Artwork for podcast Lehigh University Business Thought Leadership
In Marketing, Is Co-creation a Double-Edged Sword?
15th May 2019 • Lehigh University Business Thought Leadership • Lehigh University
00:00:00 00:08:25

Share Episode

Shownotes

Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.

Links

Chapters

Video

More from YouTube