Dallas Burnett has a conversation with Tarra Stubbins, a master of lifestyle and time management coaching with a rich history of working alongside celebrities for over 20 years. The conversation includes stories from her time on tour with famous musicians like Mick Jagger and her shift to her current business of fractional executive assistantship. The two discuss time management, goal-setting, multitasking, and the importance of aligning daily tasks with lifelong goals. Tarra also discusses her philosophy of not copying other people's routines and instead focusing on developing your own habits and routines that will help you achieve your goals.

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Hey everybody.

We're talking to Tara Stubbins today.

What an amazing woman She is a master of lifestyle and time management

coaching with a rich history of working alongside celebrities for over 20 years.

She has some incredible stories from her adventures on the road,

learning from the very best.

She's not only an expert in her field, but also a great new friend of mine.

You don't want to miss this incredible conversation.

Welcome, welcome, welcome.

I am Dallas Burnett, sitting in my 1905 Koch Brothers

Barber Chair in Thrive Studios.

But more importantly, we have a great guest today.

She's a seasoned expert in lifestyle and time management.

Tara Stubbins joins us with her incredible experiences with two decades

on the road with celebrities like.

Mick Jagger.

Are you kidding me?

Mick Jagger.

You hung out with Mick.

Jagger.

All right, we gotta learn from our experiences.

Welcome to the show, Tara.

Thanks so much for having me.

I'm so excited to be here.

What an intro like is everyone up and dancing?

Oh my goodness.

We like having fun on the last 10% for sure.

Yes, I love it.

It's like a massive rock concert bringing me back to my roots.

I love it.

Well, now we've got to know, because you have had, you

just had some tremendous experiences and us seeing so many things on

the road hanging out with all these celebrities, and so we're real excited

to hear some of your experiences.

But first, I just thought that everybody would enjoy this.

this little short story because you really did hang out with Mick Jagger and it's

not like it was just, just at a concert.

he actually really helped you out a little bit.

So tell us your Mick Jagger story.

He did.

So a little bit of backstory.

I, have been honored and blessed in life and have been able to work

alongside some amazing people.

And one of them has been Mick Jagger.

I spent eight years on the road with him as his personal and executive assistant

traveling everywhere he went for those big, massive rock and roll shows.

and it's actually really interesting.

So the first kind of world tour I did with him, I was actually engaged at the time

and, my now husband, so not the person I was engaged to, but somebody different

was also out on, the Rolling Stones tour.

He was in charge of the lighting, running the light shows and designing it.

So we, and he was actually married at the time.

and we knew each other.

We, like everyone on the crew knows each other.

We were friendly.

The tour ended, we went our separate ways.

I went off and did another small tour.

actually he went off and did a Barney tour, which I find hilarious.

Going from the rolling Stones to Barney.

and right,

That's awesome.

and they need lighting too, I guess.

and then we, I ended up not getting, married, calling off the engagement.

And on the Barney tour he actually ended up getting a divorce.

and we both came back together.

Most of the crew came back together on, the next Stones tour.

And apparently I was not the cheery, happy person that you see today.

I was pretty cranky at the time and there was this one instance we

were in, San Francisco actually.

And usually when they did two shows back-to-back.

So night after, one night after the next we would do, a big party at

the, after the first show backstage.

because we didn't have to like load out the show and move on to the next city.

We were all just staying there.

So we had this massive party and I had to organize it and it was

a little bit last-minute and.

Mick kept changing his mind on what he wanted.

He wanted clam bakes and then he didn't want them, and all of these things.

So I was extremely frustrated and cranky, and all I wanted to do was just go

home, back to the hotel and go to sleep.

And so we were at the party and I was just making sure everything was okay,

and I was gonna get ready to leave.

And Nick comes up to me and he's you are really cranky.

Come with me.

And he grabbed my hand and he walked me through the party

and he brought me up to Greg.

And he was like, you are really cranky too.

You're both cranky.

Figure it out.

And that was 18 years ago.

I love that.

That's so awesome.

That's hilarious.

Oh my

it.

you figured it out 18 years ago that you figured it out.

Wow.

What a story.

I, that's amazing that you spent so much time with them on tour and that

particular, like Mick, Jagger in particular, like, I mean, you see.

rock bands, you see rock artists and they kind of go and some of

'em have long, short careers and some of 'em have very long careers.

But then it's like the rolling Stones, they're on another level.

it's his, it's fascinating, when you were with him and around them for that

period of time and seeing how they approach, I don't know, like touring and.

Life that had to be a tremendous, there had to be some tremendous

things that you picked up from that.

it's true.

