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E36 Amplify — From Podcast To A Book That Positions You As A Unique Expert, Authority or Thought Leader
Episode 3615th December 2022 • Business Podcasting Made Easy • IBGR onAir Talent Donna Kunde & Ben Gioia ("joya")
00:00:00 00:13:00

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  1. "Don't reinvent the wheel, just realign it." — Anthony J. D'Angel
  2. Become a person worth listening to by positioning yourself as a unique expert, authority, or thought leader with a book that you’re proud of.
  3. Leverage the idea / concept of the book BEFORE it’s published or even finished (by having conversations with your potential clients and strategic partners).
  4. First, transcribe your podcasts (with a tool like Then brainstorm a list of potential clients and strategic partners and reach out to them. Ask them about their biggest fears, challenges, goals, dreams, etc. (in terms of your season theme). Include anything you may have missed in your shows. Use the amended transcriptions as 80%-ish of your book. 
  5. [TAKE ACTION] Refer back and listen to S11 E9 How To PreLaunch Your Podcast By Building Anticipation and Excitement. Then transcribe, brainstorm, and reach out!

Remember that if you want direct, live support from us for your business podcast, then contact us today at

Each week we will walk through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.


Ben Gioia ("joya")

Book Coach, Strategist & Publishing Advisor

Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.

Donna Kunde

Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.

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