Jodibourne.com/success

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Jodibourne.com/booklee (use code "jodi" to save 15% off one-year)

Blogger.com

Hey there.

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. In today's podcast, I'm going to

go over a free blogging platform

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and answer a couple of questions.

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I have had recently about blogging.

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So this episode's not

going to be very long.

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I hope that, if you are curious about

blogging, then you'll stick around and.

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Listen to this follow-up

episode, all about.

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Vacation rental blogging, because

it is definitely something

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that you should consider doing.

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And if you don't have a website

for that right now, Or if you have

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a website, but you're not really

sure how to use the blogging.

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Portion of it.

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Then this episode is really

going to help you with that.

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Jolene and bait are here with me

today in the background wrestling.

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And You may hear them,

hopefully not because of, but

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they're playing right behind me.

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Bait is my daughter, Katie's dog

and Katie and her boyfriend and

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bait moved in with me last month.

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And I'm super excited.

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Katie is my baby.

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She's 21 and she's a sophomore in college.

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And, it's been really

nice to have her around.

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Even though bait and

Jolene cannot sit still.

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They are always on the go they're both.

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Three-year-olds.

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And they play, play, which

kind of gets annoying.

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It has been a crazy busy week for me.

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I participated in the direct

booking success summit.

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And if you did not get in on

that, you should definitely check

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it out with the all access pass.

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It was fantastic.

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This is the third year I've

participated all three years.

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And I will say that

this was the best year.

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There were so many great

presentations I've watched about,

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I would say about a third of them.

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And then also watched some of the

lives that were in the Facebook group.

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The event was live this past week, but

you can buy the all access pass and get

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access to all of the recordings she had 22

different presentations and then there's

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also a lot of great freebies with that

all access pass, including my content.

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Mapping toolkit you're listening

to this before the middle of

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October, check it out, you can

use my link is Jody borne.com.

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Back slash success.

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I'll put it in the show

notes., I get a little bit of

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margarita money if you do that.

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So I'd appreciate you using that link.

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If you do.

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N the summit I presented

on creating a content map.

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The content map is really a way to

brainstorm so that all your content links

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together hits your perfect guest avatar.

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It's a way to map your

content strategy and.

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It's what I use.

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When I start working with a client, a

content map, I have a whole bunch of them.

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Saved in spreadsheets in my

Google drive from years past, even

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going back to 2017, when I was

working with a client in Hawaii.

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So it's definitely something

I've evolved over time,

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if you did not get in on the book,

direct success summit, and you

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would like a live presentation

of the content mapping toolkit.

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Then check out Jody borne.com

back slash workshop, because

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I'm going to be given that live.

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I own October 17th of this year, and

I'm going to have the replace set up.

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At least through the end of the year.

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So even if it's after October and

you want to join that workshop,

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Go ahead and sign up because it

will be available as a replay

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now if you don't have a

website, how do you blog?

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What do you do?

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There's lots of tools out

there for creating a website.

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But they all are, have their

own level of difficulty.

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A lot of people have this idea that

they actually have to have the direct

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booking part of their website set up.

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Before they can do anything

online other than social media.

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And I just wanted to let you know that

there are tools you can use, just so

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you can go ahead and start blogging.

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Today, very quickly and very easily.

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And one of my favorite

tools is called blogger.

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Blogger is owned by Google.

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It's one of the many tools that

Google has for helping you create a

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successful business and it is free to use.

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It's almost as easy as creating

a word document, to be honest.

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You jump in, you sign up or you

connect with your Google email address.

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If you don't have a Google email

address and you hate Google.

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You need a Google email

address for so many things.

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You need a Google username.

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Go ahead and grab one.

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Because this is just one of

the many tools that you can

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use with a Google account.

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So jump into blogger.

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And then you can start blogging.

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It's that easy blogger will

allow you to use their free

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domain, whatever they give you.

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I think you can customize it

with your name or with your

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business name a little bit.

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But you can also connect

it to a pro domain.

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So if you buy a domain, which is like

the www dot Jody, born.com or your

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business.com, you can buy that domain

name and go ahead and connect it.

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Now to your blog.

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If you don't have a website, Then.

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It says easiest, starting, just jump in.

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This presentation that I just told

you about will definitely help you

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with the jumping in process, but

you can start creating content.

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Nobody even know has to

know that you have it.

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Until you start getting

better and better at blogging.

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And the only way to get better

at something is to start.

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if you join the content marketing

workshop, you'll see how your blog

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content can be repurposed over

time to all sorts of other content.

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But jumping in with the blog right

now, is the number one way you

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are ever going to get traffic.

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To your website.

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Now blogger does have some templates

that you can use to make it pretty.

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If you want to, you can add images.

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You can add search engine optimization.

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To the blog because it will

get traffic from Google.

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So it's really remarkable that

this free tool exists to help you.

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Get started with this content planning.

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You can use internal links in

the blog, so you can link your

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blog post to other blog posts.

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And I teach that in the workshop.

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You can link it to external content,

which you should definitely do.

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So if you write an article

about hiking trails, you should

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link to the hiking trails map.

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You can connect your blog to a

MailChimp landing page or any

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email marketing landing page.

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So that you can get people to sign

up for your newsletter go back to

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my email marketing podcast episodes.

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The most important reason.

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That you want to have content is

so you can get people to interact

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and engage with your content.

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So you're going to link people to

your email marketing signup form.

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You're going to link

people to your listing.

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If you don't have a book direct

website, then you can link people

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to your listing on Airbnb or BRBO.

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There's another really cool tool out there

that I just found out about called Bookly.

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It is a basically it's

a landing page that.

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Syncs with Airbnb.

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Things with VRVO.

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So you can actually bring in your reviews,

your listing details, your photos.

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It's an easy one step process.

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I did a video in my reels that you

can check out if you want to I'll

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link to that in the show notes.

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And I'll also link to Bookly

because they gave me a 15% off

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coupon for anybody that signs up.

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So I'll put the details for that

in the show notes, or you're

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welcome to email me or DME.

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To find out more about it, but

it's a really cool tool that

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I encourage you to check out.

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If you don't have a website right

now, And honestly, even if you do

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have a website, this is a great tool

as a mobile friendly landing page.

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So if you're using social

media, Or text-based marketing.

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This is a great tool for that too,

because you can just really simply and

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easily click to a mobile landing page.

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Where they can read your reviews

really quick, read more about you.

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And then click through to wherever

they are most comfortable booking.

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No, there are other free

blogging tools you can go to.

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You can use wordpress.com where you

can actually start a WordPress blog.

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They also have free templates.

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A lot of people are

intimidated by WordPress.

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There's actually two

versions of WordPress.

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There's this that I just mentioned.

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That you can sign up for

and it's self hosted.

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They, you can sign up and

they will host it for you.

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But you can also like I build

WordPress sites that just use the

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CMS, the content management system

software from WordPress, and then you

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have to add it to your own hosting.

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So that's two different things.

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This work person I'm talking

about is pretty simple to

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get started with just a blog.

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And again, they have templates.

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So it doesn't matter

which one you want to use.

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I will see say if you're a tech newbie.

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And the thought of WordPress

scares you to death.

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Then just start with blogger.

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It is seriously.

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As simple as opening up a word

document and start typing.

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Now I wanted to answer a

couple of questions that I've

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had recently about blogging.

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The funniest was a question that I had

in another Facebook group that I did a

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free training for a week before last.

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And the lady asked the question,

do I really have to blog?

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And the answer to that is no,

you don't really have to blog.

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If you don't want to blog, if

you hate the thought of blogging.

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You don't have to block, but having a

blog is definitely going to help you.

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Have a long-term strategy.

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Once you write your blog posts, then your

blog posts are going to be there forever.

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And they are going to just take a

little bit of maintenance, yearly

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maintenance to keep them updated.

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So the second question is how do

I find keywords to use for my bog?

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And the answer to that is

there's a ton of tools out there.

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So I recommend a tool

called keywords everywhere.

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You can sign up, pay in advance, and

then it links with a bunch of other

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tools you can search keywords in.

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And YouTube Google all over the place.

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It's really a fantastic tool.

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The problem with using a tool

that, that gives you some key that

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does keyword research for you is

you really have to understand.

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Why keywords are important, what keywords

are the best to use, which ones are

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going to work for you and your business.

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And it's much more difficult than

just looking in Google to see

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how many searches a keyword gets.

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How competitive is it?

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How many people are

creating content for it?

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Are people advertising for it?

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If so, what are they paying for ads?

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That tells you how hard it

is to, it's going to be, to

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show up on Google for that.

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So there's much more involved with

keyword research than just looking up,

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how many people search for a keyword.

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But if you're familiar with that, or if

you're just curious about keywords in

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general, I would highly recommend getting

that Chrome extension keywords everywhere.

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And then the third question.

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I received about blogging is.

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Is how do I use chat GPT for blogging?

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I would say the chat GPT is a great

tool for brainstorming for outlining.

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For giving some feedback on

your writing style, maybe for.

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Finding good synonyms for words that

you frequently use, maybe for act.

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Adding some descriptive

content to your blog posts.

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But , blogging is really more about

being yourself, being personable.

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Being real.

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And when you're real and when you're

personable and when you're sharing

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content in your blog that is useful and

informative and provides great value.

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Then that you're going to get

readers and you're going to get people

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that are engaging with your blog.

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Using chat GPT is risky.

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You run the risk of plagiarizing.

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You run the risk of putting out content.

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That's not real.

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That doesn't exist because

chatty PT will make up things.

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I've seen it.

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Do it.

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It's given me lots of content.

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That was not correct.

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So you really have the opportunity to

write something great on your own and then

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use chat GPT to make it a little better

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I hope you'll stay tuned

for another vacation rental

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marketing foundations episode.

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We've got two more weeks of these.

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In the meantime, I have a great

week and check out the show notes

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to get links to all the things.

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And i'll see you later bye y'all