Episode 44 - Heather Welch from Edx Education today we will be in conversation Christian Ulrich,  Spokesperson of the Executive Board at Spielwarenmesse, Managing Director of the agency “Die roten Reiter . He is responsible for marketing, corporate communication as well as press relations, oversees the development of new business opportunities.

The Business Administration graduate launched his career as a Consultant for the agency group Serviceplan. This was followed by positions as Advertising Manager and finally as Head of International Marketing at Fischer Group.

He joined Spielwarenmesse eG in 2007 as Director Marketing and brand management, global marketing for all trade fairs and events, and the creation of the special shows.

Christian is a marketing guru of trade show and events Today we are chatting with Christian on Future of Toys, Highlights for the Nuremberg Toy and trade events 2022. What’s next for messe?

Here are the highlights from this episode:

{2:59} The Nuremberg Toy Show

{6:40} Physical versus digital trade shows

{12:11} Finding the best materials

{16:50} Monopoly, Twister and the resurgence of board games

#toyfair #toys #nurembergtoyfair #edxeducation