Ken Course on why business development revolves around answering customer questions - MAF130
In this episode, my guest is Ken Course.
He specialises in helping businesses find their next customers. We talk about business development revolves around answering customer questions.
Welcome to episode 130 of the Marketing and Finance Podcast.
We chat about:
- How to focus on your highest and best skills and outsource the rest
- Systemising the most common questions you get asked to free you up to find more clients
- Reducing your reliance on referrals by tapping into technology
- Why the world now revolves around answering questions
- How were all teachers and why we need to stand out
Who is Ken Course?
US-based Ken is the founder of Explore Momentum and leads a community called "Your Momentum Now," which he built around helping you create results. He'll help you find your next customer, fill your next event, grow your database, put systems in place, and make more sales.
Ken knows all about: Marketing automation, speaking and training, developing and launching information products, coaching and speaking very loudly.
Links and Show Notes.
For links to the books and apps mentioned by Ken, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.
Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
I’m your host, Roger Edwards.
A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.
An experienced marketing professional helping businesses with their marketing strategy, content and social media.
Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.
He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
