Artwork for podcast The Gambling Files
RTFM 275: Deal Me Out’s Jordan Lea talks about everything, and more
Episode 2753rd September 2026 • The Gambling Files • Jon Buford & Fintan Costello
00:00:00 01:08:36

Share Episode

Shownotes

In this episode, Jordan Lea from Deal Me Out discusses the evolving landscape of gambling regulation, black market impacts, prediction markets, and industry challenges. We explore how regulation, industry reputation, and consumer safety are interconnected and what future steps are needed.

This episode is brought to you thanks to the auspices of our Mighty Sponsors: GLI, Optimove, and World Gaming. More on their magnificence after the bit where you can see what’s in the podcast.

Things we talk about, but in a sexy list:

  • Gambling regulation and its evolution
  • Impact of black market gambling on the industry
  • Prediction markets and their perception as safer alternatives
  • Industry reputation and media portrayal of gambling
  • Regulatory challenges and government engagement
  • Black market gambling's influence on consumer behaviour
  • Strategies for industry self-regulation and public trust
  • The role of education and community engagement in harm prevention
  • Future trends in gambling technology and regulation
  • The importance of industry unity and advocacy

Choice quotes:

"The industry has improved significantly over the years"

"Illegal gambling is a growing problem we must address"

"Prediction markets are being mistaken for safer alternatives"

Chapters – but add 30 seconds or so because of our beautiful music, which the rights holder – Mara Carlyle – has allowed us to use:

  • 0:01 — Intro and film chat
  • 1:10 — John’s cinema rundown
  • 3:09 — Nirvanna the Band, the Show, the Movie
  • 5:52 — Catching up and sponsor banter
  • 8:00 — Fintan’s podcast charts success
  • 9:39 — GLI sponsor read
  • 11:00 — Guest intro: Jordan Lea from Deal Me Out
  • 14:06 — What Deal Me Out does
  • 15:19 — Funding changes and shifting priorities
  • 16:17 — Pivot to illegal gambling
  • 19:15 — Offshore vs licensed markets
  • 23:57 — First report findings
  • 27:12 — Youth gambling, gaming, and Roblox
  • 31:12 — Second report findings
  • 34:09 — Regulation, taxation, and industry politics
  • 37:11 — Why the industry isn’t the only messenger
  • 42:24 — What the industry should do differently
  • 46:29 — Grassroots brand building and good causes
  • 48:15 — Media narratives and image change
  • 52:25 — Prediction markets and investment behaviour
  • 57:49 — What young people are seeing
  • 60:29 — What Deal Me Out is doing next
  • 64:31 — Parliament and industry representation
  • 66:01 — Where to find Deal Me Out

Jordan on LinkedIn: https://www.linkedin.com/in/jordan-l-6160391b9/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Follow

Links

Chapters

Video

More from YouTube