Visit us:  threeblocksleft.com.au

Think the Tube is just a way to get from A to B? Think again. From the iconic roundel to Johnson Sans, the London Underground quietly invented modern branding long before anyone called it that.

In this episode of Brand Odyssey, we hop on a steam-powered time machine (mind the gap!) to explore how Frank Pick and a team of designers turned a chaotic transport system into a global design icon.

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Produced by Mylk Media