It's hard to describe an irresistible offer. I think we all know one when we see one, but it's not easy to quantify or even easy to articulate in a training scenario.

Today, I'm sharing with you 3 steps that you can take with your offer to make it virtually irresistible. Once you put this lens over your offer, it becomes pretty easy to spot where it may fall short.

You will want to take notes and make these 3 steps part of your standard framework for creating an offer.

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