Seth Resler is the Digital Dot Connector at Jacobs Media Strategies. He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings.
Also, he's got a knack for writing and has contributed to publications such as AllAccess.com, Radio World, and his many great blog posts.
Listen carefully to hear his 5 online tips, and some other great insights. (There's no prize if you identify them all, but IF YOU EXECUTE THEM, you're likely to see growth in your audience and revenues!)
Key Takeaways you won't want to miss!
(1:54) Seth has shared how media and audience patterns have seen significant changes or takeaways since the pandemic.
(4:44) Seth explains how stations, podcasts, and event personality brands can easily conduct a usability test for their brand's websites, and outlines some "no-brainer" steps that many radio station websites are missing.
(7:39) If a new client station had no online presence, including no website, streaming, podcasts, or social media, Seth would recommend some first steps to catch up, assuming they were interested.
(11:13) For individuals wanting to take control of their own online presence amidst the constant reality of another round of cuts Seth shared some key shortcuts.
(13:25) With everyone needing more revenue, Seth notes that stations can now conduct webinars exclusively for their advertisers to gain traction with them and explains how it works.
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