Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK - MAF212

This week my guests are Greg Konfederak and Kris Krupecki from Profit Tree.

It's a financial advice firm they set up specifically for Eastern Europeans living in the UK. We chat about how Greg and Kris came up with the idea, built their business and the challenges they faced.

Welcome to episode 212 of the Marketing and Finance Podcast.

We chat about:

• Where the inspiration for Profit Tree came from
• Why customers struggle with complex financial language
• The services Profit Tree provides
• How Profit Tree overcome customer objections
• How they launched Profit Tree in the UK
• The company’s approach to marketing

Who are Greg Konfederak and Kris Krupecki?

Greg now splits his time between London and the Warsaw office. He previously worked in construction, but the credit crunch made things much harder, which led to co-founding Profit Tree. They act as brokers for mainly Eastern Europeans living in the UK, supporting people to make the right insurance choices.

Kris first learned about financial services at university in 2000, where he was studying political science. In 2009 he got into the financial services industry in the UK. The unique challenges faced by the business founders, such as buying a house or securing car insurance, led them to set up Profit Tree.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk