Shownotes
We have arrived at Part Three of our three-part series on creating a show that has meaningful differentiation — the kind of differentiation that will attract and retain an audience in a time of more and more podcast clutter. This lesson is all about how to display your differentiation visually, and how to use the “Hell Yes” principle to iterate yourself to the best shared show experience for you and your audience.
Over an hour of intense discussion, Jerod and Jonny cover the following topics, in the same 3 ideas/3 bullets format that they have used for each of these lessons in their mini courses:
1. Create remarkable show art
- The importance of research when creating show art
- Why it’s imperative that you not overcomplicate your show art
- How your show art can (and should) evolve as your show evolves
2. Be strategic and intentional in your use of visuals
- Have a logo that is instantly recognizable as yours
- Should you use an image of yourself?
- How to think about color and font
3. Double down on what works, and iterate on what doesn’t
- Why you should never capitulate to appease people on the fringes
- How to use the “Hell Yes” principle to know what works and what doesn’t
- The importance of iterating to “Hell Yes”
Remember: indifference won’t differentiate! We discuss that principle as well.
Plus, we offer up two new podcast recommendations:
