Shownotes
If you’ve ever had a launch not go the way you planned, this episode is for you.
Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497).
This time, though? I set a lofty goal of 50. After the initial 3-day flash, I had 21. Unfortunately, that was only 42% of my goal, and nowhere near where I wanted to be. Instead of spiraling, I looked at the data. I want to share allll the nitty-gritty details with you here!
In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.
In this episode, I cover:
- What went into the 3-day PPA flash sale
- The initial results + red flags happening mid-launch
- How I used the data to diagnose the REAL problem instead of spiraling
- Why I added a 24-hour extension + led with transparency
- Strategic pivots I made + turnaround results
- The biggest lesson I learned from this launch
- Why knowing your numbers is essential if you want to scale like a CEO
Connect with Kelly:
- Follow on Instagram @businessoftherapy and @sitwithkelly
- Check out the Business of Therapy website
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Resources & Links:
- This episode is sponsored by Alma, the financially rewarding way to go in-network
- I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
- Private Practice Academy Bundle (PPA)
- Reels Membership
- Business Coaching Waitlist
- Free training
- Caption Guide
Mentioned in this episode:
FREE Training: How to Market & Grow Your Private Practice on Instagram