🎧 Episode 3 – How to confidentley show up on Social media

In this episode, Susie opens up about the silent space that follows failures — the deals that collapse, the plans that fall apart, the moments when confidence feels like it’s disappeared. She shares how confidence isn’t something you “get back,” but something you rebuild, piece by piece, through tiny wins, truth-telling, reframing your language, reconnecting with the right people, and recommitting to movement. You’ll learn her Four R’s framework and why confidence is an identity, not an outcome.

Timestamps:

01:48 – Why confidence disappears after setbacks

03:47 – Losing identity and the mistake of trying to “get back” to who you were

05:37 – The four R’s of rebuilding

07:30 – Why community speeds up recovery

09:17 – You haven’t lost your confidence, just your connection to it

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Transcript:

Welcome to the Just Build It podcast. I am your host, Susie Batista. And before being a full-time property developer, I built and sold a luxury interior design firm. That chapter taught me far more than how to run a business. It taught me about standards, pressure, and confidence. This podcast is a space to talk honestly about money, mindset, and all the small decisions that shape our lives over time. If you're building something in business, in property, or in yourself, you're in the right place. This is Just Build It. Welcome to episode three of the Just Build It podcast. Thank you for sticking with me. So this episode is going to be about social media and visibility and why showing up on social media changes everything. But I'm not talking about it today in the way that it's usually talked about. So honestly, I really don't know anything about algorithms or trends or vanity metrics or growing to millions. That's not what I'm here to talk about. I'm here to talk about how social media can just be truly incredible for your business, especially within home staging, interior design, property, Because that's what I know. And I can just home in on my experiences with social media, and how incredible that has actually been.

If it wasn't for social media and Instagram, I truly don't think I would have been able to sell my design business the way I did. So the person that bought the business was somebody that followed me on Instagram. And then I did a post about my business coach. Just a story, actually, not even a post. I did a story with my business coach and this particular person saw the story. She reached out to my business coach and started working with him because amazingly, she just thought, Okay, well, if he's coaching Susie and she's doing well. Then I want him to coach me. And then when I came to sell the business, he put the two of us together and the rest is history. So it really can be absolutely life-changing. And I bang on about social media and how people really need to show up and show their faces to so many of my designer friends who are incredible at what they do. Their designs are insane. And you know I'm talking about you, you guys. Their designs are amazing, and yet they're still not showing their face that much on social media. And it's just crazy because it's really what people want to see.

And I truly believe this, that people don't lack the ability. They just lack confidence in how they show up on social media. But when it's used properly, it's one of the safest places to practise being visible. And I just think you're just talking to your phone, you're behind a screen, you're not in front of hundreds of people. It's so safe to practise being visible. And I just think you might just recognise that in yourself. But hopefully, just that little one-liner can change things for you. It's one of the safest places to practise being visible. And when I first started with my home staging business, I just thought, I'm just going to have to start showing people what I'm doing. And for me, it was more that I wanted more work. And how I used to knock on estate agent doors and hand I'll send out flyers and try and be in magazines. And then I thought, how else do I reach people? I know. I'll get an Instagram and I'll start showing people what I'm doing. Because if I show people what I'm doing, then hopefully they'll book me for work. And it's really as simple as that.

It's really as simple as that. Show people what you do, show people who you are. And then they trust you, and then they invite you around, and then you can start working for them. It's not complicated, really. And I think what a lot of people do is they, from the very beginning, they think that they'll start posting more when they're more established, or they'll start posting more when they feel more confident, or when they look the part, or when they know exactly what they're doing or talking about. But But that is not a strategy to start gaining more clients and making more money through social media. And people are so worried about being judged, and they're worried about saying the wrong thing, and they're worried about not being taken seriously. And every time you hide from showing up on social media, you just reinforce that belief in yourself that you're just not ready. And you just have to practise it. And as I bang on, the confidence doesn't arrive, and then you show up. You show up, and then the confidence is built in the whole process. And social media really isn't about being polished, and it's not about practising things over and over again.

Every time that you complete a post, or you speak on camera on stories, or you share a thought, or you explain something that you know, what you're actually doing is teaching your nervous system that I can be seen and yet I'm still alive. And I find it so easy now to be able to just show up on stories. And I think how I've always dealt with this is that I am building a community of incredible, lovely, supportive people. And when I'm I'm talking, I'm just talking to you guys. Just like now in my podcast, I really do feel like everything I express in the way that I'm talking, I'm just talking to just incredibly great people that need to hear something on that particular day or needs inspiring or needs that confidence boost. And I'm here to help And that is the same with social media. You are there to... The best way to sell on social media is to show people how you can help them. How can your designs or how can your properties or if you're not in the property industry, whatever you're doing, what are you doing to help people? I feel like we all love to help people.

