Dave Jackson: 00:23:53

That's insane.

Dave Jackson: 00:23:54

I'm not talking about sleeping when you're dead.

Dave Jackson: 00:23:57

You know, and if you're not, you know, if you're getting more than four hours sleep, then you don't want it bad enough.

Dave Jackson: 00:24:02

No, that's bs.

Dave Jackson: 00:24:04

Get some sleep.

Dave Jackson: 00:24:06

In fact, you might actually find if you get more sleep, you will be able to focus more and you'll be more productive.

Dave Jackson: 00:24:13

I also doesn't mean, hey, you know what?

Dave Jackson: 00:24:16

I'm going to cut out time with my kids.

Dave Jackson: 00:24:19

Don't do that.

Dave Jackson: 00:24:20

They're only little for a very small amount of time and they need you.

Dave Jackson: 00:24:25

Okay, well, then I'll just cut out time with my spouse.

Dave Jackson: 00:24:28

No.

Dave Jackson: 00:24:29

Remember, there are three things every podcaster needs, and this does have nothing to do with bandwidth downloads, microphones.

Dave Jackson: 00:24:40

You need your health.

Dave Jackson: 00:24:42

You need to be able to physically do it.

Dave Jackson: 00:24:45

You need your attitude so that you want to do it.

Dave Jackson: 00:24:49

And you need the support of those around you because if you ignore your kids and you ignore your spouse, they're going to complain and that will ruin your attitude.

Dave Jackson: 00:25:01

Right?

Dave Jackson: 00:25:02

If you decide to sleep when I'm dead, that's going to kill your physical thing and probably your attitude because you're like, oh, I just want to sleep.

Dave Jackson: 00:25:11

I don't want to talk about.

Dave Jackson: 00:25:12

So that's not going to work.

Dave Jackson: 00:25:13

You need your health, your attitude and the support of those around you.

Dave Jackson: 00:25:18

If you don't have all three of those.

Dave Jackson: 00:25:20

You can do it, but it's a lot harder and you will burn out.

Dave Jackson: 00:25:24

So keep that in mind.

Dave Jackson: 00:25:25

Let's not get stupid.

Dave Jackson: 00:25:26

Let's not become part of the hustle, part of the like, hey, man, you don't want it bad enough.

Dave Jackson: 00:25:31

You know, that's stupid.

Dave Jackson: 00:25:34

And that's the last thing I think I will throw in here.

Dave Jackson: 00:25:38

You often can't do everything.

Co-host: 00:25:40

What?

Co-host: 00:25:40

What?

Co-host: 00:25:41

What?

Dave Jackson: 00:25:41

Wait, what?

Dave Jackson: 00:25:42

Yeah, it turns out you're not Superman or woman.

Dave Jackson: 00:25:46

And you do need to sleep and eat, which means if you're going to eat and sleep and you're truly 100% booked, which I'm kind of going.

Dave Jackson: 00:25:56

Are we?

Dave Jackson: 00:25:57

Are we really?

Dave Jackson: 00:25:58

But if you are, then that's it.

Dave Jackson: 00:26:01

You're doing all you can.

Dave Jackson: 00:26:03

It doesn't make any sense to put your physical health in jeopardy or your relationships in jeopardy.

Dave Jackson: 00:26:10

This is all you can do at this time.

Dave Jackson: 00:26:14

And that doesn't mean you can't do this in the future.

Dave Jackson: 00:26:17

Just means you can't do it now.

Dave Jackson: 00:26:19

Wouldn't be prudent, not at this juncture.

Dave Jackson: 00:26:22

And why do we want to add things?

Dave Jackson: 00:26:24

Because we're comparing ourselves to other.

Dave Jackson: 00:26:27

Well, that guy seems to be.

Dave Jackson: 00:26:28

He just said he got a million downloads and he's probably lying.

Dave Jackson: 00:26:32

In fact, I'm sure of it.

Dave Jackson: 00:26:34

And I want to be famous and I want people to.

Dave Jackson: 00:26:37

I want to be.

Dave Jackson: 00:26:38

Okay, quit comparing yourself to others because it makes you anxious and you feel like you got to do something.

Dave Jackson: 00:26:46

And so that's fine.

Dave Jackson: 00:26:48

Just remember, if you're going to add something, you got to subtract something because they're only 24 hours in a day.

Dave Jackson: 00:26:57

So use Switchy.

Dave Jackson: 00:26:59

Figure out what's working so you can do more of the stuff that is working.

Dave Jackson: 00:27:05

Stop doing the stuff that's not.

Dave Jackson: 00:27:08

I know Gary Arendt from Everything Everywhere Daily quit doing social media and it did nothing to his numbers, so he quit doing it.

Dave Jackson: 00:27:17

So find out what's working, find out what's not working.

Dave Jackson: 00:27:20

Do more of the stuff that's working.

Dave Jackson: 00:27:22

Doing it more focused and efficient will give you more time to spend time with your spouse and kids.

Co-host: 00:27:29

Yeah, yeah, yeah.

Dave Jackson: 00:27:31

I've got an idea.

Dave Jackson: 00:27:32

Being that we're.

Dave Jackson: 00:27:34

Did you smell it?

Dave Jackson: 00:27:35

Yeah.

Dave Jackson: 00:27:35

It's 20.

Dave Jackson: 00:27:36

25 is.

Dave Jackson: 00:27:37

Man, I swear, it's getting closer as we.

Dave Jackson: 00:27:39

We think here.

Dave Jackson: 00:27:40

And I have an idea where we spend Friday night, Saturday, and maybe a little bit of Sunday to get you up and going with your podcast.