I do laugh at the tour, the rolling Stones tour that's coming out right now, which

is sponsored by AARP, which I find so fitting and wonderful because they are

in that age bracket where it should be.

I'm not on that tour.

I'm actually happy I'm not, but I just find it hilarious

every time I think about it.

funny.

when I was, I just wanna tell a little story for a second that

will actually answer your question.

when I was younger, I had really young, I had a shirt that said,

remember me, I'm going to be a star.

And I wore that shirt everywhere to the point where I disintegrated.

I.

Wish I still had it today.

but the problem way back then was that I really wanted to, I really thought

that being a star in my, like very young brain was being a rock star.

up there on the stage, I.

Playing guitar, singing, dancing, being that rock star performer, I didn't

really understand that there was anything else in the world that was a star.

And I have very little musical talent.

I do have this guitar behind me.

As I said before, I sounds like a dying animal.

When I play it.

I'm not very good at it.

but I, I.

So I thought that I was just going to be like, I'm never going

to achieve any of my dreams.

I might as well just, throw them out.

I'm never gonna make anything of my life that sucks type thing.

but for some reason, and I tell this story a lot, for some reason I, held

onto a little bit of that dream.

I didn't.

Throw it all away.

I held onto a very small percentage of it, and I would forget about it for,

days, weeks, months, at a time until those like pivotal moments in life came

up where you had to make those decisions.

And I would be like, oh yeah, I wanted to be a star.

Oh, I still can't sing and I still can't dance.

but yeah, like maybe there's something here.

and it's how I was able to form my life into working with celebrities.

So maybe I wasn't like, that the celebrity on the stage, but I

was still surrounded by them for.

Pretty much all of my working career, and because I was never that person up on the

stage singing, dancing, performing, I was always fascinated as to like, why them?

Why Mick Jagger, why Drake?

Why Lady Gaga?

Why are these people celebrities and successful and not.

Other person on the, on the street.

so when I've been, when I've been working with them, I've always been like

a sponge, if you will, of, like, why?

Why them?

What are they doing in their day to day?

What are they doing to become this huge success?

So working with people again, like Mick Jagger, I was, obviously helping

him throughout his day to day, but I was also a sponge and, what was he

doing exactly on a day to day too?

Aer to sustain.

again, not a lot of bands have been in the public eye for 60 years.

60 plus years with the Stones, So what actually were they

doing to make this possible?

Wow.

Wow.

That's awesome.

I love that story.

I love your perspective too, and I love that, I love how you, I.

How you'd never lost your kind of original desire.

And, you're like the T-shirt, I want the T-shirt, and you, even though

the T-shirt wore out, that you just said, okay, maybe my definition

of what a star is was inaccurate.

But that doesn't necessarily mean I don't wanna be a star.

I just maybe that there's more to it than what I originally

intended and or thought about.

I think that's really cool.

And I think that's, I think that's really neat how you continually, pursued

that, that venue of celebrities and music and all these things and you

were a part of something, really big, much bigger than you, but it was, you

were adding to it and creating in it.

So now Tara, you've been have a really neat story working with all these

celebrities and going on tour and Mick Jagger and you're getting introduced

to your husband, but that's really.

different than what you're doing now.

You're, you've moved into this kind of time management expert

and helping lifestyle in terms of coaching and things like that.

So can you tell us a little bit about the transition?

You own your own business now.

Tell us the transition, how you go from, celebrity, rock star touring people to

time management, lifestyle coaching.

Yeah, so there was this one time, not with, Mick, Jagger

and the rolling Stones with another, musician that I can't name names,

but, we were in, Shanghai actually.

And one of his crazy requests every time he traveled was that he wanted

his toothbrush to be sanitized in a hotel industrial dishwasher.

So every time the toothbrush came out of the suitcase.

I had to take it downstairs and to like back of house and

put it through the dishwasher

wait a minute.

it was this musician's, it was their per, this person's like

literal, it was their toothbrush.

It wasn't like you went out and got a toothbrush and sanitized it.

It was their toothbrush and you had to Oh, wow.

So I get asked all the time, one, why I didn't just run it

under hot water and pretend that I put it under the dish in the dishwasher.

and I'm like, well, I guess you know, my, I'm too honest.

So I did it.

and then I always get asked why I didn't just buy a new toothbrush or an

electric toothbrush, so I have no idea.

I learned a very long time ago that you never ask rock stars why.

They do some crazy stuff that you just don't wanna know.

So I don't ask why I just do.

but yeah, so this crazy request, every hotel we would go to, I would

have to go and have this discussion with, the Baca house staff.

And a lot of times we had stayed in the hotels before,

so they knew we were coming.

They recognized me.

