Speaker:
Hi, I'm Katie Lyons, and I'm a talent booker for podcasts
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and television and today I'm going
to give you a tip about how to get
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the best talent on your podcast
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So, I am a talent booker for podcasts and
television, and I work with all different
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genres types of podcasts, including Plot
Twist podcast for Sky, which is booking
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lots of Hollywood stars, Jack Whitehall's
podcast, the comedian, and John Bishop's
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podcast, Joe Marla, the rugby player's
podcast, and, um, Trini Woodall's podcast.
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Also, I've just taken on a really big
podcast and the Shxts'n'Gig s podcast,
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Saving Grace podcast, and many, many more.
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It's great to work in all different
genres and keep on top of my game.
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I got into podcasting,
it was during COVID.
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My background's in television and I
worked at the BBC, for around 15 years.
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And then in COVID, obviously everything
started drying up and I was listening
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to a few podcasts and at that time they
were just getting more and more popular.
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So I thought, oh, there's a niche
here, booking talent for podcasts.
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So I started hammering LinkedIn,
just adding anyone and everyone
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who had a podcast in their job
title and emailing to see if they
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needed help with guest booking.
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And slowly, but surely, I built
up a client base just through that.
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So yeah, has been an absolute.
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amazing saviour for me.
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One thing I love about podcasts, compared
to television production, I love how
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much simpler all the setup is than TV.
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When you're recording a podcast, you've
only got really two options for location.
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You've either got a studio,
or a remote recording.
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So you can be in your kitchen.
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So I would say that's a lot
easier for me and the producers.
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Um, also with regards to
booking, it's a lot easier to get
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those guests who are far away.
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For example, the guests who are
in the USA or in Australia because
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now you can speak to them remotely
and still get a great podcast.
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My big tip for talent booking...
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well, I don't want to give away
all my secrets, but my big tip
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would be you need a talent booker.
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No, I'm only joking.
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If you're booking the guest yourself,
I'd go and have a search on Google,
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see who's got a new book coming out,
who's got a new show coming out, who
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might have a new song coming out.
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And if you allow your talent to
talk a little about what they're
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promoting, it may be an easier sell
to get that guest that you want.
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This is also a good way to save money.
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As they'll come on the podcast for free,
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you can find me on LinkedIn, just
type in Katie Lyons, talent booker.
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And you can see some links to
some of the great podcasts that
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I'm working on at the moment.
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Thanks for listening to Podcasting People.
