Copywriting – you either love it or dread it. And if you're running a product-based business, writing words that connect and convert can feel like a full-time job in itself.
I’m joined by Kate, founder of Eat Your Words Copy, to talk about one of the most overlooked yet impactful parts of your brand: your tone of voice.
Kate is a copywriter who helps ecommerce brands write words that sound like them and actually drive sales. If you’ve ever felt stuck writing product descriptions, your About page, or captions that don’t quite land – this conversation is for you.
In this episode, we explore:
- What your brand's tone of voice actually is (and how to find it)
- Why tone of voice helps build trust, consistency, and conversion
- Common copy mistakes product-based businesses make
- Tips for writing copy that feels natural and gets results
- When it’s time to outsource and bring in a copy expert
Whether you're writing your own website or considering hiring a copywriter, this episode is packed with practical tips you can apply right now.
📍 Connect with Kate:
🎧 Loved this episode? Subscribe, share it with a fellow founder, or leave a review to help more product-based businesses find their voice.
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