In this episode of The Matthews Podcast, host Matt Wallace sits down with Dr. Mindy Weinstein, a psychologist, marketing expert, and author of The Power of Scarcity.

With experience consulting for major brands like Facebook and The Weather Channel, and teaching at Columbia Business School and Wharton, Dr. Weinstein offers a unique perspective on how understanding human behavior can give CRE professionals a competitive edge.

From negotiating with investors to positioning properties and building trust with clients, this episode explores how scarcity, urgency, and perception drive action and deal flow.