If you’ve ever had a launch not go the way you planned, this episode is for you.

Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497).

This time, though? I set a lofty goal of 50. After the initial 3-day flash, I had 21. Unfortunately, that was only 42% of my goal, and nowhere near where I wanted to be. Instead of spiraling, I looked at the data. I want to share allll the nitty-gritty details with you here!

In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.

In this episode, I cover:

1. What went into the 3-day PPA flash sale
2. The initial results + red flags happening mid-launch
3. How I used the data to diagnose the REAL problem instead of spiraling
4. Why I added a 24-hour extension + led with transparency
5. Strategic pivots I made + turnaround results
6. The biggest lesson I learned from this launch
7. Why knowing your numbers is essential if you want to scale like a CEO

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. This episode is sponsored by Alma, the financially rewarding way to go in-network
2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
3. Private Practice Academy Bundle (PPA)
4. Reels Membership
5. Business Coaching Waitlist
6. Free training
7. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram