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What is a lead magnet and why do you need one?
Episode 98th March 2022 • Travel Marketing & Media ® • Sandra McLemore
00:00:00 00:15:10

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If you keep hearing the terms "lead magnet... freebie... give-away... free offer... IFO" thrown around and you aren't sure what to make of it, it's OK. In this episode, I'm going to lay it all out for you using a real example from my personal life.  I'll break down exactly what a lead magnet is, why your travel business needs one, and how it will benefit you. 

Of all the episodes in my podcast so far, this is the one I would NOT gloss over. It feels like having solar panels on your roof producing energy for you while you work.

Want to see what a real live lead magnet looks like?

Test out mine by visiting


Your Host

Sandra McLemore: Multi-lingual Travel Expert | TV Host 🌍 ✈️

🌟 90+ countries explored | 2 decades in the industry

📺 Featured on CBS, ABC, NewsNation, CNN, FOX, and top marketing morning shows

💼 Shares the stage as a renowned keynote speaker with travel CEOs at international events

🎙️ Founder & CEO, Travel Marketing & Media - over 42K travel advisors are part of her community

🎧 Host of top-rated iTunes podcast for travel business owners

🎥 Produces captivating travel, reality & documentary programs

Let's explore the world together! 🌎 🧳 ✨

#TravelIndustryExpert #TVHost #TravelMarketing #TravelPodcast |


Welcome to Travel Marketing & Media!

We understand your desire to become a travel-planning superhero. And to make that dream a reality, you need a steady stream of new clients.

We know that even though you're passionate about travel, the world of successful marketing strategies can feel overwhelming. But don't worry, we're here to help!

You deserve to focus on what you love most: planning unforgettable journeys for clients who matter to you.

As a former travel advisor and fellow business owner, I know firsthand how running a business can be daunting. That's why, for over 25 years, we've assisted travel brands and more than 42,000 travel business owners like you in growing their ventures.

If you're feeling swamped, stuck in a rut, or unsure how to take your baby business to the next level, we've got you covered. Check out our quiz! Answer 15 multiple-choice questions, and we'll provide a personalized action plan to guide you toward your goals.

Get ready to soar higher and build the travel planning business of your dreams!