Adam Fulford's exposure to various cultures began during his youth when

he interacted with people visiting his home. Arriving in Japan as an

English teacher in 1981, he adapted quite smoothly and soon found

comfort in the suburbs of Kamakura. Adam started working with NHK,

following in his older brother's footsteps, who had worked there years

before on attachment from the BBC. Adam established his company in 1985

and has maintained a collaborative working relationship with NHK for 42

years, creating content for programs such as Japanology Plus on NHK

WORLD-JAPAN.