In this session we looked organisations and brands that have responded well to the current crisis. Those interacting with consumers appropriately during a difficult time, perhaps having to pivot their business model or marketing strategies to reflect a changed marketplace and unprecedented situation. We looked at examples of handling the crisis well and how this impacts the brand but also some of the skills and tools that you can use to help your organisation manage a crisis in the most effective way possible. This included: Crisis management – how to prepare a plan of response Managing reputation in a crisis Changing business models Agile marketing The changing landscape for businesses How fast will economic recovery be? What else can businesses do to innovate in a crisis? We were delighted to have Morna McLelland, Managing Director of Stripe chairing the webinar, with speakers: Juliet Simpson, CEO, Stripe, Derek Hemphill, Digital Content Lead - Natwest and Andrew Wilson, Founding Partner, Charlotte Street Partners.