How do you explain that Elvis Presley's popularity is growing a half century after his death and gaining great momentum with the younger generations? Listen in as Elvis Tribute Artist (ETA) Sylvain Leduc explains why youngsters are being drawn to Elvis through the social media channels and why ETA's still attract crowds at their performances all over the world. Get insight as to what it takes to be an ETA and how these skilled musicians take their job seriously. Whether you're an Elvis fan or not, you will be intrigued by the insights of Sylvain Leduc.