They were like, here comes this crazy lady with a toothbrush again.

But we were in Shanghai and we'd never stayed in this hotel before.

It was, fairly new, very expensive, like presidential suites, the whole thing.

And I was trying to communicate in a language that I didn't speak, they

didn't speak English, that I had to put this toothbrush in their dishwasher.

And they were looking at me like I had three heads.

It was probably one of the most awkward experiences of my life, and

I remember standing there with this brush in hand thinking, there's

gotta be more to life than this.

And that was my like, aha moment.

Where realized that I still absolutely love helping people.

I've, believe that I've been put on this planet to help others succeed, and I am

still fascinated with success and building success and what brings about success.

But I just wanted to help more than one crazy rock star at a time.

I love it.

You're expand, you're, you at that moment with the toothbrush,

it just expanded your horizons.

No longer am I just working with one crazy rock star, I can expand.

I love that.

You know though, I've heard the stories about, I want all the.

certain colored M&M's taken outta the bag, and I need, but I've never,

man, I've never heard, I want my toothbrush sanitized in the hotel.

Dishwasher.

Yeah, it's a good one.

It's a

Oh.

A fun, another fun one that I had to do, on the road with the

Stones is Jagger always wanted his.

Hotel rooms painted a very specific, shade of beige.

So every city, every hotel room he stayed in, whether it was one

night or two or three, he was never in a hotel room for very long.

It had to be painted this very specific shade of beige.

So he had to go in a few days early, get the painters, do the painting.

It couldn't smell like paint when he was in it.

and there was this time we were in, what was then Mumbai, I

don't think it's Mumbai anymore.

And we were in a very old hotel and it had like ancient wallpaper, ancient

gold leaf wallpaper on the walls, and we took that sucker down and we painted the

walls beige, and then we put it back up.

But yeah.

So he is serious about some beige walls

He's serious about his beige.

When I moved into my new home, a couple of years ago, all the walls were just

like construction grade, beige, and I was like, oh no, this is going.

I have PTSD.

We are not having beige in the house.

It was the

put up some reds or greens or yellow.

That doesn't matter.

Let's go.

Just not beige.

I've had enough beige.

Oh.

No beige.

yeah.

So I had that, aha moment and I finished the tour.

I came off the road and I was like, I'm gonna open a business where I can help.

More than one rock star at a time.

and because I had the experience as like a personal assistant, I opened

up a personal concierge business where I was helping high net worth, high

profile individuals, basically run their households in a way that I was running,

their lives out on the road basically.

the business is actually still in business today.

I.

Still help a number of, celebrity clients.

I opened it in 2007, and again with absolutely zero

business background at all.

I had no idea what I was doing.

and, I actually remember back in 2007, the thing to do was put, advertisements

in the Yellow Pages and I, Yeah, it.

I remember saving up so much money so I could put this like

big ad in the yellow pages.

One, not thinking that like my target market is extremely wealthy

people, they're not opening the yellow pages and someone they find.

anyway, and two, I remember the day the Yellow pages got, delivered.

I sat by my phone a landline at that point.

I sat by it and I waited.

'cause I thought, the yellow pages have been delivered.

I'm gonna get so many calls

in the calls.

They're just gonna start rolling in.

Yep.

I did not get one call from that Yellow Pages ad.

Not that day, not any day.

but yeah, it was a big learning experience for me because again,

like zero, like I was a dirty roadie.

I had no idea what I was doing.

but I did these experiments.

I wasn't.

Shy, I jumped all in and, I learned from what I failed at,

by able to do what was right.

And there was this one moment where I always craved like a

network, a community of people.

Me because there wasn't really the startup community or entrepreneur

community as there is now.

there was this like one guy who did lunch and learns at like city hall.

It was very weird to like mortgage brokers.

so I was like, I really want.

People like me.

and when the first co-working space opened, I was like

the second person to join.

I volunteered at the front desk.

I like ran their events.

I just immersed myself into the community 'cause I was just.

So excited to, be part and surrounded by other people like me.

They did exist, and they all became my friends and I started realizing

that they would, a lot of people would get to a certain point of success

and they couldn't get over that hump.

And I started realizing that it was because they didn't have that

strategic support behind them.

because of my, Assistant background, I realized that they really needed,

not their sister or cousin, helping them with bookkeeping tasks, but they

really needed that strategic support.

So that's where the idea of the second business.

a fractional executive assistant business came in where I wanted to

really just help people in my community, with executive assistant support and

really strategic support, be able to like, get over that hump of success.

and really everything that I've done ever.

Really since, like way back in my first career, my first job has always been

like, how can I just help people be better at their dreams and achieve their goals

and take like those sponge moments and really be able to help others with it?

