I open with a claim: the word 'Zionism' has stopped doing the one job it was created to do. And I'm going to make that case using the Torah and the Talmud, not a communications consultant.

Matthew Berger, a communications consultant, was hired by the Jewish Federations of North America to figure out what language actually works when Jewish groups talk about Israel and antisemitism. He got fired two weeks ago for saying avoid using the word 'Zionism.' His reasoning was that the word confuses more people than it persuades.

#Zionism#Palestine#Israel#antisemitism