Dave Jackson: 00:27:52

Just as for the person that just.

Dave Jackson: 00:27:53

I just want to get it done.

Dave Jackson: 00:27:55

And so we're going to go through planning, launching equipment, things like that all in one weekend.

Dave Jackson: 00:28:02

And I'm thinking about it, if this sounds like something like, oh, man, I would do that right now.

Dave Jackson: 00:28:08

Go over to school of podcasting.com contact and let me know if this is something you'd be interested in.

Dave Jackson: 00:28:14

You'd also get a year of the school of podcasting.

Co-host: 00:28:17

Yeah, yeah.

Dave Jackson: 00:28:19

A couple quick news blurbs.

Dave Jackson: 00:28:22

,: 2024

Dave Jackson: 00:28:29

But here's the one that applies to podcasting.

Dave Jackson: 00:28:32

And undisclosed influencer partnerships has gone into effect.

Dave Jackson: 00:28:37

And the new rules focusing on endorsements and partnerships carries a fine up to $43,792.

Dave Jackson: 00:28:47

So that whole.

Dave Jackson: 00:28:48

Maybe I'll charge my guest to come on the show.

Dave Jackson: 00:28:52

Yeah, you need to disclose that.

Dave Jackson: 00:28:54

Because when you're like, yeah, Jill is the best.

Dave Jackson: 00:28:57

Jill is like butter.

Dave Jackson: 00:28:59

I love Jill.

Dave Jackson: 00:29:01

You should do everything Jill says.

Dave Jackson: 00:29:03

And you find out later that Jill gave you $300, that needs to be disclosed.

Dave Jackson: 00:29:08

So keep that in mind for everyone's like, I know.

Dave Jackson: 00:29:12

I'll sell spots to come on my show.

Dave Jackson: 00:29:15

Never been a fan of that strategy.

Co-host: 00:29:16

Yeah, yeah, yeah, yeah.

Dave Jackson: 00:29:18

Hey, I should say this as well.

Dave Jackson: 00:29:20

If you're listening to this the day it comes out, vote if you're in America, vote.

Dave Jackson: 00:29:24

If whatever country you're in and you get a chance to vote, for the love of God, vote.

Dave Jackson: 00:29:30

Now.

Dave Jackson: 00:29:30

I'm kind of bummed that.

Dave Jackson: 00:29:32

I swear, like, the last three elections, it's been like, well, which one do I hate less?

Dave Jackson: 00:29:38

Yeah, that's always fun.

Dave Jackson: 00:29:39

But I wanted to point this out, because mainstream media is losing a lot of its trust.

Dave Jackson: 00:29:45

And what was listed as one of the most trustworthy resources was podcasting.

Dave Jackson: 00:29:51

But that's not going to last long if people like this newspaper in Spain called, sure, let's try to pronounce this.

Dave Jackson: 00:29:58

Hoya Nelpeus, I don't know.

Dave Jackson: 00:30:01

But anyway, they artificially inflated their numbers.

Dave Jackson: 00:30:04

Oopsie.

Dave Jackson: 00:30:05

So that, like, every time you went to their website, it would load the file.

Dave Jackson: 00:30:09

Now, the thing I do not understand is I thought via IP tracking, that the IAB guidelines would somehow go, hey, that's on the same website, but we're talking millions of downloads.

Dave Jackson: 00:30:25

And the media host was Triton Digital, who also, it had advertising on it.

Dave Jackson: 00:30:32

So that's just bad all the way around.

Dave Jackson: 00:30:35

They're not the first to do this.

Dave Jackson: 00:30:36

ld iheartradio did it back in: 2018

Dave Jackson: 00:30:41

And anytime you introduce this thing that allegedly is called fraud, it hurts the whole industry.

Dave Jackson: 00:30:51

Kudos to James Kridlin from podnews.net for discovering it.

Dave Jackson: 00:30:57

And what's interesting is he looked at a POD track ranker or one of these rankers and noticed that, wow, this newspaper came out of nowhere and is like zooming up the charts.

Dave Jackson: 00:31:10

And what's kind of sad is he said it really didn't take a whole lot of sleuthing to figure this out.

Dave Jackson: 00:31:16

So it does make you wonder sometimes about the people behind these ranking trackers.

Dave Jackson: 00:31:21

But the bottom line is if you're trying to pull the wall over somebody's eyes, whether it's, hey, I'm a top five, you know, listen notes podcast, which I've talked about PR nauseam, that's a bunch of hooey, as my mom used to say.

Dave Jackson: 00:31:35

And anytime you inflate your numbers and then use those numbers for sponsors, I don't know, how do you spell douchebag?

Dave Jackson: 00:34:20

And so this episode was based on a question I got from a listener.

Dave Jackson: 00:34:27

So when I say, hey, if you ever have any ideas for something you'd like me to talk about, feel free.

Dave Jackson: 00:34:32

Schoolofpodcasting.com contact I do this show for you next week.

Dave Jackson: 00:34:39

I believe we will be talking about a survey that I'm doing and some new tools I'm using to do that.

Dave Jackson: 00:34:48

Now, if you're new to the show, go over to schoolofpodcasting.com follow and you can follow in your favorite app and never miss an episode.

Dave Jackson: 00:34:57

Thanks so much for listening.

Dave Jackson: 00:34:58

Until next week.

Dave Jackson: 00:34:59

Take care.

Dave Jackson: 00:35:00

God bless.

Dave Jackson: 00:35:01

Class is dismissed.

Dave Jackson: 00:35:03

Like what you hear, then don't tell somebody.

Dave Jackson: 00:35:07

If you like what you hear, go tell someone.