Let's talk about your underwear and how it ties into wealth creation.

Yes, you read that right—your underwear!

As surprising as it sounds, there's a direct correlation between the way you treat personal items that no one else sees and how you perceive your own worth.

In this episode, I challenge you to dig into your underwear drawer and start a process that might seem trivial initially, but will serve as the first essential step toward transforming your money mindset and setting the stage for serious wealth accumulation.

What you'll learn goes far beyond your underwear drawer though.

I'll guide you through recognizing how seemingly small choices affect your subconscious beliefs about money.

We'll talk about the importance of upgrading personal items, adjusting the media you consume, setting boundaries in social settings, and transforming your language around money.

These strategies aren't just about making you feel good; they're fundamental to reprogramming your belief systems and priming your subconscious to seek abundance instead of scarcity.

After listening, you'll be better equipped to recognize and change the negative inputs in your daily life that are hindering your financial growth.

You’ll learn how to align your environment and mindset to attract better opportunities, higher-paying clients, and overall financial success.

By the end of this episode, you'll not only understand why changing your underwear can alter your financial future but also have some definitive actionable steps to begin this transformation.

Your next steps after listening

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Timestamped summary

00:00 How to avoid devaluing your self-worth

09:44 How your subconscious works

12:40 Those scarcity conversations and how to avoid them

16:37 The truth about money and wealth

19:05 Gratitude and how to use your bank account balance

Mentioned in this episode:

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If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

Katie McManus: 00:00:18

We need to have a conversation about your underwear.

Katie McManus: 00:00:20

I bet that's not something you're expecting to hear on this podcast today.

Katie McManus: 00:00:23

I'm shocked.

Katie McManus: 00:00:25

Hi, I'm Katie McManus, business strategist and money mindset coach.

Katie McManus: 00:00:28

And welcome to the Weenie Cast.

Katie McManus: 00:00:30

If you're wanting to make more money in your business, if you're really wanting to build serious wealth for yourself and your descendants, then you need to get more serious about your abundance, hygiene, about your wealth hygiene.

Katie McManus: 00:00:46

And no, I'm not telling you you need to change your underwear because it's dirty.

Katie McManus: 00:00:49

People generally keep underwear for too long.

Katie McManus: 00:00:54

If you're in your home right now, I challenge you to go to your underwear drawer and pull out every single pair of underwear that you have that has a hole in it, that has elastic showing that maybe, like, the fabric has gotten really worn.

Katie McManus: 00:01:08

So it's kind of see through.

Katie McManus: 00:01:10

The reason I'm telling you to do this is because you need to throw that underwear out.

Katie McManus: 00:01:15

You need to get rid of it.

Katie McManus: 00:01:16

You need to go and buy new underwear.

Katie McManus: 00:01:18

It's one of those expenses that because people in your everyday life probably aren't seeing your underwear, you don't replace them.

Katie McManus: 00:01:26

You don't prioritize having quality, not damaged underwear.

Katie McManus: 00:01:32

You make yourself suffer through it because it's an expense that you don't necessarily need to make right now.

Katie McManus: 00:01:38

But it's incredibly unhealthy for your wealth mindset because basically every single day, you have this whole routine built in where you tell yourself, for whatever reason, that you're not worth spending the money on, and maybe money's tight, and you're telling yourself, oh, you know, I just can't afford to replace this right now.

Katie McManus: 00:02:00

And I want you to think about what that does to your subconscious, what you're actually training your subconscious brain to believe about the world around you, to believe about your own worth.

Katie McManus: 00:02:12

Our subconscious designs the world around us.

Katie McManus: 00:02:15

It dictates the opportunities that we are clued into noticing.

Katie McManus: 00:02:19

It informs how we decide on our pricing or the programs that we design in our business or the types of clients that we go after.

Katie McManus: 00:02:29

And if your subconscious is being told every single morning as you get dressed, money's tight.

Katie McManus: 00:02:35

You know, you're not worth spending the money on.

Katie McManus: 00:02:37

No one needs to see this.

Katie McManus: 00:02:39

What's that going to do to your business?

Katie McManus: 00:02:42

Probably going to tell you, okay, well, money's tight, so let's settle for the cheaper clients.

Katie McManus: 00:02:48

Let's accept a client who's not our ideal, who's kind of a pain in the Ass.

Katie McManus: 00:02:53

But they will pay their bills.

Katie McManus: 00:02:55

And no matter how much you actually want to make more money, your subconscious can be like, well, what you want doesn't matter.

Katie McManus: 00:03:03

You're not worth that.

Katie McManus: 00:03:04

We've decided every single morning.

Katie McManus: 00:03:06

You're not worth that.

Katie McManus: 00:03:07

You're not even worth new underwear.

Katie McManus: 00:03:08

I talk with clients every single day on how we can improve their money mindset, how we can work on their manifestation skills to bring in more money.

Katie McManus: 00:03:19

Where a lot of people miss some foundational steps is they don't look at the inputs they're actually giving themselves every single day about what they're worth and the resources that they have at their disposal.

Katie McManus: 00:03:33

And there are four big areas where this is really going to impact you.

Katie McManus: 00:03:37

Because it's stuff that we do every single day that teaches our subconscious what's available to us right off the bat.

Katie McManus: 00:03:43

You have homework.

Katie McManus: 00:03:44

You're going to go and throw out all of your old holey underwear.

Katie McManus: 00:03:48

You're just going to get rid of it, and you're going to go and buy new underwear.

Katie McManus: 00:03:51

You don't have to spend a ton of money on new underwear.

Katie McManus: 00:03:53

You're going to make the conscious decision from this day forward to honor yourself enough to wear underwear that isn't falling apart.

Katie McManus: 00:04:02

Deal.

Katie McManus: 00:04:03

It's the smallest thing that you can do to help shift your mindset to make more money.

Katie McManus: 00:04:08

Once you do this, you're then going to look at the different areas of your home, of your daily routine, where you cut corners on yourself, where you settle for less.

Katie McManus: 00:04:18

And I want you to have a really real conversation with yourself around.

Katie McManus: 00:04:22

What is this teaching my subconscious when I have this interaction every single day?

Katie McManus: 00:04:27

You know, it could be that you have a doorknob to the bathroom that jiggles and, like, the lock gets stuck and it drives you insane.

Katie McManus: 00:04:34

But it's just like, oh, what is a new doorknob?

Katie McManus: 00:04:37

50 bucks.

Katie McManus: 00:04:38

That seems like an expense that we don't need to make since the door still works.

Katie McManus: 00:04:43

But every single time you use that door and you turn that doorknob and you try to use the lock and it's not working properly, you're telling your subconscious you can't afford it, that you're not worth spending the money on.

Katie McManus: 00:04:54

Most people will never look at these things.

Katie McManus: 00:04:57

Most people will just live their life without questioning it, constantly giving them themselves this input that they cannot spend the money for whatever reason.

Katie McManus: 00:05:06

So there are a few other areas in which if you want to make more money, you need to become impeccable with the input you're giving yourself.

Katie McManus: 00:05:15

And Let me tell you, this is going to involve saying goodbye to some things, not just your underwear.

Katie McManus: 00:05:24

This is going to require you to have some uncomfortable conversations where you have to set some boundaries.

Katie McManus: 00:05:29

And it's going to require you to dig into how you were trained to talk about money and your own worth and the things that you want versus the things that you need.

Katie McManus: 00:05:40

Because if you want to make more money in your business and in your life, you will not be able to do that if you don't do this foundational work.

Katie McManus: 00:05:48

So the first step is all the personal stuff.

Katie McManus: 00:05:50

Your underwear, doorknobs, various things around your home that drive you nuts that you've been putting off investing in.

Katie McManus: 00:05:57

Start making a list.

Katie McManus: 00:05:58

And every week or every month, I want you to upgrade that thing.

Katie McManus: 00:06:03

Prioritize it.

Katie McManus: 00:06:04

If money's tight, make it a personal goal of yours to make enough extra money that month to be able to invest in fixing that thing, because you deserve it.

Katie McManus: 00:06:15

You are worth it.

Katie McManus: 00:06:16

And these little upgrades will make a massive difference in the amount of money you make at the end of the year.

