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In Marketing, Is Co-creation a Double-Edged Sword?
Episode 0 • Bonus Episode • 15th May 2019 • Lehigh University Business Thought Leadership • Lehigh University
00:00:00 00:08:25

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Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.

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