After the Atlanta-based restaurant company formerly known as Focus Brands announced its rebranding to GoTo Foods on Tuesday during the company’s annual conference in Las Vegas, CEO Jim Holthouser offered some details on exactly what to expect in the days and years ahead.

Although daily operations won’t change much for franchisees and employees as the company moves to a more platform-based business model, more brand collaboration will be on the table.

The goal is to eventually break down most silos between the seven restaurant brands — including Jamba, Cinnabon, Auntie Anne’s and Moe’s Southwest Grill — and commonly share resources, personnel and technology. For example, the company is in the midst of moving all seven brands to a single POS platform, Qu, to promote synchronicity among the brands.