Katie McManus: 00:06:22

So first and foremost, you need to make some personal upgrades.

Katie McManus: 00:06:36

Next, we need to look at the different inputs you're giving yourself for information every single day.

Katie McManus: 00:06:41

I'm talking TV shows, books, movies, the advertisements you're putting yourself in front of.

Katie McManus: 00:06:48

A lot of my clients struggle with something that I call poverty pride.

Katie McManus: 00:06:52

And this is a natural thing that happens when your parents, your grandparents, your great grandparents, your great great grandparents had to make things work with the least amount of money.

Katie McManus: 00:07:03

And you might be able to guess my Last name is McManus, come from Irish descent.

Katie McManus: 00:07:08

A lot of my ancestors, you know, had to emigrate from Ireland to the new world with very little money in their pocket.

Katie McManus: 00:07:15

And because they were Irish, they were also Catholic, didn't believe in family planning.

Katie McManus: 00:07:20

They had a lot of children.

Katie McManus: 00:07:22

And what do you do when you're the parents of a lot of children?

Katie McManus: 00:07:26

You don't have a whole lot of money.

Katie McManus: 00:07:28

You have to make the little money you have, stretch a real long way to keep everyone clothed and fed and housed.

Katie McManus: 00:07:37

You have to work really, really, really hard and long hours.

Katie McManus: 00:07:41

Here's the thing about the human spirit.

Katie McManus: 00:07:43

The human spirit cannot exist when it believes that it is not thriving, when it doesn't have something to be proud of.

Katie McManus: 00:07:54

So most families have some kind of drum they beat about being proud that they made it work on just $10 a week, that they sent their kids to college making minimum wage, whatever.

Katie McManus: 00:08:11

You know, that whole game we play with our friends, we're like, oh, my God, guess where I got this.

Katie McManus: 00:08:16

Look at this bag.

Katie McManus: 00:08:17

Guess how much I paid for it?

Katie McManus: 00:08:19

Yeah, absolutely.

Katie McManus: 00:08:19

I think that's a fun game to go and see if you can get quality stuff for very little money.

Katie McManus: 00:08:24

And yet oftentimes you have to seek out quality for the least amount of money possible.

Katie McManus: 00:08:30

It's tied to that poverty pride that's been passed down through the generations.

Katie McManus: 00:08:34

And this isn't going away until we stop paying attention to other people who have poverty pride.

Katie McManus: 00:08:40

And it's rife in television, some sitcoms that I can think of right off the bat.

Katie McManus: 00:08:47

Two and a Half Men.

Katie McManus: 00:08:48

The brother Allen, who's as cheap as cheap can be.

Katie McManus: 00:08:51

Do you have any money?

Katie McManus: 00:08:52

No, I.

Katie McManus: 00:08:57

I left my wallet at home.

Katie McManus: 00:08:59

You mean this wallet that is not good for your money Hygiene.

Katie McManus: 00:09:06

Seeing that mentality and then seeing the juxtaposition of his brother, who's this gross, awful human being who has a lot of money.

Katie McManus: 00:09:14

That's not going to be good for your money hygiene.

Katie McManus: 00:09:18

The sitcom Two Broke Girls.

Katie McManus: 00:09:20

In the title, you have poverty pride.

Katie McManus: 00:09:23

Two broke girls, Two girls who have to make it work, making no money.

Katie McManus: 00:09:27

I grew up with my family watching Roseanne.

Katie McManus: 00:09:29

It's a great example of a working class family in the United States, but it also has a great deal of poverty pride.

Katie McManus: 00:09:37

They're constantly struggling with money.

Katie McManus: 00:09:40

And the real problem with these shows, with movies that glorify struggling with money, as the viewer, we're always empathizing with the characters.

Katie McManus: 00:09:49

We're always imagining, oh, my God, what if that were me?

Katie McManus: 00:09:52

Oh, God, that would be awful to struggle like that.

Katie McManus: 00:09:54

And consciously, we understand that this is a show.

Katie McManus: 00:09:58

We understand that this is not us, that this is not our lives.

