How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/content-marketing-simplified/

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(00:00) Introduction - Dana Herra

(01:21) Where Should a Marketing Team Start?

(02:23) Foundations of a Solid Content Strategy 

(04:06) Content Vs. Ads

(07:52) Content Marketing is Emotional 

(14:13) Consistency in Branding

(16:12) People Don’t Remember

(21:40) Finding Brand Voice

(27:27) What Is a Thought Leader?

(31:31) Spending Time to Make Time

(37:20) What Advice Has Stuck With You 

(39:47) There Are No Hard and Fast Rules 

(41:32) Advice For Your Younger Self

(43:33) Outro - Dana Herra