This week on Beauty & The Brain, Dr. Chris Croley, NP Jerry Drinkard, and NP Allie Ballew have an unfiltered conversation about something most MedSpa owners think they’ve mastered… but rarely have a system for:

👉 Clinic Culture — the real driver of patient experience, trust, retention, and referrals.

They break down:

• How patients instantly sense stress, chaos, or tension

• Real culture missteps inside Skin & Tonic — and what they learned

• Why great injectors fail without a strong support team

• The difference between “customer service” and hospitality

• How to hire, onboard, and train for personality alignment

• Why rushed energy destroys patient confidence (even when the work is good)

• How leadership sets the tone — intentionally or accidentally

If you're an injector, MedSpa owner, manager, or anyone building a patient-facing aesthetic business, this episode will change the way you think about workflow, communication, and client care.

Culture is not an afterthought. It’s your brand.