For this Marketing Society Middle East event we explored how brands can use data and analysis to drive better decisions, teaming up with our friends at Landor to launch a new series called Brand Conversations. Analysis of business values, based on the S&P 500 Index, shows that your brand represents up to 30% of business value creation. Landor’s Global Executive Director, Nick Cooper was joined by Promont's Ross McAuley, Saudi German Hospital Group's Rami Zahran, and Ras Al Khaimah Tourism Authority's Dan Taylor to discuss the ins and outs of strategic brand decisions that drive value. Learn more about Landor https://landor.com/