Katie McManus: 00:10:02

And yet subconsciously, our subconscious can't tell the difference.

Katie McManus: 00:10:06

There's a reason why your chest gets tight and your heart rate goes up when you watch a horror movie.

Katie McManus: 00:10:11

There's a reason why when we see someone get kicked in the shins, I just literally flinched before I was able to get that out of my mouth.

Katie McManus: 00:10:18

When we see someone getting kicked in the shins, we react physically because we have empathy.

Katie McManus: 00:10:23

Our subconscious doesn't know the difference between someone else experiencing that and us experiencing that.

Katie McManus: 00:10:29

There's so much out there that's training your subconscious to believe in a scarcity mindset and a big part of catching it.

Katie McManus: 00:10:36

And I'm not necessarily saying that you have to cut all these things out, but I want you to notice when you're watching an episode of when they're really struggling financially and the Desperation they get backed into a corner with.

Katie McManus: 00:10:47

And then how they make it work.

Katie McManus: 00:10:49

Notice what it does to your nervous system.

Katie McManus: 00:10:52

Notice, oh, wow.

Katie McManus: 00:10:53

This is the narrative my subconscious is taking in right now.

Katie McManus: 00:10:57

I need to now feed my subconscious something abundant.

Katie McManus: 00:11:00

I need to go and remind my subconscious that that is not our reality.

Katie McManus: 00:11:03

I need to now seek out a story where people aren't having to struggle with the bare minimum.

Katie McManus: 00:11:10

So we need to be impeccable with our input, the input that we're giving our subconscious every single day.

Katie McManus: 00:12:06

Now, the next one that we need to look at is social, how we talk about money with our friends and family.

Katie McManus: 00:12:14

And this is honestly the hardest one, because oftentimes, like, you'll be the first one who starts to work on their money mindset in your group.

Katie McManus: 00:12:23

Not a lot of people actually work on this area of their life to improve it.

Katie McManus: 00:12:27

And a lot of people are so attached to the narrative of, well, life is hard and you have to struggle and all this stuff.

Katie McManus: 00:12:32

But, like, if you make it work, then you get to be proud at the end of the day because that's been their identity and the identity of their parents and their grandparents and the great, great grandparents.

Katie McManus: 00:12:44

And when you say, hey, listen, I don't want to hear that anymore, they're going to get a little defensive.

Katie McManus: 00:12:48

And here's what I want you to be prepared for, is you're not trying to change how they talk about money.

Katie McManus: 00:12:53

You can't.

Katie McManus: 00:12:54

Unless they're wanting to work on their relationship with money and improve it, they're never going to change how they talk about money.

Katie McManus: 00:13:00

But if you have people in your life who are very immersed in a poverty pride mindset, the boundary you get to set is, hey, I want to create a boundary here where you and I don't discuss our beliefs around money anymore.

Katie McManus: 00:13:16

I'm personally trying to change the things that I believe about money.

Katie McManus: 00:13:20

And part of the work I'm doing is stopping the conversations that I've been having up to this point in my life.

Katie McManus: 00:13:26

And it's not a judgment on you.

Katie McManus: 00:13:28

It's not a judgment on how we have been talking about money in the past.

Katie McManus: 00:13:32

It's simply that I need to start having new conversations about money.

Katie McManus: 00:13:36

If you want to come along for that ride, then please do.

Katie McManus: 00:13:40

But for the time being, like, that's a topic that's going to be off limits for us.

Katie McManus: 00:13:44

And where this is going to come up, it's going to come up when you have family dinners where someone's talking about how hard the economy is, you're Going to be hearing a friend talking about how they had to take a pay cut to get a job at a company that they wanted to work for.

Katie McManus: 00:13:57

You know, this is not easy.

Katie McManus: 00:13:59

It's not easy to do because these are people that you care about and you love, and this is the conversation that's very real for their lives.

Katie McManus: 00:14:07

And also, if you want to improve your money mindset, you need to stop incorporating how they speak about money into your awareness field, because all it does is teach your subconscious that money is scarce.

Katie McManus: 00:14:21

And lastly, you need to work on your own language around money, not just in how you talk about money with other people, but how you talk about money with yourself.

