In a world of traditional market targeting, one man's journey took an unexpected turn. His quest to solve sales and marketing challenges led him to a groundbreaking discovery that changed everything. The impact was profound, revolutionising go-to-market strategies and driving unparalleled success.

In this episode, we learned from Paul Gilhooly, Vice President overseeing EMEA expansion and growth at 6sense. With two decades of experience in sales, primarily within the Martech sector of the SaaS industry, Paul has gained valuable expertise in leveraging data and AI to optimise go-to-market strategies. His focus lies in navigating the transition from a lead-based model to an account-based model, aiding companies in effectively prioritising their accounts. Through his in-depth knowledge of predictive analytics, customer data platforms, and AI, Paul offers practical insights to businesses seeking to enhance their sales and marketing approaches in the current competitive market landscape.

 A must-listen if you’re looking to boost your sales and marketing performance. 

Download and listen to hear more.

On today’s podcast: 

• Unlocking the potential of AI for go-to-market success.
• Maximising sales impact through Account-Based Marketing and intent data insights.
• Streamlining sales processes with an AI-driven platform.
• Enhancing collaboration for improved marketing and sales synergy.
• Harnessing the power of AI to drive better sales outcomes.

Follow Paul Gilhooly:

6sense

LinkedIn

Book recommendations: 

No Forms, No Spam, No Cold Calls

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