Everyone loves the ease and convenience of online shopping. But we have to admit that when it comes to finding the right shade of foundation, blush, or lipstick, it’s hard to feel confident about our choices when we’re buying blindly!
Luckily, there’s a company harnessing the power of Artificial Intelligence (AI) and Augmented Reality (AR) to change the shopping experience forever.
2020 catapulted the need for brands and products to connect to consumers outside of the store, and virtual try-ons increased by 32%.
PerfectCore is allowing consumers to easily discover products, get personalized recommendations, and even diagnose skin conditions!
How has virtual try-on gone from a nice-to-have to a must-have component of the shopping experience? What are some of the amazing applications of AI and AR that are meeting the new consumer demands?
In this episode, Perfect Corp’s Chief Marketing Officer, Adam Gam shares how they are using AI and AR to change the face of retail and beauty.
Adam Gam is the US Chief Marketing Officer for Perfect Corp., the developer of YouCam Makeup the world most downloaded beauty App. With over 900 million downloads, YouCam Apps use AR and AI to revolutionize the consumer journey for beauty lovers, brands and retailers around the globe.
Adam is dedicated to transforming how consumers, content creators and beauty brands interact together. He has 25 years of marketing experience with a proven record of translating business goals to operational reality.
Prior to joining Perfect Corp., Adam was a AVP of Marketing at L'Oréal USA where he received a 2015 Beauty Shaker Innovation Award.
Throughout his career Adam has had outstanding success in managing established brands as well as creating new products, line extensions and breakthrough innovation from ideation to commercialization
Adam holds a BBA with an emphasis in marketing and finance from the University of Michigan and an MBA with honors from Fordham University Graduate School of Business, where he also teaches as an Adjunct Marketing Professor in Experiential and Luxury Marketing.