Oh, that is so good.

I love your progression then.

Thank you for just being honest I love it where you're just like, man, I saved

up and just took a swing at the yellow pages and then just, man, it didn't

work out, but it was a great education and that's, that's how we do it.

That's entrepreneurship.

And so I love how you were feeling the need and how you

saw that and you wanted to help.

Help establish what you were doing on the road with people in their lives.

and now with the fractional, executive assistant, I love how

you talk about strategic, support.

And I love how you talk about having seen it where a lot of people, especially

in the community that you are a part of and the entrepreneurial community,

never seem to achieve their goals.

And I think that is a true thing.

I think if you are.

If you are, if you're a startup, if you're an entrepreneur, your goal is not

to be the, it's so easy because you're everything to everybody in the beginning.

But your goal is to move through that about as fast as you can and then start

building your team and, and you're a big part of that with your new organization.

I was just talking because it's so important.

We were just talking to a client today, and we were just talking to them and they

are trying to construct around their, they have different operations and they're

growing at different levels and different ways, and so they're literally looking.

At it from the standpoint of how you manage your time.

and they would say, okay, you're at this stage.

if you're doing these types of activities and you're splitting up your time

this way, you're like the first stage.

And then just looking at it through the lens of time, it's a really amazing, so

you're very ahead of the curve on that when you're realizing that people, how

they manage their time and how supported they are so that they can delegate

these things off is, super huge.

Now, I.

Just after the first of the year, and I know that I've got a lot

of listeners that's made because they're listeners of the last 10%.

They are striving for excellence in their life.

They have probably created or will create or in the process of creating some goals

and they're probably looking at their year saying, what's my 2024 looking like?

Now we have you as a time management expert, lifestyle management

expert, you are helping some really.

High net worth individuals manage their life.

So tell us a little bit about your approach and what are some things that

you feel like we could use in this new year, as it relates to time management?

I have so many thoughts.

How many hours do you have?

I love it.

That's awesome.

Don't take.

I'll take all your time on time management.

I'm very passionate about a few aspects of time management.

one is obviously, we have the new year.

People are setting resolutions, but people are already probably failing at

their resolutions right now, and I'm a.

Massive believer in setting goals and setting stretch goals.

I find those very important.

Not just an easy goal that we can hit, but I'm not a believer in resolutions.

they're, have like a.

All-or-nothing mentality.

you always set too many of them.

You have unrealistic expectations that you're gonna be able to do all these

things from day one for 365 days a year.

external influences come in that start, changing the way you can do things.

There's just so many reasons why resolutions beat us

up as human beings really.

but setting a goal.

and let me jump in.

So how do you, how would you describe the difference?

'cause I hear what you're saying.

I know where you're going, but how would you describe the difference in, 'cause

you're for goal setting, but you're not really about resolution making.

So tell us how you would describe the difference between those two.

Yeah, so I believe personally when people set

resolutions, they set all these things to get to an end goal.

So their resolution isn't say.

I wanna make a million dollars.

It's, I sure I wanna make a million dollars at the end of the year, but

I also wanna walk 10,000 steps a day.

I wanna read 20 pages.

I wanna wake up at five A.M.

I wanna drink this water.

I want to make a hundred sales calls a day.

So they set all these things, which they.

Think are going to actually help them get to this end goal

or their end like resolution.

and like their resolutions are actually like the things they're

going to do on a day-to-day basis.

which I find is like great on January 1st or second when you wake up.

But like you're exhausted by trying to fit all those things into your right,

it's saying this is the, this is what I resolved

to do on, in a perfect day.

And that is going to last for the next 365 days.

There's gonna be no hiccups there.

No schedule delays, no traffic jams.

It's all green lights from here, and this is my perfect life and my activities.

And even if I did those perfect things every day, like you said,

I would be completely exhausted after about the fifth day.

Yeah,

it.

Yeah, that's right.

That's so

and I think also people who set resolutions set like big goals,

so Or like big, not even goals, but I'm going to live a healthier 2024.

that's great, but it's really hard to like, manage and track

how you're going to live.

A healthier 2024 or 2024 is going to be the best year for my business.

great, but how is that?

So I think how we determine resolutions and qualify them is a

lot different than actually setting.

Goal.

So my goal for 2024 is to make a million dollars.

Great.

So what I'd like to do then is to make monthly goals, or monthly

habits or monthly challenges to help me get to that end goal.

So million dollars at the end of the year.

That's great.

I'm probably not going to start the year at eighty-Three, 3, 3, 3.

What?

We have to hit thousand to get to that million, like right off the bat.

So it has to be crude over the years.

But, okay, so what are the habits that I'm going to do in January

to help me set myself up for success for 20, like that end goal?

Is it making sure that I wake up at five A.M.

so I can own my own like power hour of focus?

Great.

Let's concentrate on that for January then.

What are we now that we've built that habit?

What are we going to do in February?

Is it going to be, I'm going to be determined to send a

hundred cold emails a day?

Great.

So now we're waking up at five A.M.

and we're sending a hundred cold emails a day.

Okay, what are we now doing in March?

So you build on the habit so you can actually create that lifestyle that you

wanna create, and it does so many things.

I am, again, I've been this kind of sponge with these really successful people,

and I've noticed that one thing that sets them apart from everyone else is

that they create their own motivation.

So a lot of us sit back and wait for that lightning strike to happen.

For us to feel ready for us to be, a hundred percent confident, for us to be

having a good day, to have the energy to start something or to do something.

But successful people just do it.

I like to say, just do the thing.

No matter how they're feeling, no matter how tired they are, they

have built the habit to just do it and to create their own motivation.

So if you are, Forming a simple habit in January, and you actually

succeed at forming that habit.

You can create your own motivation and go, okay, I did this.

Now let's do February.

Like I got this now I got March, and you're actually setting yourself

up for success at the end of the year and actually hitting your goal

rather than, I'm going to walk 10,000 steps, like you can do all of that

by December, just not on January 3rd.

I cannot tell you how encouraging hearing you describe all

those things is because it's so close.

Like when we engage in coaching, in our program, in our scaffolding,

one of the things we do is it's a monthly commitment for improvement,

and we talk about it like one in 30.

If I can get 1% in the next 30 days.

I'm happy with that if I can move the needle 1%.

So if that's a micro movement, but if I can do that and sustain it, man,

I'll take that any day over this big, massive thing that I'm just gonna

not be able to do in three months.

I'm just gonna give up and walk away from it.

And another thing, I love how you described and I think that.

So many times we miss this.

And I know I'm a big fan of goal setting too.

So this is you're speaking my language.

And so I love how you talk about being able to, to really, make

it specific and measurable.

And that's some of the things that we talk about in commitments.

If you're gonna commit to something, you have to be specific and you

have to be able to measure it.

Even if you don't, you have to be able to just to wrap your head around it.

but I really liked what you talked about.

Even if you're specific and even if it's measurable, you gotta

ask yourself the questions.

Tara said it.

You have to say, what habits are going to be required to accomplish this task?

And I think that's a big area of goal setting.

People overlook and they think that if they just do something and whatever, they

put the goal down, they're gonna get it.

But they don't peel the onion just another layer down and say, no,

what is the, what does that mean?

I love what you said about defining habits and routines and we're very

passionate about routines and habits.

Really getting your kind of head , wrapped around what those things are that

would help you accomplish your goal.

I think that's really great.

And I also love, you talked about motivation, like self-motivating, like

I, I think that's fascinating and.

I really think that's interesting.

do you have any examples of that, as that come to mind?

as you think through your experiences with some of these, touring musicians

or celebrities or anything, do you have any specific examples

you could share with us on that?

I definitely do.

so I always think of.

And maybe we won't share this with this particular person, but,

so I work with, I'm Canadian, so I of course work with Drake.

I think every Canadian works with Drake in some form of, yeah, some level.

especially people based outta Toronto.

but I like Drake.

Great guy.

I don't know if I'm big fan of his music, so don't tell him that.

But, Don't get me fired over

we want, yeah.

Yeah.

We wanna, that's so funny.

um, but I always think like, why is Drake like the most famous,

like Canadian, musician, artist right now?

is he really that much better than.

Anybody else, and I have to say it is because of his extreme dedication

and focus on like his goal and what he is doing to get to that goal.

And he also runs his staff that way too.

So he'll set a goal.

He'll make sure everybody knows what that goal is, and if you are not

on board and striving as hard as he is or harder to help him and the

team get to that goal, you are out.

He has no use for you.

So yes, it's a bit of tough love, but he has the like.

Biggest focus and dedication I have ever seen to setting a goal and actually

hitting it no matter what it is.

And it can be the biggest stretch goal out there.

And everyone's you are nuts.

There is no way we are going to do it.

And he does because of the habits he does on a day-to-Day basis.

And just that self-discipline of he can be having a horrible

day, not in a great mood.

And everyone can say, he's Drake, he has millions and billions of dollars.

Like, why is he in a bad mood?

But, people are human.

They have bad days.

and it's not about the money that he throws at the problem,

it's not about his staff.

it really is about like the focus and determination he has.

