If you keep hearing the terms "lead magnet... freebie... give-away... free offer... IFO" thrown around and you aren't sure what to make of it, it's OK. In this episode, I'm going to lay it all out for you using a real example from my personal life. I'll break down exactly what a lead magnet is, why your travel business needs one, and how it will benefit you.
Of all the episodes in my podcast so far, this is the one I would NOT gloss over. It feels like having solar panels on your roof producing energy for you while you work.
Want to see what a real live lead magnet looks like?
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