Google Ads aren't designed to fix a broken marketing strategy. They're meant to amplify what's already working!

In today’s episode, I’m excited to welcome digital marketer and former Google strategist Jamie Reutershan to talk about using Google Ads to grow your therapy practice.

Google Ads can be an incredible way to grow your therapy practice. But that’s only possible when the right foundation is in place.

If you've been curious about paid advertising, but aren't sure where to start, this is a conversation you don’t want to miss!

In this episode, we cover:

• Knowing when you're ready for Google Ads
• Building a website that converts before investing in ads
• The website metrics every therapist should track
• Contact forms vs. intro call schedulers
• Avoiding common Google Ads mistakes
• Budgeting for Google Ads effectively
• DIYing Google Ads vs. hiring an expert
• Pausing and restarting ad campaigns strategically
• Understanding the difference between Google Ads and SEO
• Using Google Ads to grow a private-pay practice
• Why your website is your MOST valuable marketing asset
• Jamie's step-by-step Google Ads process

Connect with Jamie:

• Follow on Instagram @therapy.marketing
• Check out his website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Receive $250 off Google Ads Support when you mention the Business of Therapy podcast
• Get $100 off a website template with code KELLY100
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram