In today's competitive marketplace, it's essential to have a strong enterprise marketing and advertising strategy that takes into account all of the different ways that customers can interact with your brand. Elzie is joined by Audra Robinson to talk about how, with the right strategy in place, you'll be able to maximize your brand's exposure and ensure that it has the best chance of success. Find out the key elements that make up a successful marketing and advertising strategy!

Highlights:

02:40 I wanted to figure out how I could potentially change the future when it comes to kids and thinking about careers, specifically in my field, which was marketing and advertising.

07:24 Agility is really key, including for me, because I’m a solo entrepreneur, it’s something that works for me, so I want to stick with that. 

10:18 There are doors when it comes to sales and channels so for me. I launched TTC Directive Consumer online using social media to drive awareness of my brand and it was a game changer. 

14:28 Maybe there really aren’t any stupid things because they’re learning opportunities. 

18:51 Do what works for you with the timing that works for you. Take company and partners that might be able to help you along the way.   

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Connect with Audra Robinson

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