Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives business impact, the integration of predictive analytics in decision-making, and the balance between technical skills and storytelling in the world of market research. Plus, learn how to ensure your data is clean and trustworthy. Tune in for insights you won't want to miss.

00:00 Introduction to MRII's Insights and Innovators Podcast

00:31 Meet Pete Fader: The OG of Customer Lifetime Value

02:08 The Evolution of Customer Data and Behavioral Analysis

03:54 Understanding Customer Centricity

05:58 The Role of Predictive Analytics in Modern Business

08:30 Bridging the Gap Between Insights and Action

10:22 Characteristics of Data-Savvy Organizations

12:46 Pete Fader's Entrepreneurial Journey

15:15 Ensuring Data Quality and Trustworthiness

17:57 Essential Skills for Future Insights Professionals

20:06 Conclusion and Final Thoughts