How do you strike the right balance between managing long-term plans and investments against the pressures of short-term targets? How do you prioritise empathy and the needs of customers whilst generating revenue? With the impact of COVID-19 starting to be understood worldwide, we partnered with our friends at Snap Inc. for a frank conversation on the future of marketing. This webinar was moderated by Asmaa Quorrich, CEO, Think Big Consulting, and we heard from Antoine Challita, Head of Industry – CPG, Snap Inc. and Mehdi Moutaoukil, Chief Marketing Officer, L’Oréal.