Back with Marcus and Colin for a tactical cut on personal branding that actually converts — and a frank read on the UK valuation landscape. Marcus hammers home authenticity: be the same person online and in the room. Colin explains why he posts when he has something to say (not to feed the algorithm), how humour and professionalism can coexist, and why engaging content beats paid reach. Then they pull back the curtain on valuations in 2024–25: inflated vendor expectations from the Covid era, lender inconsistency, and why comps and underwriting discipline matter more than ever.

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