Katie McManus: 00:14:28

If I were to tell you to go and check your bank balance right now, what's the immediate thought that comes to mind?

Katie McManus: 00:14:35

For a lot of people, it's, oh, my God, I don't want to.

Katie McManus: 00:14:38

Like, what if there's not a lot of money in there?

Katie McManus: 00:14:40

God, what if I accidentally went in the red?

Katie McManus: 00:14:42

If I were to ask you what you want more than anything, many people will think back.

Katie McManus: 00:14:47

A big house or a boat or a $10,000 knitting machine that'll make knitting sweaters really, really fast.

Katie McManus: 00:14:54

Something that I want, although I haven't gotten it for myself, because A, where the fuck would I put it?

Katie McManus: 00:15:00

And B, let's be real.

Katie McManus: 00:15:02

I will buy it, I will use it for a day, and I will get bored.

Katie McManus: 00:15:05

But oftentimes, when we think about the thing that we really want, our next thought is, oh, well, I can't afford it right now, rather than, oh, my God, I want it so much.

Katie McManus: 00:15:14

Let's get really excited about figuring out a way I can get it.

Katie McManus: 00:15:18

Your relationship with money is designed in the way you interact with it energetically, and the way you treat your own needs and wants.

Katie McManus: 00:15:28

Most people can justify spending money on things that they need, which is why underwear usually goes unreplaced for a very, very long time.

Katie McManus: 00:15:37

Because for a lot of people, if you have underwear, even if it has holes in it, at least you have underwear.

Katie McManus: 00:15:41

It's not something that you need to replace unless it goes missing for some reason, which, I mean, that would be a very odd occurrence.

Katie McManus: 00:15:48

I hope that doesn't happen to you.

Katie McManus: 00:15:49

You might want to move at that point.

Katie McManus: 00:15:51

But if you want something, you know, what's the conversation you have with yourself about that?

Katie McManus: 00:15:57

I recently had this conversation with one of my clients in BYOB Advanced, and I had them go through this exercise where they had to list out, you know, what are the quality qualifiers for buying something that they want versus something that they need.

Katie McManus: 00:16:13

And this particular client I was so impressed with, because I know they've been working on their relationship with money with me for about six months now.

Katie McManus: 00:16:21

And the answer that they would have given me about six months ago was totally different from the answer they gave me in this conversation where they realize, okay, well, when I think about something that I want, I think about what is the ROI for happiness, for enjoyment.

Katie McManus: 00:16:38

And they held up this beautiful mug that had a candle in it.

Katie McManus: 00:16:42

And they said, you know, I spent something like $30 on this mug with a candle in it because it's fall scented.

Katie McManus: 00:16:50

I love the smell of fall.

Katie McManus: 00:16:51

I'll get a mug out of it.

Katie McManus: 00:16:53

I get so much enjoyment from lighting it.

Katie McManus: 00:16:55

And I knew this would give me $30 worth of enjoyment.

Katie McManus: 00:16:58

That's not how most people see it.

Katie McManus: 00:17:01

Most people see it as, oh, well, if I just want something, it's not necessarily a good enough reason for me to buy it.

Katie McManus: 00:17:08

And a step further, they may even see buying stuff that they want just for the sake of wanting it as an extravagance, as something that's irresponsible.

Katie McManus: 00:17:18

And of course, there is a fine line of being responsible with the money you do have and spending recklessly.

Katie McManus: 00:17:24

But it's the conversation you have with yourself when you're deciding what you want to buy, what you're wanting to spend your money on, that teaches your subconscious what to be open to, what to expect of money in the future.

Katie McManus: 00:18:03

One of my best friends I met during my.

Katie McManus: 00:18:06

One of my first sales roles, and I will never forget her saying, when we were talking about money and how a lot of people think that, you know, if you have a lot of money, you're evil.

Katie McManus: 00:18:15

I will never forget her saying that money makes you more of who you are, right?

Katie McManus: 00:18:20

So if you're a good person who wants to do good work in the world, who wants to have impact and help the less fortunate and really make a difference within some cause that matters to you, having more money will make you more able to be that badass person who's doing good.