To hitting those end goals and that self-discipline.

I also think of, athletes as well, so professional athletes,

they have their end goal.

Their focus is winning the gold medal, the Super Bowl being the fastest,

the strongest, whatever it is.

And whatever they do on a day-to-Day basis is a hundred

percent aligned with that end goal.

And they're, focused, they spend 18 hours a day training.

Now, I'm not saying that you have to work 18 hours a day to be a success,

but what I am saying is that you need to make sure that whatever hours

of the day that you are working, they better be aligned with your.

End goal, So again, I also like to use this example of we all know

how to live a healthy lifestyle.

It's not rocket science, right?

We all know how to eat healthy.

We all know that we have to exercise a little bit.

We have to drink water.

Like it's, we do.

We all do it.

No, I just had a chocolate, like a piece of chocolate, like a lot

of pieces of chocolate, right?

it's confession on the last 10%.

I love it.

the people who actually live those healthy

lifestyles, they're just forming the habits that we have decided aren't

necessarily, something that we wanna work towards in our goals, our own

mm

I think that's, I think that's awesome.

And I think that if you're listening.

You're already feeling overwhelmed and you feel bad because you're not living

at that level of discipline and focus.

I don't miss the point, I think Tara is saying, she's not saying that you need

to live at the same level of focus as a major league baseball player or Drake.

What she is saying though is that the level of focus and intensity

that you have towards a very clear.

Picture of what you're trying to create definitely contributes to

the movement in that direction and if not achievement of it.

So I think that's really interesting.

I do think too, I liked what you talked about, his expectations for

his team and if you're coaching your team, Tara spoke about Drake and said

yes, he, the reason that his team.

Moved towards.

His goal was because he had really good clarity and was, you said it, you

were like, he knows what he wants and he tells everybody, this is the goal.

Let's be real clear about this.

You're gonna help me get there.

And so it a lot of times.

As a team, if we're leading or coaching a team, when we're not getting that

progress towards that, one of the reasons is that we haven't clearly

defined what it is that we're supposed to be doing and going for, and what

each person on the team is there to do.

And I think.

with Drake, he's got all these specialists around him.

So they kind of are experts in their own field.

So they know their deal, what they bring to the table.

But he is the one that's, he's the only one that can tell everybody,

this is what Drake wants.

This is where we're going.

And so that's his role in the whole picture.

So I think if you're coaching and leading a team, that one of the

things you can take away from what Tara just said is that we need to,

if you think you've been clear.

Go back and be clear some more.

You can't over communicate clarity to your team members.

And what we're trying to do is pull them into alignment with what we're doing.

We're wanting them.

Now Drake, he's a global celebrity and so when you know if you wanna be on his team,

you have to be in alignment immediately.

And sometimes you might be managing a team that's like.

maybe I've got alignment or maybe I don't, but you've got to, you've

gotta inspire those people to come in alignment so that you can get the goal.

So I think, man, I think those are great examples.

Oh man.

Working with Drake, going, hanging out with Mick Jagger.

Oh, this is fun stuff.

This is good.

This is, you got a lot of great stories.

I also wanna say too, for anyone that's being over that

may seem overwhelmed, I think that we actually as a society complicate

success and goal-setting and time management, and daily routines.

I.

One of, my biggest pet peeves is people always ask me, what celebrity, morning

routine do you copy for success?

And what they do isn't necessarily going to help me.

As Tara, like I have my own life and my own goals.

and I don't like it when people, read.

like these books for massively successful CEOs and they try to like,

copy them and get up at four A.M.

and play a round of or two A.M.

and play a round of golf and eat this.

And it's these people are doing this because they have the luxury of time

to, have these kind of crazy schedules.

But when they were building their success, they actually weren't.

Doing this, and I've seen successful people, their morning routines are sure to

work out, to get up early, to eat healthy.

But I've seen other really successful people whose morning routines are

to sit down and smoke a cigar and drink a bottle of Jack Daniel's.

there's just,

Yeah, you don't see that on the, you don't see that on the

cover of whatever workout magazine.

my morning routine, I'm the CEO of x Fortune 500 gram.

My morning routine is to get up, smoke a cigar, and drink a bottle of Jack.

That's, uh, hilarious, but it's true.

successful, right?

So I think when we're trying to set, and our own goals, one, we

have to be kind to ourselves.

So there's not gonna be every single day of the year where we

are going to be able to do whatever habit it is we're trying to form.

there's, we're gonna have bad days, we're gonna have bad months,

we're gonna have bad years.

but as long as we're continuing, as you said, to move the needle a little bit on,

whatever that goal is, I also really think that, there's, like we can spend too much

time kind of planning for the future.

So when I make that million dollars, I'm going to be happy or I'm going

to do this, but There's all this life that we need to live now.

So I like to think of time management as what am I doing today?

So I can say that I've lived the best day that I possibly can today.

Sure.

It might be a hard day.

Sure.

I may have some angry clients or angry staff or, but have I lived today the

way that I set out to live today?

that type of thing.

because yeah, life's too short to be like.

When I make that million dollars, I'm gonna be happy When I build that big

business, I'm gonna be happy When I have this big team, then I'm going to be happy.

you're just gonna wish your life away.

I think that is so much wisdom coming from someone who

has been around all of that, who has seen behind the curtain and see,

what, high net worth individuals on a global scale, you know how they live.

And then to be able to come back and say, Hey, yeah, by the way, if you can

live your day the way you wanna live it,

that's success, and I think that's very important.

I do think that when you're talking about that, it's very important that

we don't define success like you are saying, on, we don't define our

success on someone else's success.

We don't put ours on them.

So their success is their success.

That doesn't necessarily.

Ha have to be ours as well, so if somebody else goes and make, makes

a million dollars or running a company or is a rock star, it's kinda

like you were saying before, star.

I had this in my mind, but that word was bigger than what I thought it was.

And I think some people have a small definition.

It's a very small window of success, and they define success a very narrow way.

And they point to somebody that they think is what they want.

I want this, I want fame, or I want, whatever money.

And that is their small definition of success.

But I think what you're saying, I think very wisely is you need to expand that

definition a little bit and really turn it around and look in the mirror

and say, what does that look like?

What does that look like to me?

And I think that helps you live a better life, So I agree, man.

That's good stuff.

That's good stuff.

All right.

I need to ask you, we, because that kind of gets into what my next question is.

We talked a little bit about, the focus and intensity and how to set goals

and man, that's really good stuff.

I think everybody's gonna really enjoy that.

But what we haven't talked about is any common mistakes.

Actually, you mentioned one before, people over, setting two big, maybe

setting resolutions that lack clarity.

But is there any other time management mistakes or lifestyle management

mistakes that you see people.

Make, that they could correct.

Yeah, so we just mentioned one and that's trying

to copy other people, so your life is definitely not other people.

I always, when another one of my biggest pet peeves is when.

People say I'm the master of multitasking.

I can get so many things done today.

people also define time management.

I think.

Not necessarily in the correct way a lot of the time.

when I give, like keynote speeches, I'll ask the audience, what their

definition of time management is.

And some people say getting to inbox zero, and I'm like, no,

this is not time management.

Or, when

That's so

pre covid when everybody was working in the office.

I would always get like shaving five minutes off of my daily commute

and I'm like, no, it's still not

Uh.

time management isn't necessarily about how

much you can fit in the day.

It's about, again, like the quality of.

Things that you are fitting in the day.

and I get pushback on that too because people say I don't run my own business.

I work for somebody else and my tasks are assigned to me.

same with me, I do run my own business, but I have clients,

I have very, pushy clients.

So I will set my day, I will set my day.

On, these are the things I wanna get done, and some days I don't get those done.

But again, going back and does that mean I'm bad at time management?

No, not necessarily.

but it's going back to have I lived.

The day that I wanna live, have I worked incredibly hard for my goal

or my end goal as hard as I can.

Yes.

have I been able to surround myself with somebody that I love and care about,

even if sometimes it's just my cat.

Yes, I can.

so whatever those like really like non negotiables are, even if you can get like

a quick moment in throughout the day.

so I think like red, being able to redefine time management,

so not, multitasking.

again, a lot of people think that they're these masters of multitaskers, but there

really is no such thing as multitasking.

The human brain can't think of more than one thing at a time anyway.

So you are actually contact switching when you are multitasking.

So you're actually wasting time and you're making yourself exhausted.

So you have these like business owners who are, trying to do this and then

going over here and doing this and then taking a meeting and answering calls.

And at the end of the day, like if you think about what did I actually do?

It's actually hard to say I actually accomplished this.

'cause you're all over the place.

Yeah.

So that's.

It's definitely something that, I think people can, redefine time management and,

make sure that you're not multitasking, set goals that are, and, routines or

whatever it is that are you and your own.

So people will always ask me like, what I think about affirmations

and I think that they're great.

If you want to yell affirmations or say affirmations to yourself to

get you motivated and to get you to do those tasks, then please do.

I'm not anyone to sit here and say they don't work, if you wanna power pose in

front of the mirror every morning to get yourself, Whatever, it's, do it.

If you wanna paint your hotel.

Yeah.

