Lenny Murphy speaks with Sam Peskin, CEO and co-founder of Early Studies, about their innovative "Future Perfect" methodology that helps brands uncover what consumers truly think by focusing on social circle perspectives rather than direct questioning. Sam shares how their unique approach to consumer psychology combines social circle surveying with a "triple tense technique" to identify shifting trends and hidden signals in consumer behavior.

Through fascinating case studies and insights from Sam's entrepreneurial journey, this episode explores how Early Studies is challenging traditional research methods to help organizations better understand the "lying economy" and predict future consumer trends with remarkable accuracy.

Thanks again to Sam Peskin for being our guest. You can connect with him on LinkedIn