Katie McManus: 00:18:37

If you're an asshole who, like, wants to pollute the planet and do all that stuff, money will make you more able to do that.

Katie McManus: 00:18:43

But if you want to make more money to be the good person that you are and to have a greater impact, this work cannot be jumped over.

Katie McManus: 00:18:51

This is not a step that you can skip.

Katie McManus: 00:18:53

This is like one of those disappearing steps in Harry Potter where if you forget that it's there and you step on it like Your foot sinks through it, and then you're trapped until someone comes along and helps you get out.

Katie McManus: 00:19:03

This is like a monopoly where you can't go and you can't collect $200 because your subconscious, what it believes about money and what it believes about what you deserve when it comes to money and the things that you want, your subconscious will create the reality around you because your subconscious is always looking for evidence that what you believe is true.

Katie McManus: 00:19:23

And if you believe that money is scarce, it's going to show you a ton of evidence that money is very scarce.

Katie McManus: 00:19:29

It's not going to bring you a lot of money.

Katie McManus: 00:19:30

It's not going to bring you a lot of opportunities.

Katie McManus: 00:19:33

But if you start training your subconscious to look for how money is everywhere, how it's abundant, how it's available, how opportunities are just coming to you at every step, then guess what your subconscious is going to start looking for?

Katie McManus: 00:19:46

It's going to start looking for evidence that that is true.

Katie McManus: 00:19:48

So here's the homework that I want you to take away.

Katie McManus: 00:19:51

1.

Katie McManus: 00:19:52

You're buying new underwear.

Katie McManus: 00:19:53

I know it's weird to hear that from a podcast.

Katie McManus: 00:19:55

If your spouse or roommate's like, what are you doing?

Katie McManus: 00:19:57

You can say, katie told me to buy new underwear.

Katie McManus: 00:19:59

They won't know who I am.

Katie McManus: 00:20:00

It's fine.

Katie McManus: 00:20:01

If you want to share with me what that conversation turns into, please do.

Katie McManus: 00:20:04

I'd be very entertained to hear it.

Katie McManus: 00:20:06

2.

Katie McManus: 00:20:06

You're going to look at the shows that you're watching, and you're either going to nix them from your viewing schedule or you're going to be very conscious while you're watching them that this is not a money story that you want to take on.

Katie McManus: 00:20:20

You're going to go and set boundaries with the people in your life who have relationships with money, and you're going to discontinue having those conversations with them.

Katie McManus: 00:20:31

And to start fixing your language around money, you're going to do this very simple exercise where you are going to log into your bank account once a week, once a day, whatever is emotionally doable for you without you getting too activated with stress.

Katie McManus: 00:20:48

And before you log in, I want you to start thinking, I am so grateful for whatever money is in my account.

Katie McManus: 00:20:57

I'm so grateful for what this account has been able to do for me.

Katie McManus: 00:21:01

This account has allowed for me to pay rent, to buy food, to pay bills.

Katie McManus: 00:21:07

I'm so grateful.

Katie McManus: 00:21:08

Even if I'm a little in the red, I'm grateful that I have something set up that will hold my money when it comes in And I want you to continue to say that to yourself until you check your balance and whatever is in there, even if it's just 2 cents.

Katie McManus: 00:21:24

I want you to be so grateful for those 2 cents that are in your bank account.

Katie McManus: 00:21:28

And as you feel that gratitude, I want you to also feel gratitude for the money that's coming and the excitement for the good that you'll be able to do both for yourself and for the world when it does.

Katie McManus: 00:21:43

Maybe you have a squirrel in your attic and you're used to the sounds and you kind of think, okay, well, I know it's creating some damage, but I haven't noticed the damage yet.

Katie McManus: 00:21:53

And, you know, bringing in an exterminator or someone to, you know, relocate the squirrel to another person's attic, because that's how that works, obviously, you can't just evict a squirrel without providing other housing for them.

Katie McManus: 00:22:05

Obviously, the squirrel housing committee would have some serious words for you.

Katie McManus: 00:22:09

You're not only telling yourself that you can't afford the person to come in and deal with it, you're actually creating a more expensive problem for yourself down the line.