If you wanna point your hotel rooms beige please, or your room's

beige, please go ahead and do it.

if that's what motivates you to get the job done.

There shouldn't be any of Tara says you shouldn't, have affirmations or Mick.

Jagger doesn't do affirmation, so I'm not going to, it's all about what can

motivate you to achieve the next step.

Man, this is so good.

Oh, you are killing it.

I love it.

I want to go to back to what you were saying about time management

and redefining it, because I think time management in so many

contexts is defined on how you can better, it's like Tetris, right?

It's almost like you're like, how can I fit these blocks together better so

that I could get more blocks on a page?

And it's not NN not exactly.

That's not, because the point is you could get twice as many blocks on

the page and get half as much done.

That's worth doing.

And I think what I love about what you're saying in redefining our.

Perspective on managing our time is it really comes back

to your, purpose and priority.

like, why am I doing what I'm doing and what are the most important

things that need to get done so that I'm moving towards that goal or that

creating the life that I wanna have?

And I think that then you can actually get less.

Quote unquote Tetris blocks on your, on your board.

But the ones that do really are meaningful and are more weighty, I think when you get

to the end of the day and you feel like, man, this is a day that's just feels good.

It's just a lot of meaning and purpose.

There's And I love how you redefine that.

And I loved how you talk about switching too.

I think that's a big thing.

I really do.

I think it's a fallacy of modern culture that we think that is, it's almost like

everything has to be better, faster, quicker, squeeze more in, hurry.

And that means we have to be able to multitask.

And it's just like, mm, no, and you were managing like.

rock stars on tour.

Are you kidding me?

if there's anybody that has to handle that kind of stuff, you would've seen that.

So for you to come back and say, this is what I've learned that's counterintuitive.

you would think that I'm the best multitasker in the world.

I was able to, be on tour with the Rolling Stones and you're like,

no, , I just appreciate your time and spending time and giving your, Just

really a lot of wisdom and insight.

Tell us a little bit about your current company.

So this is your second company that you started, so you've done pretty good

for not having any business experience.

You're on your second business.

tell us a little bit about your company now and how people can

get in touch with you if they like what your company's doing, or they

want to, they want to contact you for keynote or anything like that.

How can people get in touch with you?

Yeah, so take it easy.

Group.com.

There's contact forms and I'm on social Taurus time.

everywhere and Tara Stubbins on LinkedIn as well.

you can Google me if I have an interesting spelling name so you can find me as well.

Tara with two R's.

but yeah, no, I just wanna make sure that everyone knows that

I am extremely passionate about helping others achieve their goals.

So it wasn't something that I had when I had this random

aha moment, with toothbrush.

I had a goal,

Yeah.

I just didn't know what to do with it.

And I'm a huge believer in anybody can achieve their goals no matter what stage

you are in life, what age you are, how much money you have, what your history

as, really any, your, physical, appearance and what you can do, anybody can, achieve.

goals that they set out to do.

And it really is just a few simple steps of, creating your own, motivation

and really that self-discipline.

And I like to have fun, and share those kind of celebrity stories

of, what I've learned about how they have become a success.

But, yeah, that's just my biggest mission in life is really being able

to help others achieve their goals, just like I've been able to do.

Oh, that's wonderful.

That's wonderful.

And that's exactly why we had you on the last 10%, and that's exactly why I know

all the listeners just have had the best time listen and absorbing all the wisdom

that you've been sharing with us today.

Now, we always in the show by asking our guest if there was someone they

would like to hear on the last 10%.

So it could be somebody you know, it could be somebody famous.

You can, since you know famous people, it might be both, but is there anybody that

you would like to hear on the last 10%?

I am probably a lot of your listeners are on

the Hormozy train these days.

Alex and his wife Leila, I believe that they are really genuine, people I've had

the opportunity to meet them very quickly.

but I believe that they are on the right track, and I really

love that they share a lot of what goes right and what goes wrong.

and they're not really trying to, fake that they live this

big, elaborate, wonderful life.

And again, they have that same mission of, anyone can achieve their goals.

And it is, a simple process if you follow through it.

So either of them I think would be an awesome, next podcast for you.

Oh, okay.

All right.

We'll have to, we'll have to reach out and see if we can, we can get

an introduction to the Hermoses.

that's a good, nobody's said that yet.

I like that.

That would be a good one.

That would, we would enjoy that interview.

thank you again, Tara for being on the show the last 10%, and thank you

for all your wisdom and thank you.

Thank you for your just great advice and I know that in 2024 it's gonna be very

impactful for our listeners and leaders.

And you guys check her out in the show notes and we will, we'll see if we

can have you back on again sometime.

I would love that.

Thank you so much.