Amanda shares the standout insights from the summit, from AI and consumer psychology to loyalty economics, customer lifetime value and the power of ecosystems. She also takes us behind the scenes of the awards, including why FNB eBucks and Shoprite Xtra Savings continue to stand out, what challenger brands can do to get noticed, and why the awards celebrate commended and highly commended teams alongside category winners.
The conversation also looks at how the International Leaders in Loyalty Summit has evolved from a small classroom gathering into a global loyalty community—and what Amanda hopes to bring to its next chapter.
