14. How to Create Your Own Platform as an Independent Creator | with Laurelann Easton
Laurelann Easton is the owner of Wrapped Up In Jewelry. She makes incredibly unique jewelry using stones and crystals and wire wrapping inspired by nature. When Etsy stopped working for her, she set out to create her own platform where she can sell to her audience on her own terms. She tells us how she got started, how she learned to create recurring revenue to make her income more predictable, and what she does for social media marketing.
In this episode we talk about:
Getting started working with jewelry
Offering a membership box and how that benefits her business
Keeping your creative practice front of mind
Moving off of Etsy to create your own shop
Laurelann’s social media strategy & photography tips