What does your partner or vendor of the future look like? What can you learn from experienced channel leaders to help you avoid the pitfalls, and to activate and accelerate your sales? Hear from Zen Internet's MD of Partners, Steve Warburton, and Matt Hathorn, Director and Founder at channel profitability specialists, Recur Global, in conversation with Revenue Riser host Anna Britnor Guest, herself a long time activator within the channel. We discuss how the partners of today are not necessarily the ones who will deliver for the future, how to spot potential and spend your partner enablement and activation funds wisely. Matt and Steve candidly share their experiences of what's worked, what hasn't and how to create aligned, close partnerships that deliver real value all round. And if you enjoy this episode please subscribe and follow this podcast for more episodes. www.revenueriser.com