Shownotes
In this episode you will learn:
- What is personal branding.
- Personal branding for executives vs. entrepreneurs.
- How to become know for the right things.
- Understanding your zone of genius.
- How to stay top of mind with people.
- The impact of the pandemic on personal brands.
- The type of personalities that are more visible online.
- Challenges that introverts face when trying to build a personal brand online.
- How introverts can overcome those challenges.
- Top trends in personal branding today.
- How businesses have become more global in recent years as a result of the push towards virtual communication.
- How to show up online and take advantage of global opportunities.
- How to pivot from being ordinary to getting extraordinary results.
- How baby steps can help you accomplish big goals.
- The importance of having courage to take action.
- Bob’s advice for young professionals.
- How to allow people who like you to actually find you.
- Bob’s book recommendations.
- How to separate the work of showing up from your own identity.
- Bob’s advice on how to get your next marketing for your personal brand.
- Why it is more efficient to invest in personal brands than corporate ones.
- The difference between marketing your business and presenting your business.
- How leaders can encourage people in their organization to be more visible online.
- Things that leaders should delegate versus things that they should do themselves on LinkedIn.
- Moving from a connections mindset to an audience mindset.
- How you can curate your audience on LinkedIn.
- The biggest mistake that people make on LinkedIn.
- How to focus on being a creator along side of having a network.
- The power of social relationships.
- The value of genuine interactions on social media.
- The most important function of marketing.
- The types of things that you should share in order to connect better with people.
- The dancer with personal branding.
- Bob’s personal brand roadmap.
Find Bob online:
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