Today on the Ask Brien Podcast, our resident experts Peter and Traci interview Jen McFarland, founder of Merit Digital, a digital operations agency. They discuss various topics related to small businesses like digital support, business skills, technology, and artificial intelligence. Jen shares her insights on website development and support, SEO rankings, and the use of AI tools for time management and efficiency. She also talks about her journey as an entrepreneur and her decision to make her company a B Corp. If you’re a small business owner in need of digital support, this episode is for you!

IN THIS EPISODE:

• [4:13] Introducing Jen McFarland, Founder of Merit Digital
• [6:39] Jenn shares the services and support offered by Merit Digital
• [8:33] Maintaining SEO rankings with a new website. Jenn discusses redesigning an existing website vs building a new site
• [10:01] WordPress and website compatibility issues that many small businesses struggle with
• [11:27] Advice for small business owners searching for digital support
• [12:56] Choosing the right digital agency for your business
• [19:38] Jenn discusses becoming a B Corp
• [22:33] Insights on Artificial Intelligence and how it can be a helpful tool for business owners
• [25:53] How to connect with Jen McFarland
• [27:46] Challenges and advice for new business owners

KEY TAKEAWAYS:

• Many small businesses can streamline their workflow and lessen their workload with the help of a digital agency. You don’t have to do it all on your own
• When creating your company website, start small. Use a platform that offers clear features and is a pleasurable experience for your customers. You can always upgrade your website as your business grows
• When choosing a digital agency, look for testimonials, subscribe to their newsletter, and have a conversation to gauge compatibility and trust

LINKS MENTIONED:

Marit Digital Website

Ask Brien Radio Show

BIO

Marit Digital helps small businesses and teams plan, implement, and improve the digital solutions that help them succeed.