When serendipity meets perseverance, one founder pivots and makes his mark organically, without the backing of venture capitalists.

Nick Baum, Co-founder & CEO at Tremendous, joins our host, Lenny Murphy for this week's episode, to explore the concept of consumer choice in market research. As a true entrepreneur, Nick talks about platforms that unlock value through creative incentives, delivering to consumers a payout on their own terms.

Many thanks to Nick for being our guest. Thanks also to our producer, Karen Lynch, and our editor, James Carlisle. And to Tremendous, for sponsoring this episode.

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