Company Stats

• Revenue: $220 million
• Employees: 1,400+
• Founded: 1996

Episode Highlights

✅ Embracing a data-first approach is crucial for successful digital transformations and leveraging AI effectively.

✅ Cleaning and preparing data early prevents costly mistakes and ensures accurate outcomes in AI and digital projects.

✅ Building a data-driven culture involves continuous learning, curiosity, and teamwork to tackle complex challenges.

Episode Summary

In this episode, Kevin Campbell, CEO of Syniti, delves into the importance of adopting a data-first strategy for successful digital transformations. He emphasizes that as companies evolve and leverage new technologies like generative AI, maintaining data quality and governance is more critical than ever. Kevin highlights the common pitfalls of data debt, where companies delay necessary data improvements, which can severely impact digital initiatives and AI outcomes.

Kevin discusses how Syniti fosters a data-centric culture through values like curiosity, teamwork, and a commitment to action. By prioritizing data integrity from the outset, Syniti helps clients avoid costly mistakes and achieve high success rates in complex data projects. Kevin also shares how the company’s strategic shift to a “data-first” approach has significantly boosted client satisfaction and business growth.

Notable Questions We Asked

Q: Why is a data-first approach essential for digital transformations?

A: A data-first approach ensures that data quality and governance are in place before any digital transformation or AI project begins, preventing errors and maximizing impact.

Q: What challenges do companies face when dealing with AI and data?

A: Many companies struggle with poor data quality, which can lead to inaccurate AI outputs. Ensuring data accuracy from the start is crucial for effective AI applications.

Q: How do you promote a data-driven culture at Syniti?

A: We focus on values like curiosity and teamwork, encouraging continuous learning and collaboration to tackle the most complex data challenges for our clients.

Q: What is data debt and how does it impact businesses?

A: Data debt refers to postponed data management tasks that accumulate over time. It can severely hinder digital initiatives, making it essential to address early on.

Q: How has Syniti’s data-first strategy influenced client success?

A: By prioritizing data quality and governance, Syniti has helped clients achieve higher success rates in complex data projects, leading to improved business outcomes and growth.

Chapters

00:00 Intro

00:19 Company Stats

00:57 The Importance of Data in Digital Transformation

02:46 Building a Data-First Culture

04:30 Challenges and Successes with AI and Data

07:10 The Data-First Approach: Real-World Examples

13:32 Connect with Syniti

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#DigitalTransformation #DataManagement #DataQuality #AIInnovation #BusinessGrowth #DataDriven #TechLeadership #DataCulture #BusinessSuccess #DataGovernance