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How I pitched our product to our strategic partner's clients & got first set of customers
Episode 146th October 2022 • B2B SaaS Podcast • Upendra Varma
00:00:00 00:19:08

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I talk to Akash Agarwal, founder of a supply chain management SaaS called Conmitto. He used a strategic partnership with a logistics company to pitch their software & sell it to their partner’s customers.

Talking points, 


  • what conmitto is all about
  • how they have unbundled a whole warehouse management suite to focus on selling just one module, “dock optimiser.
  • how they hit 10K MRR serving 12 customers & managing around 45 warehouses across these within just six months
  • how they used a strategic partnership with a logistics company to pitch their software & sell it to their partner’s customers
  • how word of mouth with the logistics ecosystem is driving top-of-funnel lead generation for them after landing initial deals
  • how does their conversion look like & how do they manage to close deals with 4-5 calls post the initial lead interest
  • how they sidestep requests for pilots by onboarding them onto a lower-tier monthly pricing plan
  • why are they focusing on expansion revenue by feature upsells
  • why do they think expansion revenue is better than focusing on new growth at this stage of their company
  • how they are growing with some funding raised & with seven employees ( 2 in GTM ) as of today


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