And as soon as you get that into your brain, that was a bit harsh, get that into your brain. As soon as you start to realise that, okay, I'm going to show up on stories, and I'm going to make a post, and I'm going to talk myself because I want to help people, then would you not do that? And also, don't forget that Because this is major. People don't trust what they can't see. And it's so true. Why are we so scared of the dark? We can't see it. We don't know what's there. It doesn't feel good. And people don't invest in what they don't understand. If you want people to buy from you and book you for your services and you're charging good amounts of money, how can they do that if they don't really understand what you're offering or who you actually are? So here's some Advice. If you are just going through all the feels right now in terms of social media. Repetition. The more you speak and the more you do it, the more natural your voice becomes. But you've got to start and you've got to do it. And you'll look back at those posts from the beginning and you'll just be like, Oh my God, how cringe.

But After the fifth post, and the 10th, and the 20th, and the 100th, you'll be like, God, you've got it down to a T. And the second is clarity. So explaining something publicly forces you to understand it properly. And I definitely found this on our property page on RSPN. The more I was able to talk about base rates and numbers and percentages and yields and try and help other people, the more I really, really started to understand it myself and had utter clarity of what our business was and how it functions and how property functions. So it will benefit you as well as your listeners. And proof. So stop guessing whether you can do this. Just do it and you'll see the evidence. You'll see the proof there. Just stop overthinking it. Stop wondering, Can I do it? Just do it and you'll see there, black and white. You've done it. You've made a post. It's fine. Nobody died. Everybody loved it. And the fourth piece of advice is to carry over confidence. And this is the really important part. So what you practise online will naturally spill into real life. So if you can get on stories and you can get behind a camera, and you can do a post, a talking post, and you can explain things to people.

If you can actually do that behind a camera, then it's going to start to reveal itself in real life, too. You'll start to go to more networking events and talking to people at business lunches. And when you're meeting your clients, all of these helpful things that you've been talking about online and doing posts and useful information, you're going to just naturally start talking like that in real life, too. So I always felt that the more that I showed up on social media, the easier networking felt, the steadier that I felt walking into rooms, and the clearer that I spoke, and the less I went in on myself, Because what you're doing, you're actually practising being seen. And social media can become training, not just for followers, but for your self-belief. And I would say that most people overthink social media because they think it's like a performance. It's just a big drama, and you have to be totally fake, and It's not. It's just a conversation. And you're not talking to everybody. You're talking to the person who really needs what you know. So you don't need to be really loud, and you don't need to be controversial, and you don't need to be perfect.

You just need to be consistent. That is a massive key. Be consist and always show up, and just be real. I get the loveliest comments from people, and it's a common theme of comments and DMs that I've had since I had my interior design firm, which I grew my Instagram quite big. And somebody actually said this to me today, which was lovely because I feel like I've not heard it for ages, but now I'm growing my personal brand. People finding me again. Is that I'm able to come across as confident and knowing what I'm talking about, but in a really humble way and in a very real way and a very grounded way. So honestly, every time I hear that, I feel so happy because that is me. I am confident in what I'm talking about. I love to help people, and I don't lose who I am. So if you can do that, if you can just be you, authentically you, talk about what you know, people will really see that. So if you want to use social media to build confidence, then here's I would suggest starting. Post to practise speaking, not to impress.

Just to practise, okay? Don't worry about impressing anybody right now. Just post to practise. Number two, share what you're learning, not what you've mastered, not always what you've mastered. People love to hear things that you You've just discovered. People love to hear how you failed and how you've grown. It doesn't always have to be what you're an absolute expert at. Number three, repeat yourself. Clarity comes from repetition. Repeat your message, repeat what you're saying. People will love to hear it. And as your followers grow, then they probably won't all scroll down to the very end. So repeat your messages because it's not going to be seen by the same people each time. That's something I've had to learn, actually. Number four, so let it feel uncomfortable because that's where growth really happens. And I can just talk about that all day long. You know that I can by now, but let it feel uncomfortable because the growth happens there. And The fifth practical takeaway for you is remember, confidence grows after action, not before. I had to get that one in. That is a definite tagline of mine, but it's so true. Just do it.

And the confidence will grow after, not before. So a few reflection questions. Really ask yourself, Where am I hiding because I think I'm not ready? And why am I hiding because I think I'm not ready? And then another would be, what would change if I used social media as practise, not pressure? And how would my confidence grow if I allowed myself to be seen more often? This is honestly why I care so deeply about confidence, because when you feel confident in your business, in your numbers, in your voice, you really do start to walk differently and speak differently and hold yourself differently. And social media can really be the place that you start practising that. So not only will it be incredible for your business and for yourself, your sales and your clients, it can just be the place where everything changes in terms of your confidence. So on closing that, never forget that every expert was once a beginner. So start where you are and build forward. And never forget that nothing changes without taking massive action.