Shownotes
We can't assume that others have the same struggles as us. Sounds obvious, right?
Well, it's tempting to create services and products with ourselves in mind.
For instance, I'm a tutor who helps other tutor business owners.
I can't assume they have the same pain points as me. And as education business owners, we're prone to deciding what support people need.
Soundbites
" And that's why I rarely encourage people to carry out the traditional target audience exercise where you use your imagination to pinpoint who they are and what problems they're having. Instead, here's an actionable step you can take to really understand your audience."
" In short, we have to understand the real problems real potential customers are having."
Enjoy :-)
Sumantha
This inspiration was taken from the Small Business Big Lessons Podcast, Episode 8
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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.
I specialise in supporting education business owners launch, grow and scale on their terms.
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