In today's episode we make our first attempt at defining 'advisory' and provide listeners with a framework to help better define their service offering. In Penny's upcoming book she breaks advisory services into four quadrants:

• The Catalyst
• The Strategist
• The Steward
• The Operator

Where you choose to operate is up to you, but it's important to put a stake in the ground and help your clients understand what advisory services means to you and the client. Don't think that that you have to offer services across the 4 quadrants, and that's an important part of being a trusted advisor - recognizing your strengths. Plus you can always add quadrants to your services with time.

What does 'advisory' mean to you? Find us on LinkedIn and let us know.

***PS Please excuse a few technical glitches we experienced.

Be sure to check out the book that gave us the inspiration for this podcast: Strategy and the Fat Smoker. Buy it on Amazon.

If you'd like outside help on this process or have questions about anything discussed in this episode, please do get in touch.

Penny Breslin - LinkedIn | @PennyB57

Damien Greathead - LinkedIn | @Damien_GH