Artwork for podcast The Partnership Playbook: Unlock Business Growth, Build Systems, Reclaim Time
136. Why treating suppliers as vendors is slowing your growth (and how to fix it)
Episode 13631st October 2025 • The Partnership Playbook: Unlock Business Growth, Build Systems, Reclaim Time • Phil Hayes-St Clair
00:00:00 00:09:40

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Are your suppliers helping you grow or just filling orders?

If you're treating vendors like fixed-line costs instead of future-shaping partners, you're holding back growth, agility, and margin.

In this episode, you’ll discover:

  1. How to assess your current supplier relationships across 12 critical partnership elements
  2. The 3 maturity levels—Baseline, Growth, and Strategic—and what shifts each one unlocks
  3. Practical moves to transform a vendor into a co-invested growth partner

Want to build partnerships that scale your business—not just service it?

Listen now and get the “From Vendor to Partner” framework here.

Thanks to Fiverr for sponsoring this episode!

Use this link and the code PHILHSC10 to get 10% off your first Fiverr order.

New episodes Monday, Wednesday and Friday.

More from Phil Hayes-St Clair:

Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

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This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

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