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Alignment Through Assumptions? Say What?
Episode 227th February 2024 • Gnaw On This... • Ben Baker & Syya Yasotornrat
00:00:00 00:14:16

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"Growth is never by mere chance; it is the result of forces working together." – James Cash Penney

How many times have we all heard that company missions and goals are the result of alignment from the top to bottom?

But let's #GnawOnThis:

* How the heck can you herd cats to achieve that alignment?

* Do we have assumptions we make that help or hurt achieving this elusive alignment?

Ben Baker and Syya Yasotornrat ponder the challenges and opportunities with keeping assumptions in check when driving a culture of collaboration and teamwork.

Learn More:

Gnaw On This LinkedIn: https://www.linkedin.com/company/gnaw-on-this-business-bytes-podcast/

Syya’s LinkedIn: https://www.linkedin.com/in/syyayasotornrat/

Syya’s Website: https://brilliantbeammedia.com/

Ben’s LinkedIn: https://www.linkedin.com/in/yourbrandmarketing/

Ben’s Website: https://yourbrandmarketing.com/

#business #communication #livestream

Transcripts

12:01

mistrust and

12:02

disengagement are the factors that come

12:05

part of this the more we can sit there

12:07

and say Hey listen we're having a

12:09

problem where all of a sudden we're

12:11

getting all this data and we can't use

12:13

it in the the way that it is or it's

12:15

really inefficient and it's killing my

12:17

budget because of this is there a more

12:20

effective way that we could do this

12:21

because I'm spending a million five in

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data entry that I really shouldn't have

12:26

to right and when you put it in those

12:30

terms maybe it's time for the CFO to

12:32

invest in a new piece of software that

12:34

works for everybody and and aligns the

12:37

teams so we need to openly communicate

12:40

and we basically say there I need this

12:43

because and it's not because I want this

12:46

it's because it's because it's

12:47

ineffective for the way that the the the

12:50

information flows throughout the company

12:52

or the pro the process doesn't work and

12:55

leads to to worse Q&A or whatever it is

12:58

is it's not only saying how it affects

13:00

you but how it affects the entire

13:02

process so we need to look at things

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that

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way

13:09

ditto I love your ads the ads always

13:13

are so let's let's leave it there the

13:17

ditto is a is a great place to leave

13:20

things I'm Ben and I'm see you and we'll

13:24

see you soon

13:27

ditto

13:29

hey hey hey thanks for listening to

13:31

another episode of not on this business

13:34

fights if you liked what you heard we

13:37

most humbly ask that you like share and

13:39

hit that subscribe button and if you

13:42

want to communicate more effectively

13:43

within your organization contact Ben

13:46

atyou brandmark

13:49

docomond beam media.com we can help you

13:53

build your community brand awareness and

13:56

personality through digital content and

13:58

podcast casting we cannot wait to hear

14:01

from you so see you next week for

14:03

another episode of not on this business

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[Music]

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